(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
The document discusses social media and provides a case study of Coors Light's use of Facebook. It begins by defining social media and discussing how social media is everywhere, not scary, and central to the lives of younger generations. It then details Coors Light's launch of a Facebook page in 2007, how they engaged fans through contests and sharing content, and the success they found in increasing engagement and visits to their website. It concludes by providing tips for using social media and answering common questions about managing brands and finding time for social activities.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
Chris Ward provides advice on digital campaigns and fundraising in the modern era. Some key points:
1) Identify a moment when many potential supporters will be engaged in an event and use that "moment" as an opportunity to launch a campaign or fundraising goal.
2) Keep the goal simple, like raising money or gaining more supporters.
3) Provide an easy platform for people to participate in reaching the goal.
4) Have the final result ready to announce through major broadcast channels to capitalize on the momentum of the "moment".
How to use social media to develop your brand and your business?SWiTCH
The goal of this presentation is to show how social media work and how to tap into it potential without necessarily spending a lot of money to build your brand e-reputation, to engage with your customers and to develop your business. We'd like to show you the best practices to adopt and the mistakes to avoid and the most useful tools to manage your community online.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
(20)11 things to think about for brands and marketers.
What will be the next big thing? Will it be anything like the last big thing? Can we be inspired by what the big things have in common?
On Brands, Technology and Feelings.
(20)12 Things to think about:
1. CAN WE BET SMALL AND WIN BIG?
2. WHAT WILL BE THE NEXT BIG THING?
3. CAN WE PREDICT THE FUTURE?
4. WHERE DO WE LOOK FOR INSPIRATION?
5. CAN THE BRAND BE THE CURATOR?
6. HOW IMPORTANT IS THE PRODUCT?
7. WHICH CHANNEL IS THE BEST?
8.. WHAT IS HAPPENING IN THE MARKET?
9. WHAT IS A VIRAL?
10. WHAT IS GOOD CONTENT?
11. IS THERE A KEY TO INNOVATION?
12. HOW BIG ARE THE POSSIBILITIES?
The document discusses social media and provides a case study of Coors Light's use of Facebook. It begins by defining social media and discussing how social media is everywhere, not scary, and central to the lives of younger generations. It then details Coors Light's launch of a Facebook page in 2007, how they engaged fans through contests and sharing content, and the success they found in increasing engagement and visits to their website. It concludes by providing tips for using social media and answering common questions about managing brands and finding time for social activities.
This document discusses trends in human technology, internet culture, and communication for 2013. It covers topics such as reputation and branding, the influence of hashtags and memes, communities finding themselves online, and how humanity and technology interact. Specific trends mentioned include the rise of the Tumblr generation, the popularity of cat memes and videos, and the growth of the sharing economy. The document advocates for building technologies that reflect human values like intuition, purpose, and connection rather than just reason and self-interest. It also emphasizes that brands must act as healers rather than just dealers and that hashtags should aim to be relatable in order to connect with people at an intellectual or emotional level.
Chris Ward provides advice on digital campaigns and fundraising in the modern era. Some key points:
1) Identify a moment when many potential supporters will be engaged in an event and use that "moment" as an opportunity to launch a campaign or fundraising goal.
2) Keep the goal simple, like raising money or gaining more supporters.
3) Provide an easy platform for people to participate in reaching the goal.
4) Have the final result ready to announce through major broadcast channels to capitalize on the momentum of the "moment".
How to use social media to develop your brand and your business?SWiTCH
The goal of this presentation is to show how social media work and how to tap into it potential without necessarily spending a lot of money to build your brand e-reputation, to engage with your customers and to develop your business. We'd like to show you the best practices to adopt and the mistakes to avoid and the most useful tools to manage your community online.
Today's media world is thrilling, captivating and full of challenges for brands - a revolution in brands and people's behavior in fact. But as in all revolutions, it's sometimes difficult to get a clear view of what's going on. And so, dear readers, TBWA's strategy department was looking for patterns and similarities from different discussions and has attempted to sum up the revolution in 135 slides. Our goal is to explore the different ways of tackling today's communication challenges - and to show how successful brands are switching from brand-centric to audience-centric behaviour. Inspired by many different people and brands, it intends to spark a conversation about the need for Media Arts, and how it is ingrained with the theory of Disruption. Ready? Visit www.mad-blog.com
Thomas Plennert discusses brand promoters and how they can help brands in the age of Web 2.0. Brand promoters are people who enthusiastically endorse brands to their social networks. Research shows that personal recommendations from friends are highly trusted. Brand promoters influence others through their social networks, personalities, and loyalty. To leverage brand promoters, companies should watch what they do online, listen to what they want through feedback channels, and help them communicate effectively by providing tools and content to share.
