Sales Promotion
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This presentation covers 3 basic and most used tools for promotions on any product, of any item, of any good or a service in Pakistan and I put examples related to I.T industry as I'm a student of Computer Science. Thank you
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Sales Promotion
- 2. SALES PROMOTION ? •Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers or sales- force to stimulate the immediate sales.
- 3. •Building product awareness •Creating interest •To increase the sales volume in short term •Attract more customer •Encourage the customer for buying OBJECTIVE OF SALES PROMOTION
- 4. SALES PROMOTION TOOLS •Coupons / Gift Cards •Loyalty cards •Sample/ trail /Free services
- 5. COUPONS • COUPONS are certificates that gives buyers a saving when they purchase specified products or used any Service as well.
- 6. EXAMPLE OF COUPONS • Burger King
- 7. EXAMPLE OF COUPONS • Wi-tribe Coupons Special Offer for the Special Ones.
- 8. •Redeem Apple gift cards and codes EXAMPLE OF COUPONS
- 10. •Apple Gift Cards we can also send customize gift cards to love once up to $ 25-2000
- 11. LOYALTY CARDS •An identity card issued by company or retailer to its customers as part of a consumer incentive scheme.
- 12. EXAMPLES OF LOYALTY CARDS •Privilege loyalty cards (PPLC) •PSO rewards your loyalty by offering a smart way to save money on fuel products.
- 13. EXAMPLES OF LOYALTY CARDS •Singer plus Loyalty card •This program is valid for our hire purchase and cash customers only
- 14. SAMPLE/ TRAIL / FREE SERVICES •Samples are given to the consumer free of charge, giving them the opportunity to try the product before making a purchase.
- 15. EXAMPLE OF DEMO /TRAIL PROMOTIONS •Unblock torrent downloading.
- 17. EXAMPLE OF DEMO /TRAIL PROMOTIONS •Microsoft Launched their products in three to four Versions or Categories.
- 18. EXAMPLE OF DEMO /TRAIL PROMOTIONS
- 19. EXAMPLE OF DEMO /TRAIL PROMOTIONS •Android and IOS games and applications.
- 20. BENEFITS OF SALES PROMOTIONS? •To increase the competitive market shares. •To maintain the profits of the company. •To captured the common customer interest.
- 21. THANK YOU
Editor's Notes
- PSO rewards your loyalty by offering a smart way to save money on Fuel products. Through PSO privilege Loyalty card, you can earn the loyalty points with every purchase of fuel. These accumulated loyalty points can be redeemed to enjoy free fuel. PPLC Features and Benefits Loyalty point shall be awarded against the purchase of Premier – XL, Green Diesel, Hi-Octane, CNG and Lubricants Earn 50 bonus points on activation of new standalone PSO Privilege Loyalty CardProductSpend in RsPLPsMinimum SpendPetrol1001200Green XL Diesel2001200Lubricants1001100CNG1001100Hi Octane1001200 Earn 5 bonus points on special / gazetted holidays that includes: Kashmir Day - 5th February Pakistan Day - 23rd March Labor Day - 1st May Independence Day - 14th August Independence Day - 14th August Defence Day - 6th September Quaid-e-Azam Day - 25th December Customer's Date of Birth Free Quarterly log of the transactions