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Customer Profiling&Targeted Advertisement

The document discusses mobile advertising and characteristics of effective mobile ads. It notes that most consumers find current mobile ads irrelevant and disruptive. However, targeted mobile ads that take location and personal interests into account are generally viewed more positively. The document also outlines considerations for both advertisers and consumers in crafting effective yet unintrusive mobile advertising.

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Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement
Customer Profiling&Targeted Advertisement

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