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Nescafe

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Different promotional strategies used by nescafe and its competitor Bru in india.

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Nescafe

  1. 1. Promotions Strategy of
  2. 2. Nestle: • Year 1959: incorporated in New Delhi • Year 1961: setup its first plant in Moga (Punjab) • Year 1989: becomes Nestle india Ltd. • Some brands in India:
  3. 3. Nescafe: • “The coffee with life in it. Made in just 5 seconds”. That’s how Nescafe announced its entry into India, in 1963. • Year 2013 is an important milestone for Nescafe in India as it completes 50 years in a country. • NESCAFÉ Plan in India: Launched in 2012, with a focus on three Districts in the main coffee growing regions: Coorg and Chikmagalur in Karnataka and Waynad in Kerala. • Year 2014, Nestle India is revamping coffee brand Nescafe with new packaging and a fresh ad theme—'It all starts with a Nescafe'. • Bru, HUL’s instant coffee brand, is the closest competitor of Nescafe.
  4. 4. Product range:
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