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Background
Endicott College
Iowa State University
Mount Ida College
Bunker Hill Community College


Holiday Inn
Staybridge Suites
Holiday Inn Express
Holiday Inn Select
Hampton Inn
Louie’s Shore Restaurant
What is Service?
Service Defined
 The action of helping or doing work for someone



 Service Industry:
  A business that does work for a customer, &
  occasionally provides goods, yet not involved in
  manufacturing.
What is Customer
service?
 Specifically refers to human or mechanical
 activities firms undertake to help satisfy their
 customers needs and wants

 Adds value

 Maintain a sustainable competitive advantage
Intangible
Services can’t be seen, tasted, or touched, prior to purchase


                (Redman & Mathews, 1998)
Service


   “By providing good
 customer service, firms
add value to their products
       or services.”
How do you
categorize or
identify
customers?
Customers
       Internal            External

 Employees        Guests

                  Vendors
What makes YOU
  Satisfied?
What is Satisfaction?
Satisfaction Defined:
 The consumer’s fulfillment response, the degree
 to which the level of fulfillment is pleasant or
 unpleasant (Oliver, 1997)
Four Service Gaps
 Knowledge Gap

 Standards Gap

 Delivery Gap

 Communication Gap
Knowledge Gap
Know what customers want

Expectations vary according to type of service

Expectations vary on the situation

Research the customers
The Standards Gap
 Setting service standards

 Achieve service goals through training

 Commitment to Service Quality
What is an
Expectation?
Expectations:
          Meet                     Exceed

 Deliver what is promised   Deliver a WOW factor

 Conform to standards       Go above & beyond
Delivering Service Quality

               1. Empowering Service
                  Provide
               2. Providing Support
                  and Incentive
               3. Use of technology
Milk Shake Moment!
Good & Bad Customer
Service
Customer Loyalty
   the relationship
  between relative
 attitude and repeat
      patronage



    (Dick & Basu, 1994)
Hilton Diamond
Member
Best & Worst Service
Companies
Media Reports
            Hall of Fame           Hall of Shame

Netflix           FedEx        Bank of         Comcast
                               America
Norstrom          Costco                       Citibank
                               AOL
Southwest
                                               Progressive
                  UPS          Capital One
                                               JP Morgan
Publix            Marriott     Sprint Nextel   Chase
Apple             Whole Food   Time Warner     Farmers
King Burger
United Airlines -
Guitar
Mediums for Complaints
 Phone             Social Media

 Email               Facebook
                     Twitter
 Letter
                     TripAdvisor
 In-person           Yelp

 Public Forum        YouTube

 Strike / Picket
Service Recovery
             1. Listen to the
                Customer

             2. Finding a Fair
                Solution

             3. Resolving
                Problems Quickly
Guest
        Greet

        Understand; Listen, Repeat

        Empathize, apologize

        Suggest / Solve

        Track; record / document / write up
Questions?
sbagnera@endicott.edu

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Customer service 2012 bfit

Editor's Notes

  1. Leads to a greater challenge on behalf of the vendor in communicating their message about what they have to offer.Can’t evaluate the service until it’s been experienced.Service can’t be separated from the product or consumer. – it’s a package dealDue to the intangibility of services, the images that marketers use must reinforce the benefit or value that a service provides.Services are also PERISHABLE in that they can’t be stored for use in the future. You can’t stockpile supply.
  2. 6:47 AH&LA unprofessional service video
  3. the positive or negative behavior of the employee has a direct impact on the experience encountered by the guest
  4. 3. Delivery Gap: the difference between the firm’s service standards & the actual service it provides to customers. Close by getting Eee’s to meet/exceed expectations.4. Communications Gap: difference between the actual service provided to customers & service that the firm promises. Be realistic.
  5. Customer’s expectations are based on their knowledge and experiences.Expectations vary according to the type of service (Ritz Carlton vs. Motel 6)
  6. Empowerment – means allowing employees to make decisions about how service gets provided to customers.Service with a SmileUse technology to have great access to delivery of services; kiosks
  7. ----- Meeting Notes (4/9/13 22:02) -----7.21 minutes
  8. http://youtu.be/Tg_Fpyp5KNE
  9. customer loyalty is a central tenant of consumer behavior.It is estimated that attracting new business costs four to six times more than retaining an existing customer according to Forrester Research (Svent, 2002)
  10. 4:45 minutes
  11. http://www.huffingtonpost.com/2013/01/09/worst-customer-service_n_2434067.htmlMSN Money – IBOPE Zogby – (Bagdan, 2012, p;. 25)
  12. ----- Meeting Notes (4/9/13 22:05) -----3:37 mins
  13. CNN – 2009 Report. [pineapple 1:57} [Bell 4:57}150k in views within a week of posting the video.As of today – almost 13 MILLION views!
  14. A statement that a situation is unsatisfactory or unacceptable.A reason for dissatisfaction: “I have no complaints about the hotel.”
  15. Phone – individual property or corporate office / 800#Letter/email - individual property or corporate office
  16. Founded in 2004 – to help find great businesses (dentists, hair, mechanics)36+ Million reviews
  17. Over 1.1 million hotels & restaurants60+ reviews posted every minute = 100+million reviews around the world.Founded in 2/2000; 30 countries, 21 languages