This document outlines an agenda for a presentation on building an effective referral engine. The presentation will cover market trends in mortgage originations and home sales, the importance of realtor referrals, what borrowers and realtors look for in lenders, ways to improve the referral process through better communication and use of CRM software, and it will demo a CRM product called Pulse Mortgage CRM. The presentation aims to provide lenders with strategies for increasing referrals and strengthening relationships with realtors and borrowers.