Uploaded byCar People Marketing, Inc.
Dealer Rewards
The document describes a rewards club program for car dealerships. It notes that rewards clubs are popular, with 92% of Americans belonging to one. The program discussed provides basic 2% rewards cards that can be handed out to all service customers. It also offers silver 5% membership upgrades that are sold for profit and include additional perks. Gold 5% memberships are automatically sent to all car buyers after 4 months. The program is presented as an affordable way to increase loyalty and encourage returning customers through rewards earned on service and redeemable discounts. Startup costs $3799 with ongoing monthly fees of $299 plus $5 per vehicle sold.
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Dealer Rewards
- 2. A Rewards Clubjust makes sense for any business.
- 3. • Almost everybusiness today has one • 92% of Americans are a member of a club • Customers like to feel special – like to save $ • Like be rewarded for loyalty • Loyal club members in any business visit more, spend more & defect less • Satisfied service customers are 43% more likely to buy next car where they get service
- 4. We designed a RewardsClub especially for car dealers.
- 5. • Simple, easyto manage & affordable • It's your club – customizable, only good your store • Says thank you for buying to car buyers • Increases important 1st time service visits • Gives existing svc customers real reasons to return • Stays in touch with members with automatic monthly email rewards statements so they don't forget to visit your store
- 6. Here's how itworks...
- 7. At service checkout club members earn a reward...
- 8. • Cashier orAdvisor swipes rewards card thru a USB card reader we provide (or they can search by phone number or name) on our secure online rewards transaction site • Enter the purchase amount and a % of what they spent is automatically loaded onto their rewards card – like a gift card for their next visit
- 9. They have tocome back... • They earned a reward • They have money on their card • It's only good at your store • No complicated points or levels to figure out • It's easy... • Just real dollars they can use to save money on their next service visit
- 10.
- 11. • After eachtransaction, we automatically send an email receipt showing the reward they earned • Each month we send an email rewards statement so they don't forget about the value they have on their card – that's only good at your store • It's easy to capture hundreds of good email addresses – they want to know how much they have on their card – want email receipts and rewards statements
- 12. When they return... •They can redeem the reward value from their last visit and use it as a discount on this visit • The remaining balance they pay is then re-calculated to add a new reward value that they can use when they return again • Constantly earning and redeeming rewards value • Control & even eliminate arbitrary discounts • Only giving a discount to customers that return
- 13. How do yourcustomers become club members?
- 14. We automatically make everycar buyer a member. • Each month we mail every customer that bought a car exactly 4 months ago, a Gold Rewards Membership - just in time to remind them about their important 1st service and entice them to visit your store
- 15. Gold Memberships include... • PersonalizedGold 5% Rewards Card • Has customer's name printed on it • Custom, jet packed information binder • A service coupon and thank you letter • Graphic design, printing & card encoding • DMS Data extraction & purification • Postage & delivery to post office
- 16. Gold Rewards Memberships costyou just $5 per car sold.
- 17. At no extracharge... • Option to preload Gold Cards with instant rewards value ($20 or whatever) to give car buyers extra incentive to visit for 1st service
- 18. Gold is forcar buyers.
- 19. What about yourexisting service customers?
- 20. Our program also includes Basic handout rewards cards and Silver Membership Upgrades.
- 21. Basic Rewards Cards– 2% • Service Advisors can hand out Basic 2% Cards to every customer – to make them a member • Customized with your store's logo & information • Reward 2% of amount spent for next visit • Basic rewards cards cost $1.25 each in lots of 1000 • Easy 1-step online enrollment • Captures information & a good email address
- 22. Basic 2% Cardsare for everybody.
- 23. Silver 5% Rewards Memberships are sold right on your service drive as an upgrade to the basic rewards card.
- 24. Silver Memberships include... • Silver5% Rewards Card • Custom 20-page service coupon book • $500 in Special Reimbursement Benefits funded by us for 3 years • Graphic design, printing & card encoding • Custom jet-packed information binder • Pre-priced at amount you choose
- 25. Silver Upgrade Memberships... •More than double the reward on basic 2% card • Customers have option to earn & save more • Easy to switch customers with coupon book • Customers can use coupons as soon as they join • Usually sold to customers for $24.95 • Dealer cost is $15 each – you make a profit • We suggest spiffing advisors $3 each for selling • Silver Memberships are sold to dealer in lots of 150
- 26. Customers that upgrade to Silver Rewards actually pay to join your club – they will never go anywhere else!
- 27. How do youget started?
- 28. Start up iseasy... • Buy 1000 Basic Rewards Cards @1.25 $1250 • Buy 150 Silver Upgrade Packs @$15 2250 • Initial Rewards Transaction Site Access 299 We include at no additional charge... $3799 • Onsite Installation & Training • Point of Sale Materials • Web & Social Media Graphic Kit • 1 – USB Card Reader • 25 Sample Gold Memberships for Sales Dept
- 29. After start up... $299 perswipes, for unlimited site access, month reports & emails + $5 per car sold exactly 4 months ago
- 30. Recap... Gold 5% Reward • Mailed to Car Buyers • Say Thank you, Increase 1st Visit Basic 2% • Handout for Service – everybody gets one • Gives reason to return Silver 5% • Sold in Service as upgrade from Basic • For customers that want to earn & save more • $10/$15 options include coupon book and $500 in reimbursement benefits.
- 31. Recap... One-Time Start Up$3799 • 1000 Basic, 150 Silver, Initial Site Access • Onsite Install, Point of Sale, USB reader, Web & Social Media Graphics Kit, 25 Gold Samples Monthly $299 plus $5 per car sold • Unlimited Site Access, reports, emails • Gold card mailed to car buyers from 4 mos ago