1. Customers are more easily satisfied when their expectations are effectively managed. Offering solutions and sincere apologies to upset customers, and ensuring the customer is transferred to someone who can help or their issue is resolved, leads to better customer service outcomes. 2. Maintaining eye contact, listening actively, providing technical support in plain language, and following up after resolutions helps build trust and satisfaction. Word-of-mouth from satisfied customers who received speedy resolutions is very credible advertising. 3. Key aspects of good customer service include meeting expectations, offering solutions, giving sincere apologies, ensuring the customer reaches the right department or person to help resolve their issue, making eye contact, avoiding hang-ups, using plain language, following up