This curriculum vitae summarizes Ali Coetzee's professional experience and qualifications. She has over 25 years of experience in television production, working as a freelancer and in senior roles. Her experience includes producing commercials, documentaries, and television series across a variety of genres in South Africa and internationally. She has managed production teams and budgets, and has worked with major advertising agencies and clients.

1. CURRICULUM VITAE - ALI COETZEE
Home address : 15 Chichester Close
Noordhoek
Postal address : P. O. Box 499
Noordhoek, 7979
Telephne : 021 – 785 5695
Cell : 082 467 0419
E-mail : ali.coetzee@gmail.com
Full name : Alison Judith Coetzee
I.D. Number : 591031 0037 085
Date of Birth : 31st
October, 1959
Sex : Female
Marital status : Divorced
Dependants : One 26 year old Son
Drivers Licence : Code 08
Nationality : South African
Home Language : English
Other : Afrikaans
Health : Excellent
Travel : 18 Months in Canada and United States
12 Months in Europe and United Kingdom
18 Months sailing the Indian Ocean Islands
2015 + 2016 : Senior Freelance Producer for Ogilvy + Mather on all accounts, TV, Radio + content.
2013 + 2014 : Senior TV Producer for Saatchi + Saatchi + Brands Rock – all TV, Radio, Artbuying, content –
including the P&G TV work.
2010 – 2014
“Perma-lance” Producer for Bester Burke + The Bryan Slingers Partnership.
Clients included : Alexander Forbes, Monash, Media 24 (Skouspel, Huisgenoot), Spitz, Kurt Geiger.
Distell : JC Le Roux, Nederburg, Fish Eagle Brandy, Vawter, Esprit, Two Oceans, Drostdy Hof, Van Ryn’s Brandy,
Graca.
Ceres Fruit Juice Company : Liqui-Fruit, Fruitree, Ceres, Wild Island.
Yardley + Indigo. Lace, Gorgeous fragrances, Yardley skin, etc.
During this time I also did 2 x large jobs for Ogilvy Cape Town.
An international Schweppes commercial which we shot in Prague.
A Coke and Meals commercial which was for South Africa and Nigeria.
I also have done many commercials for Property 24, with Now Boarding Agency.
And done freelance work for 360 Eight on the Yellow Pages and Trudon accounts.
Freelanced for Fox P2 on Ster Kinekor, Stanlib, and Clear Shampoo.
2007 – 2009
Freelance mornings for Salient – Doing all Shoprite TV + Radio production. (Retail)
Afternoons for Lowe Bull Advertising : All TV Production
Clients included : SAB, Reds + Hansa Pilsner, Rama (international), Metropolitan, Russian Bear Vodka, Johnson &
Johnson, Pick n Pay Corporate, Cipla.

2. BERRY BUSH BBDO
(Advertising Agency)
3rd
January 1996 – 2007
Reference: Lewin de Villiers, Nic Bednall
Position held : Head of Television / Production Director
Head of Production, inclusive of:
Television & Radio
Print Production
Below The Line Production
Art Buying
Traffic
Manage a staff of 8 currently.
Member of Berry Bush BBDO Board of Directors.
Some of my work load entails :
• Responsible for all print / press / BTL / Radio, TV and stills – to be delivered on time, on budget and to
creative and clients expectations.
• Reconciling and signing off every job that passes through the agency.
• Controlling all production extractions and achieving and surpassing production income targets.
• Responsible for internal TV productions – Dry hiring freelance and overseas Directors.
• Executive Producer on Norwegian Agency’s Productions in SA for last 5 years.
• Hiring in of Freelancers or Project Managers as deemed necessary to manage workflow.
• Close collaboration with Creative Director to marry creative desires to budgets and timings.
• Managing write offs and all internal costs and cost recovery associated with production.
• Mentoring and training of new staff in all departments.
• Managing and creating systems to facilitate workflow and streamline production.
• Oversee all archiving of current and historical work.
• All artiste / music / copyright / etc., contracts and renewals.
• ASA submissions, clearance and queries.

