Gordon A. Russell has had a diverse career spanning advertising, marketing, management, and education. He began in advertising and rose to become creative director and vice president. He then moved into account supervision and marketing. Russell has forecasted future telecommunications trends, held senior management roles, and founded his own consulting business. For over 14 years, he has worked in higher education, building programs and gaining accreditation. Russell aims to bring balance, business acumen, entrepreneurial spirit, leadership, and creativity to his roles.

1. Gordon A. Russell
8701 Standish Lane
Richmond, Virginia 23229
(561) 251-9857
e-mail: russfalcon@msn.com
Career Path and Accomplishments
The following is a descriptive overview of my diverse career that spans many different
areas of business and education and reflects tremendous accomplishments. At first
glance, it might appear to be a path of incongruous complexities. Upon further study I
hope it becomes obvious, in the words of Leonardo da Vinci, that “all things are
connected”.
Advertising- My career in advertising began as an Associate Art Director, after
graduation from Virginia Commonwealth University. Within four years I advanced to
Creative Director and was offered a position in Atlanta, Georgia. My creative career
included national and international awards of excellence and recognition. As a result, I
was asked to join the second largest and well recognized graphic design studio in the U.S.
as Vice President, Graphics Group. From this experience in management, creative
direction and sales, I decided to start my own Advertising Agency which merged with a
direct marketing company, to become Winter, Russell, & Eigel, a multi-million dollar
company. Our client list included; Coca Cola Fountain Division, Scripto Pens, Mead
Packaging, and Georgia Pacific among others.
Account Supervision- Curiosity has always been a part of my personality and as such, I
decided to explore the Account Supervision side of the Advertising Agency business. I
applied for, and got, the position of Account Supervisor for Chick-fil-A at McCann-
Ericson Advertising, Atlanta. Marketing became fascinating to me, so I picked up every
book and article I could read on the subject. I couldn’t resist when the opportunity was
presented to join an elite team of creative thinking, marketing savvy, futurists at
BellSouth after divesture.
Futurist- At BellSouth, as a member of the Strategic Market Planning for New Ventures
division, I was asked to forecast all aspects and influences of telecommunication into the
year 2010. This “White Paper” included financial, sociological, environmental,
psychological, engineering, functional, national and international, impacts (to name a few
considerations).
Senior Management- A phone call from a former employee recommended me for the
position of Senior Vice President/ Associate Publisher of an in-flight magazine company
in Miami. This position utilized my creative, marketing, sales, management, and
administrative background.

2. My senior management capabilities were recognized in the computer industry and as
such, I was offered the position of Senior Vice President/ International at a computer
company with responsibility for forty-four direct reports in international sales and
marketing. (see Resume for results)
The entrepreneurial spirit, once again, influenced my decision to start my own
business. Falcon Marketing & Management Inc. was established as a corporate
consulting firm and included The Falcon Learning Center and a move management
division. Clients included Motorola, Sensormatic, Siemens, NABANCO, Goodyear Tire
& Rubber Co., Metropolitan Cargo S.A., North Broward Hospital district, and 125 others.
The learning center was affiliated with Priority Management Inc., a productivity learning
organization with offices throughout the world. The marketing division assisted Fortune
500 corporations and start-up companies with new product introductions, identified
financial resources, wrote business plans, and developed feasibility studies.
Corporate Consultant- As CEO of The Falcon Group, I often conferred with corporate
CEO’s and Presidents of Fortune 400 companies to strategize new market entrees or help
with improving their organizational structure/productivity.
Pedagogical Proficiency- I have always believed that I should give back to society what
I have been fortunate to learn. While teaching Humanities at The University of Phoenix,
the opportunity was presented to start a new School of Design at American
Intercontinental University. This combined all of my past experience and brought the
rewards of seeing students begin their careers. In addition to my duties as Dean of The
School of Design and Chairman, Visual Communications department, I also taught.
Classes include the following: Advertising Design, Branding & Packaging, Typography,
Creative Thinking, Design Fundamentals, Research & Organization, Humanities, Public
Relations, Photography, Principles of Advertising, and History of Visual
Communications. As Director of Education at The Living Arts College, I also taught
Advertising Design.
During my fourteen years in higher education, I have become fully versed
in numerous accreditation requirements including CIDA/FIDER, ACICS
and SACS. My responsibilities have included building departments,
schools, and curriculum to meet both state and accreditation agency
requirements.
American Intercontinental University- I built The School of Design
from its inception to over 500 students in three years and gained SACS
accreditation for 6 programs including Interior Design, Graphic Design,
Fashion Marketing & Design, Photography, Audio/Film Production
and Game Design.
The School of Communication Arts- Upon my arrival as Director of
Education I was able to accomplish the following: first 3 months- ACICS
accreditation for 6 Associate degree programs; within 7 months- Board of
Governors of North Carolina approval for Bachelor of Arts degree in 5

