Overview of Prudential Real Estate's 'Customer for Life' program. If agents aren't staying in touch with their sphere of influence they are committing professional suicide. Presentation also deals with demystifying the foreclosure process in Pennsylvania.

2. Why get involved with this program? A REALTOR who doesn’t stay in touch with past customers is committing professional suicide.

3. GREAT News for Agents 89% of Buyers said they would use us again

4. The Ugly Truth Probably use us again 89% Actually use us again 14% Won’t use you again 75%

5. Touch Your Sphere of Influence Through . . .

6. Where is ‘Customer for Life’? Part of ‘Online Seller Advantage’ in PREA Center

7. Where is ‘Customer for Life’? One of the options in your ‘Online Seller Advantage’ dashboard

8. Adding a Customer is Simple Select the tab that reads ‘Add/Edit Customer’ Enter customer info (i.e. name, address, e-mail , estimated price of property ) Select an area to search How often should they receive a report? Do you want a copy of the report? *

9. “ But I don’t have their e-mail address.” Perfect opportunity to reconnect. “ John/Mary, I’d like to enroll you in my complimentary Client Appreciation Program. Part of that program is forwarding current market information to you on a monthly basis. What e-mail address can I send it to?” *

10. “ But I don’t know their property value.” Enter property address in RPR Search box *

11. “ But I don’t know their property value.” Obtain a REALTORS Valuation Model (RVM) estimate

12. Flexible Report Options NEW! Search by County & School District

13. Flexible Report Options Use the standard copy or customize what you say to the customer Check box to include a map with report Click to get more options

14. Flexible Report Options Check the boxes that apply for property type Don’t enter too many property details – keep it broad Click when done

15. Keep Track of Your Prospects Select ‘Customer for Life’ tab to review your prospects Click address to see the latest report sent to prospect Changing the report in the future is a snap

16. How are you preparing your clients in today’s market? Setting expectations with Buyer and Sellers is the key to getting to the settlement table in today’s world.

17. Demystifying the Foreclosure Process

18. Completed Foreclosures

19. Foreclosures in Process

20. Explaining Shadow Inventory

21. Months of Shadow Inventory

22. The Foreclosure Process in Pennsylvania HANDOUT

23. Absorption Rate Analysis Three Month Moving Average (Nov. 2011 – Jan. 2012) Cumberland & Dauphin Counties