3. CAPLAN WILKIE SA
April 1994 - December 1995
Reference: Marc Caplan
Position held : Television Producer
Reason for leaving : Re-locate to Cape Town
Producer for Local and Foreign Directors of Commercials and Television station idents.
Initially overseas directors were brought in from the London office to direct. These included Jonathan Glazer, Eden
Dieble and Penny Gould. Later there were local directors that I produced for.
Producer of all on-air imagery for CCV (Bates), KTV & M.Net (Ogilvy & Mather).
Station Idents and promo’s for Sound Check, Explore, Carte Blanche and many other M.Net and KTV programmes.
Commercials for Nestle (NSOP), Black Cat Peanut Butter (Saatchi & Saatchi), Multichoice Egypt (McCann Erickson),
ITV London’s World Cup Rugby ’95, plus many other commercials and promotions for both KTV & M.Net.
MOONLIGHTING FILMMAKERS
October 1993 - March 1994
Reference: Kathy Brower / Philip Key
Position held : Production Manager / Researcher / Co-ordinator
Reason for leaving : To Head up production @ Caplan Wilkie
Researching, sourcing information and quoting on at least 50 storyboards, for foreign Production Houses and
liaising with overseas Producers. Controlling budget and managing pre-production of all jobs including casting and
location recce’s, until handing over job to production manager / producer.
ELFSTONE PICTURES
December 1993 - January 1994
Reference: Leslie Schmidt
Position held : Freelance Producer
Producer to New York Gold Council. Shooting an entire library of footage both above and below ground for use in a
series of commercials for the Gold Council. Co-ordination of project from start to finish, inclusive of all security and
safety aspects.
VWV STUDIOS
October & November 1993
Reference: Wynton Tavill
Position held : Freelance researcher and assistant editor
Researching, sourcing, purchasing and editing sports, tourism and other related stock footage for the
Johannesburg City Council Olympic Bid. This was part of a much broader project which formed part of the NOCSA
BID.
PRO 5
‘THARANTHLOPE’
June - September 1993
Reference: Bruce McFarlane
Position held : Line Producer
Line Producer of a 13 x 26 minute Drama series for CCV TV. Shot in Mamelodi, Pretoria and surrounds.
Responsible for R1 000 000 budget and entire Production office and crew. Also setting up of residential complex
for all crew and cast in Pretoria, as well as construction of several swing sets in a large warehouse.
Directed by Bruce McFarlane and Liam Cundill as first AD.
SAFRITEL / IOI - ‘TROPICAL HEAT’
July 1992 - April 1993
Position held : Production Co-ordinator
Production co-ordinator and personal assistant to the Executive Producer.
Daily co-ordinating of 120 first unit crew (of which 20 were foreigners) and 40 plus 2nd
unit crew (responsible for all
the stunt work). Looking after the Foreign crew’s families and managing all their hotel and travel arrangements.
Completely in charge of all cast, both local and overseas. Flying in on average 5 overseas actors per week,
arranging all work permits, scheduling all transport and chaperones.