Your Brand? OUR Brand. (Designer Edition)Eric Weaver
My presentation from the October 2009 Seattle Graphic Artists Guild. This one discusses the process of branding as it applies to smaller businesses and independent contractors.
My process, shown here at a high level, is an amalgam of best practices from Landor, Ogilvy and JWT...without the $300 words. :)
This document provides an overview of best practices for crisis communications and management. It emphasizes the importance of being prepared before a crisis occurs through practices like running regular crisis simulation exercises, having contact information for senior leadership readily available, and ensuring key personnel are media trained. It also stresses the need to respond quickly, truthfully, and compassionately once a crisis hits. New media and social tools are changing how information spreads, so organizations must monitor online conversations and be proactive, not just reactive. Overall, the document advocates for consistent, controlled, and compassionate crisis responses that have been thoroughly planned and rehearsed in advance.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
The document discusses the importance of branding and marketing for IT departments. It begins by outlining the risk of IT becoming irrelevant if it does not take control of its own brand. It then discusses what a brand is and provides examples of some of the world's most powerful brands. The document recommends that IT departments start the branding process by understanding who they are currently and who they want to be. It provides the Gartner framework for building an IT brand, including focusing on captive markets, expanding into adjacent markets, and externalizing the brand's impact. An example is given of how the County of Orange marketed its IT department. The document concludes by encouraging IT departments to communicate their brand message consistently to establish relevance within their organizations.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
This document discusses the rise of social media and its impact on marketing, communications, and business. Some key points:
- Social networking now accounts for 19% of time online globally and 25% in the US.
- Businesses are reorganizing around social media and focusing on community engagement, content, customer service, and commerce through social platforms.
- The social web is disrupting industries like news, shopping, and entertainment by expanding notions of media and changing how content is discovered, distributed, and consumed.
- Emerging technologies like mobile, gamification, real-time analytics, and 3D printing will further transform user experiences and business models.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
Firstimpression, Marketing, Brand and ParticipantsHelge Tennø
1. Creating a fast-loading, visually appealing website can help create a positive first impression and influence purchasing decisions.
2. Aesthetics and simplicity are important factors in creating good first impressions. Websites should have clean, pleasant designs with intuitive navigation.
3. Usability and aesthetics both impact first impressions, but aesthetics may have a stronger influence on perceived usability. An appealing visual design can improve a visitor's initial reaction.
Its mf 2012 symposium brand presentation manfredo 8.12Joel Manfredo
The document discusses the importance of branding and marketing for IT departments. It begins by noting that IT is at risk of becoming irrelevant if it does not take control of its own brand. It then provides definitions of what a brand is and examples of some famous brands. The document outlines strategies for IT departments to start branding themselves, such as determining who they are and who their customers are. It discusses Gartner's approach to building an IT brand, including focusing on captive markets first before expanding. The document provides a case study of how Orange County marketed its IT department and concludes by emphasizing the importance of communication for IT brands.
Creative testing (Updated) for Aiim Industry MeetUp 24 jan2015San Vu
This document discusses issues with traditional approaches to testing advertising. It argues that research focusing only on what consumers say they remember or think of an ad can be misleading, as most decision-making and responses to ads occur unconsciously. The document advocates evaluating ads based more on observed consumer behaviors like smiles or discussions, rather than conscious responses. It also questions common assumptions that underlie advertising testing, such as the idea that ads must communicate verbal messages or that consumers process ads in a rational, high-involvement way. Overall, the document promotes more creative approaches to advertising that elicit emotional responses over rational ones.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
How AI can help you make your Audience Sit up and take NoticeGanes Kesari
This session was delivered in the IABC World Conference 2020, on June 15.
https://wc.iabc.com/sessions/
Session Abstract:
How do you cut through the clutter and connect with your audience? Can data make your message more credible? Can analytics help you craft compelling content? How can AI help understand your audience’s response? Today there is an over-abundance of information and a paucity of meaningful communication. Data and analytics can be invaluable aids in communication.
