In this presentation you'll come to know about how suzuki customerises its cars starting from Brezza followed on to Swift as how these cars are available for customerization by the customers.

1. Marketing
Management
BY:
Deepanshu Verma
Tavleen Singh
Dhruv Dhingra
(BBA-2)

2. Customerization
Customerization is
the customization of products or
services through personal
interaction between a company
and its customers.

4. About
• Formerly known as Maruti Udyog Limited, is an
automobile manufacturer in India.
• As of January 2017, it had a market share of 51% of
the Indian passenger car market.
• manufactures and sells popular cars such as
the Ciaz, Ertiga, WagonR, Alto, Swift, Omni, Baleno
and Baleno RS.
• The company is headquartered at New Delhi.
• In February 2012, the company sold its ten millionth
vehicle in India.

5. Offerings

9. I create
• The i Create concept offers a host of
customisation options to the exterior and interior.
• Maruti has launched the interior flocking kit,
styling kit and new seat covers for the Swift
• ‘i Create’ is a revolutionary tool for car enthusiast
who love to flaunt their individuality on their
cars.
• After the success of ‘i Create’ on Vitara Brezza,
the company is introducing it on Swift, which will
empower the young and dynamic customers to
create their own impression on their Swift.

11. Brezza- i create

13. • The ‘i Create’ personalisation programme offers
over 120 customisation options through numerous
combinations and can be accessed via the
configurator available online as well as the
dealership.
• The Maruti Suzuki Swift personalisation concept
includes exclusively designed roof wrap and hood
graphic options, striking exterior body styling kits
encompassing spoilers, alloy wheels and much
more.
• The automaker has also launched the interior
Flocking kit in various colours for the Swift, along
with interior styling kits and a new range of seat
covers.

15. Swift- i create