The Long Tail

•

0 likes•45 views

Siddharth Bhatnagar

Introduction to the concept of Long Tail with clear differentiation from the conventional business models.

Productsthatarelowdemandorhave
lowsalesvolumecancollectivelymake
up a market share that rivals or
exceedsthe relatively few currentbest
sellersandblockbusters,ifthestoreor
distributionchannelislargeenough.

sales
number of products
fo c u s i n g on a
small number
o f p r o d u c t s w i t h
large volume

sales
number of products
fo c u s i n g on a
large number
o f p ro d u c t s w i t h
l o w volume

LongTail&InternetSearch
Specific
FoundGet

Improved Findability
LongTail&Business
Availability of Variety
Cut the price in half.
Now lower it.

wemovedfroma
marketing&distribution
businessforstars

toan
enablingandmatch-making
businessfornew&nichetalent

Barter for Advertising with Ormita! The Ormita Commerce Network is the world's largest multilateral barter exchange network. Ormita brings new customers to a business, without affecting the existing cash sales already being generated by the company. This may result in more “word-of-mouth” referrals, an increased work-portfolio, more recommendations, improved organizational skills, higher visibility and more cash sales. Ormita offers a way for businesses to supplement their existing income through the process of trading their excess capacity or slow moving inventory for things they need. Regardless of the amount of money in the economy a business owner can still make acquisitions, create more brand awareness, fund marketing campaigns, reward customers, improve staff moral and enhance their lifestyle by trading what they have for what they need. Bartering for your advertising and essential media campaigns via the Ormita Commerce Network Barter Exchange System. Ormita can put together an advertising and marketing campaign to suit your needs and you pay for it with 100% barter! What better way to use your surplus time or space to attract new cash paying customers? http://www.barterforadvertising.com

Achieving better sales results with artificial intelligence technology matt...

Marketing Network marcus evans

customer code

djahid

Boost Page3sixxtigers

Experience EverywhereLiam J. O'Malley

Long tail- Democratize Production

latorrehugo

Data-Driven Insight, Edge Computing, and Revamped User Experience Give Retai...

Dana Gardner

At ALKHEMY we combine Consumer Insights, Marketing and Sales Optimisation to make seismic shifts in your business as usual. From SEO, PPC, Facebook and Lead Generation within the marketing division, to Sales Training, Call Reviews and Mystery Shopping on the Sales Side, ALKHEMY acts as your goal alignment engine room. Tying it together our SaaS platform captures customer interactions in the presale, post-sale and lost sale environments to help you find your golden path to profitability and growth. Talk to use about your issues turning data into dollars, overcoming data anxiety, or how best to generate your own industry and brand-specific intellectual property.

Our magic 8-ball predicts marketing trends of the future

Adestra

Janis urste all the help you need to maximize lead generation success

janisursteforex

Small vs. Large Brands: How to Become a Market Leader

Percolate

5 minute-adbondji

SalezShark corporate profileneha tyagi

SalezShark BrochureSalezShark Careers

Capstone Presentation, IIM internship report

Sameer Mathur

Growth Hacking With Examples

Sharjeel Hussain

The Complete Channel Fairytale

ICLP_Loyalty

Join us and our cast of channel characters as we journey through the channel nightmare with a fairytale ending. To make channel partnerships a success story, you need to understand the characters you are working with – and the value they bring to your business. Some will be heroes; others may not be all they seem on the surface. To help you identify your most profitable channel partnerships, consider these personas and behaviours for the most common partner types. Read on to discover whether you’re working with a profitable Golden Goose or a more troublesome Troll.

StyleSage Deck

Annie Rosen

SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns

Liam Wade

21st-century Sales Warrior: Work Smarter. Sell Better

Nicholas Kontopoulos

Retail strategy blc ric anderson 4.28.13Ric L. Anderson

10 Actions To Help Ensure Your Business Succeeds | BBH Stockholm

Alexander Niléhn

Building a Sales Funnel That Sells with Wordpress

Dan Kaufman

Having a nice looking website is great – but if you are not able to lead your prospect down the right path they will never become a customer / client. How to build a sales funnel within WordPress. A sales funnel is a structured method for developing products and/or service offerings at multiple price points, designed to entice prospects to first divulge their contact information, then make an initial purchase, followed by additional purchases. The Marketing Funnel, done right, maximizes the lifetime value of a client.

Marketing Plan for a Superstore Puja Dhar

BAM Congress 2018: Aude Mayence as Marketer of the Year

BAM - Belgian Association of Marketing

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Search Engine Journal

In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend. Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy? Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year. You’ll learn: - Why leveraging first-party data rather than third-party data is key for success. - Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula. - Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account. With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love. Register and get expert tips and proven strategies for hitting your growth goals next year.