Details:
This session will cover four ways to enable this:
Sourcing data to develop your idea: An idea becomes credible when backed by data. But where do you find the data? We’ll see how to get creative with public data sources.
Taking the help of AI to build your narrative: AI needn’t be terrifying. With the open tools available, it can be a powerful aid in discovering insights and building a narrative
Adopting storytelling to craft your message: A set of simple yet powerful principles can transform ordinary messages into powerful stories.
Using content analytics to establish a feedback loop: Analyze your content and audience response in the form of text, video, and audio to get vital clues for improvement.
This session will have live polls for audience feedback and there will be short exercises to absorb the content from each module.
You’ll learn:
How to find data to support your idea.
Which AI tools and techniques can help develop your idea.
How to establish a content analytics feedback loop to learn and improve.
This document contains favorite quotes and ideas from the BRITE 2011 conference. It includes quotes around improving products by asking customers who criticize them, how reducing options increases purchases, utilizing social media principles at a corporate level, focusing on social benefits over just product performance, customizing for different audiences like Netflix does, and how purpose can fuel growth for organizations.
Social media is not defined by any single platform. It is a new form of communication enabled by emerging technologies, but the concept of sharing information through networks is not new. Social media is about more than just marketing - it impacts an organization's entire strategy, operations, and culture by facilitating conversations between customers, employees, and other stakeholders. While social media allows sharing of content and stories, it requires resources to implement effectively and is not a free channel.
Thomas Plennert discusses brand promoters and how they can help brands in the age of Web 2.0. Brand promoters are people who enthusiastically endorse brands to their social networks. Research shows that personal recommendations from friends are highly trusted. Brand promoters influence others through their social networks, personalities, and loyalty. To leverage brand promoters, companies should watch what they do online, listen to what they want through feedback channels, and help them communicate effectively by providing tools and content to share.
Your Brand? OUR Brand. (Designer Edition)Eric Weaver
My presentation from the October 2009 Seattle Graphic Artists Guild. This one discusses the process of branding as it applies to smaller businesses and independent contractors.
My process, shown here at a high level, is an amalgam of best practices from Landor, Ogilvy and JWT...without the $300 words. :)
This document provides an overview of best practices for crisis communications and management. It emphasizes the importance of being prepared before a crisis occurs through practices like running regular crisis simulation exercises, having contact information for senior leadership readily available, and ensuring key personnel are media trained. It also stresses the need to respond quickly, truthfully, and compassionately once a crisis hits. New media and social tools are changing how information spreads, so organizations must monitor online conversations and be proactive, not just reactive. Overall, the document advocates for consistent, controlled, and compassionate crisis responses that have been thoroughly planned and rehearsed in advance.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
Social media broke marketing. But in a good way. It created engaged, informed customers who quickly figured out they could learn more from each other than from the websites of corporations trying to market to them. Marketers reacted with fear by shoe-horning their old methods into shiny new channels; pouring millions into unidirectional, broadcast Facebook pages and stagnant Twitter feeds. Now marketing has broken social media. How did we manage to get it so completely wrong and what can we do to fix it?
The document discusses the importance of branding and marketing for IT departments. It begins by outlining the risk of IT becoming irrelevant if it does not take control of its own brand. It then discusses what a brand is and provides examples of some of the world's most powerful brands. The document recommends that IT departments start the branding process by understanding who they are currently and who they want to be. It provides the Gartner framework for building an IT brand, including focusing on captive markets, expanding into adjacent markets, and externalizing the brand's impact. An example is given of how the County of Orange marketed its IT department. The document concludes by encouraging IT departments to communicate their brand message consistently to establish relevance within their organizations.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
This document discusses the rise of social media and its impact on marketing, communications, and business. Some key points:
- Social networking now accounts for 19% of time online globally and 25% in the US.
- Businesses are reorganizing around social media and focusing on community engagement, content, customer service, and commerce through social platforms.
- The social web is disrupting industries like news, shopping, and entertainment by expanding notions of media and changing how content is discovered, distributed, and consumed.
- Emerging technologies like mobile, gamification, real-time analytics, and 3D printing will further transform user experiences and business models.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
The document discusses marketing and creativity at the Cannes Lions International Festival of Creativity. Some key details include:
- 11,000 delegates from 90 countries attended in 2012
- Brazil saw record numbers of Lions awards and applications in 2012
- There is an increasing focus on the role of technology in creativity
- Studies have shown a correlation between Cannes Lions winners and higher stock prices, indicating a link between creativity and business success.