3. programs; in 9 months- ACICS accreditation for Bachelor of Arts degree
in Interactive Media, Photography, Filmmaking, Animation, Audio
Production.
Organizations/Recognitions
Big Brothers of America- life time
Cities in Schools- High School Student Mentor
Future for Kids- service learning programs
High school mentor- 3 years, student from Trinidad
Swimming Instructor- mentally challenged. 3 years
Boca Raton Leadership; one of only 25 accepted
The George Snow Scholarship Fund- Scholars Council
Presidents Council- American Intercontinental University
Admiral’s Coin, USONC for services rendered
Internationally recognized speaker on Corporate Structure and 21st
Century Workplace
Keynote speaker: KPMG/Peat Marwick, four years at Recruitment Conference
Keynote speaker: IBM, national teleconference, four hour presentation
Keynote speaker- ECPI University graduation exercise, class of 2014
Reviewer, Thomson Delmar Learning’s Graphics Arts- new books
Member- AIGA, American Institute of Graphic Arts
AAF, American Advertising Federation
Roswell Historic Society, Roswell, Georgia, founding member
Technology/Research
White Paper- “Telecommunications and its impact on humanity projections to 2010”,
BellSouth, written in 1984 to determine the impact of telecommunications on all aspects
of humanity including but not limited to: education, technology, psychology, sociology,
finances, civilization in third world countries, economics, and communications.
Left-hand Syndrome- A study of the impact of education and the thinking process of left
handed individuals in a predominantly right-handed society. Study included right brain
analysis, creativity, and political implications of the thought process.
Article- “Pedagogical impact of on-line learning, its methodology, results and application
to rural and disadvantaged communities”
Latin America Internet Market Segmentation Analysis- Goodyear Tire & Rubber Co.
International Business Feasibility and Strategic Business Plan- UltraStrip Corp.
Research- “History of Illustration- from etchings to animation”- collecting and
compiling data and resources for book similar to “History of Graphic Design”, by
Phil Meggs.

4. Recognitions
Numerous awards and recognitions for creativity including:
Graphis International magazine/Annual- creative recognition, 2 years
New York Art Directors Annual- thesis-Certificate of Merit
South Florida Publishers Awards- 2 gold, 1 silver for magazine publishing
National Forestry Commission- Golden Smokey Award- fire prevention television
commercial
Student awards- Regional ADDY Awards- 1Gold and 2 Silver
Produced and created first computer animated television commercial-Richway
Community Service
Admirals Coin- USO of North Carolina in recognition for community service
Numerous projects including:
• Annual Student Fashion Show-proceeds donated to the American Red Cross
• Future 4 Kids-promotional material for non-profit, career development
organization
• First Tee- advertising campaign for North Carolina chapter to promote golf to
underprivileged children.
• USO of North Carolina- advertising campaign including television, radio and
magazine.
• MADD- Mothers Against Drunk Drivers advertising campaign.
Conclusion:
I will bring:
1. Balance- balance of politics, creativity, leadership, administrative knowledge,
accreditation, budgeting, faculty, academic excellence, student
satisfaction/retention, and future growth.
2. Business Acumen- knowledge and experience in working to achieve clear and
precise goals and objects within time limits and budgets.
3. Entrepreneurial Spirit- the willingness to take challenges and stretch parameters
to explore new ways to accomplish and exceed expectations.
4. Leadership- work with all levels of administration and the community to
represent the high caliber of education and image required to promote higher
education through strong ethics and compassion.
5. Creativity- This is at the center of all my efforts, as it allows me to see challenges
and solutions that may not be obvious to others, and show great appreciation for
those who share my passion and insight.