Haggar marcom strategyAlex Grunstein

Summer Internship Project Report at Arokee Bangalore

Siddharth Bhatnagar

Summer Internship Project at Arokee Bangalore.

Siddharth Bhatnagar

Similar to The Long Tail

ALKHEMY - Data Monetisation & IP Generation Agency

Daniel Martin

Our magic 8-ball predicts marketing trends of the future

Adestra

Janis urste all the help you need to maximize lead generation success

janisursteforex

Small vs. Large Brands: How to Become a Market Leader

Percolate

5 minute-adbondji

SalezShark corporate profileneha tyagi

SalezShark BrochureSalezShark Careers

Capstone Presentation, IIM internship report

Sameer Mathur

Growth Hacking With Examples

Sharjeel Hussain

The Complete Channel Fairytale

ICLP_Loyalty

StyleSage Deck

Annie Rosen

SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns

Liam Wade

21st-century Sales Warrior: Work Smarter. Sell Better

Nicholas Kontopoulos

Retail strategy blc ric anderson 4.28.13Ric L. Anderson

10 Actions To Help Ensure Your Business Succeeds | BBH Stockholm

Alexander Niléhn

Building a Sales Funnel That Sells with Wordpress

Dan Kaufman

Marketing Plan for a Superstore Puja Dhar

BAM Congress 2018: Aude Mayence as Marketer of the Year

BAM - Belgian Association of Marketing

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Search Engine Journal

Haggar marcom strategyAlex Grunstein

Similar to The Long Tail (20)

ALKHEMY - Data Monetisation & IP Generation Agency

Our magic 8-ball predicts marketing trends of the future

Janis urste all the help you need to maximize lead generation success

Small vs. Large Brands: How to Become a Market Leader

5 minute-ad

SalezShark corporate profile

SalezShark Brochure

Capstone Presentation, IIM internship report

Growth Hacking With Examples

The Complete Channel Fairytale

StyleSage Deck

SMX Munich 2018 - In A Nutshell: Advanced Shopping Campaigns

21st-century Sales Warrior: Work Smarter. Sell Better

Retail strategy blc ric anderson 4.28.13

10 Actions To Help Ensure Your Business Succeeds | BBH Stockholm

Building a Sales Funnel That Sells with Wordpress

Marketing Plan for a Superstore

BAM Congress 2018: Aude Mayence as Marketer of the Year

SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend

Haggar marcom strategy

Recently uploaded

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\ Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

Monthly Social Media News Update May 2024

Andy Lambert

TL;DR. These are the three themes that stood out to us over the course of last month. 1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly. 2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth. 3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

DeepakTripathi733493

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

My Personal Brand Exploration by Mariano

marianooscos

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

10 Videos Any Business Can Make Right Now! - Shelly Nathan

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

10 Video Ideas Any Business Can Make RIGHT NOW! You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session. Key Takeaways: How to use the Video Matrix How to use additional "Lenses" Where to source original video ideas

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Winning local SEO in the Age of AI - Dennis Yu

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

Digital Marketing Trends - Experts Insights on How

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

May 2024 - VBOUT Partners Meeting Group Session

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

Monthly Social Media News Update May 2024

34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER

The Old Oak - Press Kit - Cannes Film Festival 2023

Adapt or Die - Jon Lakefish, Lakefish Group LLC

ThinkNow 2024 Consumer Financial Wellness Report

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Is AI-Generated Content the Future of Content Creation?

De-risk Your Digital Evolution - Hannah Grap

The What, Why & How of 3D and AR in Digital Commerce

My Personal Brand Exploration by Mariano

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

10 Videos Any Business Can Make Right Now! - Shelly Nathan

How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly

The Long Tail

1. the Long Tail by Siddharth Bhatnagar Tale il of

2. aconcept coinedby ChrisAnderson

3. Productsthatarelowdemandorhave lowsalesvolumecancollectivelymake up a market share that rivals or exceedsthe relatively few currentbest sellersandblockbusters,ifthestoreor distributionchannelislargeenough.

4. it’saboutsellingLessofMore

5. sales number of products fo c u s i n g on a small number o f p r o d u c t s w i t h large volume

6. compareThisto

7. sales number of products fo c u s i n g on a large number o f p ro d u c t s w i t h l o w volume

8. LongTail&Retailers

9. LongTail&InternetSearch Specific FoundGet

10. Improved Findability LongTail&Business Availability of Variety Cut the price in half. Now lower it.

11. wemovedfroma marketing&distribution businessforstars

12. toan enablingandmatch-making businessfornew&nichetalent

13. ThankYou!