Firstimpression, Marketing, Brand and ParticipantsHelge Tennø
1. Creating a fast-loading, visually appealing website can help create a positive first impression and influence purchasing decisions.
2. Aesthetics and simplicity are important factors in creating good first impressions. Websites should have clean, pleasant designs with intuitive navigation.
3. Usability and aesthetics both impact first impressions, but aesthetics may have a stronger influence on perceived usability. An appealing visual design can improve a visitor's initial reaction.
Its mf 2012 symposium brand presentation manfredo 8.12Joel Manfredo
The document discusses the importance of branding and marketing for IT departments. It begins by noting that IT is at risk of becoming irrelevant if it does not take control of its own brand. It then provides definitions of what a brand is and examples of some famous brands. The document outlines strategies for IT departments to start branding themselves, such as determining who they are and who their customers are. It discusses Gartner's approach to building an IT brand, including focusing on captive markets first before expanding. The document provides a case study of how Orange County marketed its IT department and concludes by emphasizing the importance of communication for IT brands.
Creative testing (Updated) for Aiim Industry MeetUp 24 jan2015San Vu
This document discusses issues with traditional approaches to testing advertising. It argues that research focusing only on what consumers say they remember or think of an ad can be misleading, as most decision-making and responses to ads occur unconsciously. The document advocates evaluating ads based more on observed consumer behaviors like smiles or discussions, rather than conscious responses. It also questions common assumptions that underlie advertising testing, such as the idea that ads must communicate verbal messages or that consumers process ads in a rational, high-involvement way. Overall, the document promotes more creative approaches to advertising that elicit emotional responses over rational ones.
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
Presentation on Twitter for Marketers created by Jeff Hilimire at Engauge - an introduction to what it is, why it's relevant and how you can use it. If you haven't already, it's time to "jump in".
DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
How AI can help you make your Audience Sit up and take NoticeGanes Kesari
This session was delivered in the IABC World Conference 2020, on June 15.
https://wc.iabc.com/sessions/
Session Abstract:
How do you cut through the clutter and connect with your audience? Can data make your message more credible? Can analytics help you craft compelling content? How can AI help understand your audience’s response? Today there is an over-abundance of information and a paucity of meaningful communication. Data and analytics can be invaluable aids in communication.
Details:
This session will cover four ways to enable this:
Sourcing data to develop your idea: An idea becomes credible when backed by data. But where do you find the data? We’ll see how to get creative with public data sources.
Taking the help of AI to build your narrative: AI needn’t be terrifying. With the open tools available, it can be a powerful aid in discovering insights and building a narrative
Adopting storytelling to craft your message: A set of simple yet powerful principles can transform ordinary messages into powerful stories.
Using content analytics to establish a feedback loop: Analyze your content and audience response in the form of text, video, and audio to get vital clues for improvement.
This session will have live polls for audience feedback and there will be short exercises to absorb the content from each module.
You’ll learn:
How to find data to support your idea.
Which AI tools and techniques can help develop your idea.
How to establish a content analytics feedback loop to learn and improve.
This document contains favorite quotes and ideas from the BRITE 2011 conference. It includes quotes around improving products by asking customers who criticize them, how reducing options increases purchases, utilizing social media principles at a corporate level, focusing on social benefits over just product performance, customizing for different audiences like Netflix does, and how purpose can fuel growth for organizations.
Social media is not defined by any single platform. It is a new form of communication enabled by emerging technologies, but the concept of sharing information through networks is not new. Social media is about more than just marketing - it impacts an organization's entire strategy, operations, and culture by facilitating conversations between customers, employees, and other stakeholders. While social media allows sharing of content and stories, it requires resources to implement effectively and is not a free channel.
Similar to Customer to Customer Communication (20)
Prof. Dr. Susanne Robra-Bissantz stellt das BSocial-Konzept vor. Auf der TU Night in Braunschweig, 30.6.2012.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
Auftakt der Vorlesung "Kommunikation und Kooperation in der Webgesellschaft", Dr. Gerald Fricke, 08.04.2011. TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2)
Patrick Helmholz / Susanne Robra-Bissantz: Customer E-Services. Lecture at Summer School 2010, TU Braunschweig, on Corporate Communications 2.0. Braunschweig, 2010-07-22.
Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2).
Markus Weinmann / Susanne Robra-Bissantz: 12 Schritte zur erfolgreichen Abschlussarbeit am Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2).
Corporate Communication, Coordination and CooperationGerald Fricke
Lectures by Prof. Dr. Susanne Robra-Bissantz at Summer School, TU Braunschweig, Institut für Wirtschaftsinformatik, Abteilung Informationsmanagement (wi2). July 2009.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
4. CCC – who cares?
Marc Zuckerberg: “[…] Recommendations of a friend”
Facebook-CEO Mark Zuckerberg
„[...] Nothing is more interesting than
recommendations of a close friend“
Thomas Plennert 4
5. CCC – who cares?
“Classical advertising is not working anymore”
(Booz Allen Hamilton)
Thomas Plennert 5
6. CCC – who cares?
“[…] about 3 million TV commercials each year
customers are facing these days – there is more and
more information overload – customers try to reduce
this complexity ... by seeking recommendations of
other customers!”
(Stiftung Warentest, McKinsey 2005)
Thomas Plennert 6
7. CCC – who cares?
“Yes, that’s true – there is an emancipation of customers,
they just do it on their own!!”
(Prof. Diller, Nuremberg)
Thomas Plennert 7
8. CCC – who cares?
“¾ of those American consumers who heard a negative
referral during the pre-sales phase went for another brand
afterwards!”
(Millward Brown, WOM Influence Study, 2005)
Thomas Plennert 8
9. CCC – who cares?
“3 of 4 Germans can imagine buying products or services
from someone who had been recommended for the
purpose by a good friend or an acquaintance!”
(w&v Studiennewsletter 2006)
Thomas Plennert 9
10. CCC – who cares?
“70 percent of Americans trust other individuals in
their social setting “as much as themselves”!
(Edelman Trust Barometer 2006)
Thomas Plennert 10
11. CCC – who cares?
Personal information attained from friends,
acquaintances etc. has twice as much trust bonus as
information from companies!”
(Millward Brown, WOM Influence Study, 2005)
Thomas Plennert 11
12. CCC – who cares?
The P&G daughter Tremor/ USA alone has 240,000
“Buzzers” – so-called WOM-Agents – working for them
by bringing up new products in their social setting
– and this without being paid or pressured into it (!).
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13. CCC – who cares?
Our Research
The question:
How big an influence do the following aspects have on your
purchase decision in XY?
(TOP 2-Value: „very big“ or „big“)
n = 1,220
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14. CCC – how does it work?
Idea
Seeding
Product
Seeding
Ad
Seeding
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15. CCC – how does it work?
„let people talk about you!“
Ad „be present!“
Seeding
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16. CCC – how does it work?
Ad Seeding/ Viral Marketing - Video Examples
negative/ shocking
positive / funny
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17. CCC – how does it work?
„wait for a real feedback!“
„let people talk about you“
Product
Seeding
„be present!“
„let ‚them‘ test your products!“
„give ‚them‘ a chance to talk about your products with friends!“
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18. CCC – how does it work?
Product Seeding
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19. CCC – how does it work?
„wait for a real feedback!“
„let people talk about you“
Idea
Seeding
„set up a real dialog!“
„create fans!“
„listen to your customers!“
„be present!“
„let ‚them‘ test your products!“
„give ‚them‘ a chance to talk your products with friends!“
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20. CCC – how does it work?
?
Idea Seeding
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21. CCC – how does it work?
Idea
Seeding
Product
Seeding
Ad
Seeding
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22. CCC – success factors?
Any ideas... ???
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23. CCC – success factors?
Campaign
Reason to
Product talk
Person/
Opinion Leaders Communication
Market Closeness to the
customer
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24. CCC – success factors?
The Person as a factor of successful CCC – Opinion Leaders
Opinion Leader
„Social network“ „Personality“ „Loyalty“
personal online/ mobile personal online/ mobile personal/online/mobile
How often Where/ how How big an Does the
does a often does a influence customer speak
customer customer does a How E-/ M- positively or
speak about write openly customer Ready is a negatively about
the brand about the have on customer? the brand in his
with his brand on the people in his social setting?
circle of internet? social
friends? setting?
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25. CCC – how does it work?
Last, but not least…
…please recommend us to others!
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