This Details project report presentation on Customer Relationship Management of TargetPlus Education Pvt.Ltd.

1. The Report on Customer
Relationship Management
Presented By –
Chandrani Sutradhar
BBA(H) 6th Semester,3rd Year
Eminent college of Management & Technology
In Partial Fulfillment of the Requirements for the
degree of –
Bachelor of Business Administration(H)
Which I Completed Under the guidance of -
Associate Professor Amitava Ukil &
Assistant Professor S.K Tripathi

2. Introduction
01
Table of Contents -
Overview of the Work
02
Objective of the Study
03
Details Analysis & Interpretation
05
Findings of the Study
06
Recommendation of the Study
07
Conclusion of the Study
08
Research Methodology
04
Bibliography of the Study
09

3. • Targetplus Education Private Limited is incorporated on 03 October 2016.
registered at Registrar of Companies, Kanpur.
• The founder of the Company is Dr. Sunita Gandhi who conceptualized and
developed TARGETplus supported her experience alongside the researcher.
• Target plus education sister Concern Company of Edison Education & Global
Education Training Institute (GETI).
• The Backbone of the company is City Montessori School, Lucknow, Which is
the world’s largest school & also a Guinness World Record Holder .
Introduction

4. Along with his sister, Concern Company has provided various
product & services which divided n 3 groups which include-
A) CURRICULUM
B) ASSESSMENTS
C) TRAINING
The curriculum of the corporate features a research-
based curriculum which includes with IIM Lucknow
faculties along with side 130 academic experts
nationally and internationally.
TARGETplus goes beyond assessment ‘of’, ‘for’ and ‘as’
learning to provide a really rich personalized learning
experience that guarantees results.
It is India's premier training institute for in-
service, pre-service teachers, and education
leaders.

5. Overview of the Work -
I joined the company of TARGETplus Education Pvt.Ltd as a Public Relations Officer
on 22 October 2018.
As a Public Relations Officer, I managed Costumer Relations in the company of West
Bangla regions.
Through the cold Calling I fixed the appointment for the sales team.
Along with this also I managed costumer data, directed to the sales team, collected
feedback from the school etc.

6. Objective of the Study -
• To study the concept and the process of Customer Relationship
Management in the school Education sector.
• The importance of Customer Relationship in the school education
sector.
• To study the practical implication of the Customer relationship
Management in School Education sector.

7. Research Methodology -
In this Project, I have taken the sampling from West Bangla in
two different zones which is Kolkata and another is North 24
Paragana.
 I have do the analysis using pie & bar chart graph with the
help of percentage calculation.

8. Details Analysis & Interpretation
As per the bar chart shows the
early month of joining 22
October to 22 November in 2018
less appointment rate and
appointment rate start to extend
22 November to 22 January in
2019. appointment rate was fall
again
1. Customer Reaction Analysis of Fixed Appointment During the
Work -
Percentage

9. Customer Reaction Analysis of Deferred Appointment
During the Work -
As per the bar chart shows the early
month of joining 22 October to 22
November in 2018 was up increases
the deferred appointment rate and the
appointment rate starts to fall 22
November to 22 January in 2019. Due
to the board examination, January to
February 2019 appointment rate was
Percentage

10.  Customer Reaction Analysis of Non-Attending
Call During the Work -
As per the chart show form
22 October 2018 to 22
January 2019 the rate of
Non-attending call rate is
almost the same and the 22
January to February 2019 is
showing some fall.
Percentage

11. Findings of the Study
 Fixed Appointment rate is fallen in the month of 22 October to 22 November 2018,
then its increase in 22 November to till 22 January 2019 again its fallen in 22
January to 22 February.
 The Deferred call rate was high during the four-month. Because the schools
mostly preferred Physical (personal) visits for making appointments rather than
calling.
 I was observed that the Not-Attending calling rate was the same during the four-
month because some schools were busy with their scheduled that’s why they don’t
want to talk over the phone.
 Most of the school's data were fake which is obtained from the internet. So we
could not contact the schools.

12. Recommendation of the Study
The Company should established branch office in the Kolkata territory.
The company's Should keep budget friendly product price.
Companies should provide office required equipment for their employee's
.
The company needs to recruit sufficient employees in Kolkata territory.
Needs to Established enough resources in Kolkata.

13. Conclusion of the Study
The Targetplus education Pvt.Ltd came into the market with very innovative products.
 As far as I understood from my research analysis that Most schools gave us
appointments and most of this school assured us for the next year.
 The company don’t have any Branch office & Not enough resources in West
Bangla.
 The company has introduced itself in the market it becomes too late. The schools
were in touch with other Publishers.
Otherwise, the Targetplus Education Pvt.Ltd is a growing industry in the education
sector and lots of schools showing their interest to work with us.

14. Reference -
Website Reference –
 https://usa.edu.pk/
 https://targetpluslearn.com/
 http://www.myedisoned.com/
 http://www.getilearn.org/
 https://www.researchgate.net/
Other Reference –
 Journal on Detailed Project Report for School Education MMP – Draft Copy