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the Long Tail
by Siddharth Bhatnagar
Tale
il
of
aconcept coinedby
ChrisAnderson
Productsthatarelowdemandorhave
lowsalesvolumecancollectivelymake
up a market share that rivals or
exceedsthe relatively few currentbest
sellersandblockbusters,ifthestoreor
distributionchannelislargeenough.
it’saboutsellingLessofMore
sales
number of products
fo c u s i n g on a
small number
o f p r o d u c t s w i t h
large volume
compareThisto
sales
number of products
fo c u s i n g on a
large number
o f p ro d u c t s w i t h
l o w volume
LongTail&Retailers
LongTail&InternetSearch
Specific
FoundGet
Improved Findability
LongTail&Business
Availability of Variety
Cut the price in half.
Now lower it.
wemovedfroma
marketing&distribution
businessforstars
toan
enablingandmatch-making
businessfornew&nichetalent
ThankYou!

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The Long Tail