The document describes a rewards club program for car dealerships. It notes that rewards clubs are popular, with 92% of Americans belonging to one. The program discussed provides basic 2% rewards cards that can be handed out to all service customers. It also offers silver 5% membership upgrades that are sold for profit and include additional perks. Gold 5% memberships are automatically sent to all car buyers after 4 months. The program is presented as an affordable way to increase loyalty and encourage returning customers through rewards earned on service and redeemable discounts. Startup costs $3799 with ongoing monthly fees of $299 plus $5 per vehicle sold.

2. A Rewards Club just
makes sense for
any business.

3. • Almost every business today has one
• 92% of Americans are a member of a club
• Customers like to feel special – like to save $
• Like be rewarded for loyalty
• Loyal club members in any business visit more,
spend more & defect less
• Satisfied service customers are 43% more
likely to buy next car where they get service

4. We designed a
Rewards Club
especially for
car dealers.

5. • Simple, easy to manage & affordable
• It's your club – customizable, only good your
store
• Says thank you for buying to car buyers
• Increases important 1st time service visits
• Gives existing svc customers real reasons to
return
• Stays in touch with members with automatic
monthly email rewards statements so they
don't forget to visit your store

6. Here's how it works...

7. At service checkout
club members
earn a reward...

8. • Cashier or Advisor swipes rewards card
thru a USB card reader we provide (or
they can search by phone number or
name) on our secure online rewards
transaction site
• Enter the purchase amount and a % of
what they spent is automatically loaded
onto their rewards card – like a gift card
for their next visit

9. They have to come back...
• They earned a reward
• They have money on their card
• It's only good at your store
• No complicated points or levels to figure out
• It's easy...
• Just real dollars they can use to save money
on their next service visit

10. It's that simple...

11. • After each transaction, we automatically send an
email receipt showing the reward they earned
• Each month we send an email rewards
statement so they don't forget about the value
they have on their card – that's only good at
your store
• It's easy to capture hundreds of good email
addresses – they want to know how much they
have on their card – want email receipts and
rewards statements

12. When they return...
• They can redeem the reward value from their last visit
and use it as a discount on this visit
• The remaining balance they pay is then re-calculated to
add a new reward value that they can use when they
return again
• Constantly earning and redeeming rewards value
• Control & even eliminate arbitrary discounts
• Only giving a discount to customers that return

13. How do your customers
become club members?

14. We automatically make
every car buyer a member.
• Each month we mail every customer that
bought a car exactly 4 months ago, a
Gold Rewards Membership - just in time to
remind them about their important 1st
service and entice them to visit your store

15. Gold Memberships
include...
• Personalized Gold 5% Rewards Card
• Has customer's name printed on it
• Custom, jet packed information binder
• A service coupon and thank you letter
• Graphic design, printing & card encoding
• DMS Data extraction & purification
• Postage & delivery to post office

16. Gold Rewards
Memberships cost you just
$5 per car sold.

17. At no extra charge...
• Option to preload Gold Cards with instant
rewards value ($20 or whatever) to give car
buyers extra incentive to visit for 1st service

18. Gold is for car buyers.

19. What about your existing
service customers?

20. Our program also
includes
Basic handout rewards
cards and Silver
Membership Upgrades.

21. Basic Rewards Cards – 2%
• Service Advisors can hand out Basic 2% Cards
to every customer – to make them a member
• Customized with your store's logo & information
• Reward 2% of amount spent for next visit
• Basic rewards cards cost $1.25 each in lots of 1000
• Easy 1-step online enrollment
• Captures information & a good email address

22. Basic 2% Cards are
for everybody.

23. Silver 5% Rewards
Memberships are sold
right on your service
drive as an upgrade to
the basic rewards card.

24. Silver Memberships
include...
• Silver 5% Rewards Card
• Custom 20-page service coupon book
• $500 in Special Reimbursement Benefits
funded by us for 3 years
• Graphic design, printing & card encoding
• Custom jet-packed information binder
• Pre-priced at amount you choose

25. Silver Upgrade Memberships...
• More than double the reward on basic 2% card
• Customers have option to earn & save more
• Easy to switch customers with coupon book
• Customers can use coupons as soon as they join
• Usually sold to customers for $24.95
• Dealer cost is $15 each – you make a profit
• We suggest spiffing advisors $3 each for selling
• Silver Memberships are sold to dealer in lots of 150

26. Customers that upgrade
to Silver Rewards
actually pay to join your
club – they will never go
anywhere else!

27. How do you get started?

28. Start up is easy...
• Buy 1000 Basic Rewards Cards @1.25 $1250
• Buy 150 Silver Upgrade Packs @$15 2250
• Initial Rewards Transaction Site Access 299
We include at no additional charge...
$3799
• Onsite Installation & Training
• Point of Sale Materials
• Web & Social Media Graphic Kit
• 1 – USB Card Reader
• 25 Sample Gold Memberships for Sales Dept

29. After start up...
$299 perswipes, for unlimited site access,
month
reports & emails
+ $5 per car sold
exactly 4 months ago

30. Recap...
Gold 5% Reward
• Mailed to Car Buyers
• Say Thank you, Increase 1st Visit
Basic 2%
• Handout for Service – everybody gets one
• Gives reason to return
Silver 5%
• Sold in Service as upgrade from Basic
• For customers that want to earn & save more
• $10/$15 options include coupon book and $500
in reimbursement benefits.

31. Recap...
One-Time Start Up $3799
• 1000 Basic, 150 Silver, Initial Site Access
• Onsite Install, Point of Sale, USB reader, Web &
Social Media Graphics Kit, 25 Gold Samples
Monthly $299 plus $5 per car sold
• Unlimited Site Access, reports, emails
• Gold card mailed to car buyers from 4 mos ago