Customer relationship management (CRM) encompasses strategies and tools for managing interactions with current and potential customers, focusing on integrating sales, marketing, and service automation. Analytical CRM plays a key role by analyzing customer data from various sources to enhance decision-making and improve customer service. Additionally, CRM systems aim to include stakeholders like suppliers and distributors to share valuable customer information.

1. Sales force automation,
Marketing Automation,
Service automation
Operational CRM
Customer Relationship Management (CRM) is an
approach to managing a company's interaction with
current and potential future customers .
CRM
Analytical CRM
Collaborative CRM
1. Data Mining
2. Data Correlation
3. Data Pattern
These analytics help improve
customer service by finding
small problems which can be
solved, perhaps, by marketing
to different parts of a
consumer audience differently.
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The third primary aim of CRM systems is to incorporate external
stakeholders such as suppliers, vendors, and distributors, and
share customer information across organizations.
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The primary goal of customer
relationship management
systems is to integrate and
automate sales, marketing,
and customer support.
The role of analytical CRM
systems is to analyze
customer data collected
through multiple sources, and
present it so that business
managers can make more
informed decisions.
Techniques used
in Analytical CRM
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