4. Daily co-ordinating of 1st
and 2nd
units and preparing call-sheets, distribution of all scripts (inclusive of daily re-
writes and updated dialogue), managing all craft & catering, and scheduling transport, unit and location moves.
Overseeing the “Product placement” deal with BMW and scheduling continuity and rotation of these vehicles.
When the crew went twice to Mauritius to shoot the beach bar scenes, organised all carnets, travel and transport
arrangements, hotel accommodation and shipping of gear, art department, vehicles and armoury permits. I twice
co-ordinated this “epic” and both times stayed and ran the Pretoria production office and did all the support and
back up from there.
Co-ordination of every foreign actor who had to be flown out to Mauritius for just one days shoot, from all over
Canada, Usa and the UK.
This was an incredibly intensive production. On average 10 minutes were shot a day - each episode was shot over 5
days in and around Pretoria and the 6th
day was held over for Mauritius. Whilst we were in post production with
the first episode, we would be shooting the 2nd
and prepping the 3rd
. There was only overlap on the 1st
Assistant
Directors not on any of the production staff.
In total 22 one hour episodes were produced. All post production was done in Johannesburg, and as the series had
to be done in NTSC it was an enormously technical post job. It was the first time this had been done in South Africa
and it was also to the best of my knowledge that it was not only shot episodic but in continuity as well.
FREELANCE
April 1992 - July 1992
Position held : Production Manager / Floor manager / Assistant Director
“Mashatu - The Ivory trail” - 35mm Documentary shot on location in Botswana with Lynne Ayres. Here I was
camera assistant, runner, producer and ‘Elephant wrangler!!’
Kinnor Studios - Louis Smith Productions
Kideo, Zap Mag, Ke Batla Hoba, Mina Moo and many other childrens programmes. I was involved in the production
of these programmes as well as being the Studio / Floor manager during the studio recordings.
Kideo was a kiddies programme with millions of kids and a donkey. Zap Mag was a “teens” magazine programme,
this included inserts shot on location, studio demonstrations, etc.
Ke Batla Hoba was what was known as “Black Theatre” and was done with tiny sets and little puppets manipulated
by puppeteers dressed in black against a black backdrop.
Mina Moo was man-sized puppets of cows in studio.
S.A.B.C.
October 1991 - March 1992
Position held : Assistant Producer
Assistant Producer in the Afrikaans variety department :
ATKV Crescendo 1991
Alabama 1991/2
Music Video’s for Teletreffers
Legkaart Bonanza games show
INTV PRODUCTIONS
August & September 1991
Position held : Freelance Production Manager / Editor / Scriptwriter
Working as all of the above on a TV2 Magazine Programmes “Emthonjeni” and “Siyapi” (Both of which were Artes
Nominations in 1992)
I was handed several boxes of footage which had been shot in Zulu, and had to log, off-line edit, write scripts,
video finish and package into a proper series.
LOUISE SMIT PRODUCTIONS
May 1990 - August 1991
Position held : Freelance Production Manager / Producer
Eco Boffins :
This was a children’s educational television series I conceptualised and produced, much of the content and
research was my own. I had incredible support from Dr John Ledger and the Endangered Wildlife Trust.
Producing and overseeing the inserts shot on location, as well as the links and studio interviews with guests from
the environmental world.
Supervising the packaging of the final programmes and supplying to M.Net for Broadcast.

5. CINE-CLIC FILM PRODUCTIONS
November 1988 - December 1989
Position held : Production Manager / Producer
Reason for leaving : To have my Son
Production Manager for full length Feature Films including :
“Let the Music Be” - Tycoon International & Video Vision
“Impact” - Anant Singh @ Video Vision
“American Kickboxer” - Anant Singh @ Video Vision
Plus numerous 16mm Features for the then Subsidy Board.
Duties included all budgeting, scheduling, call-sheets, casting, crewing and contracts.
These features were directed by Frans Nel and DOP was Paul Morkel. The production was run by myself, with an
accountant from the offices of Video Vision. At the end of each production I did a full reconciliation to Anant Singh
and his office. The very first budget he gave us was R90 000! The last film I did for him had a budget of R1.8 million.
PETER VAUGHAN & ASSOCIATES
January 1988 - November 1988
Position held : Production Secretary
Reason for leaving : to join Cine-Clic
Production Secretary and later Production Manager to Peter Vaughan on all corporate and training video’s,
Documentaries, Educational series and Below the Line Advertisements. These were the days when one cut one’s
teeth on “How Spaghetti is made” & “The life story of Ice-cream”!
There was however an award winning Documentary on the history of the Comrades Marathon and other gems
during this time.

6. CINE-CLIC FILM PRODUCTIONS
November 1988 - December 1989
Position held : Production Manager / Producer
Reason for leaving : To have my Son
Production Manager for full length Feature Films including :
“Let the Music Be” - Tycoon International & Video Vision
“Impact” - Anant Singh @ Video Vision
“American Kickboxer” - Anant Singh @ Video Vision
Plus numerous 16mm Features for the then Subsidy Board.
Duties included all budgeting, scheduling, call-sheets, casting, crewing and contracts.
These features were directed by Frans Nel and DOP was Paul Morkel. The production was run by myself, with an
accountant from the offices of Video Vision. At the end of each production I did a full reconciliation to Anant Singh
and his office. The very first budget he gave us was R90 000! The last film I did for him had a budget of R1.8 million.
PETER VAUGHAN & ASSOCIATES
January 1988 - November 1988
Position held : Production Secretary
Reason for leaving : to join Cine-Clic
Production Secretary and later Production Manager to Peter Vaughan on all corporate and training video’s,
Documentaries, Educational series and Below the Line Advertisements. These were the days when one cut one’s
teeth on “How Spaghetti is made” & “The life story of Ice-cream”!
There was however an award winning Documentary on the history of the Comrades Marathon and other gems
during this time.