Custard® is a new product suite driven by powerful and reliable products/engines that work seamlessly to efficiently manage data. The suite includes various products like CustomSeed®, DataFetch®, UltraMutate®, RealAnalytiq®, and SmartMatch® that can each work independently or together. The products provide intelligent data management, capture and purify data from multiple sources, allow high flexibility and customization, and integrate data through a single platform. Key benefits include reducing duplicates, tracking eligibility, removing fraudulent entries, and better utilizing funds.

2. Product overview
Custard® is a new-age intelligent product-suite driven by a set of powerful and
reliable products / engines that work seamlessly to bring about the most efficient
management of data. All the products / engines are open-source based and follow
a service oriented architecture. Each product / engine is a configurable item and
can work as an independent plug-in and can be used selectively depending on the
customer requirements. All these products / engines put together form a product-
suite.
Each letter of Custard® signifies the component products / engines of the
product-suite
CustomSeed®
DataFetch®
UltraMutate®
RealAnalytiq® SmartMatch®
AllTranslate® TrueDistil®

3. Features
• In-built intelligent algorithms for customer • Based on open standards
and beneficiary data management and data • Follows a Service oriented architecture
mining • Easily pluggable into any database or
• Extremely efficient engines for “capture- applications
convert-purify-manage” data
• High degree of product / engine
customizability and flexibility to suit any
organization or department
• Ability to seed customer or beneficiary data
with any identifier like UID number
– Organic seeding (customer or beneficiary-driven)
– Inorganic seeding (backend mapping with related
data from other data sources)
• Single-window platform for data integration
and management of multiple data sources
• Enormous benefits for government and
commercial organizations

4. Product Offering
End-user application layer
Configuration layer
DataFetch® AllTranslate® SmartMatch® TrueDistil® CustomSeed® RealAnalytiq® UltraMutate®
•Individual plug •Platform- •Intelligent •De-duplicate •Use any •Efficient data •One-stop
ins to capture agnostic algorithms data with high seeding mining tools updation of
data from output data working degree of parameter to and real time data changes
multiple format together to accuracy authenticate reporting across various
source compare and manage data sources
formats complex and data efficiently
unstructured
data

5. Benefits to customers – case study
De-duplication of data to the tune of 10% of the overall
Instantaneous tracking of eligibility status resulting in more than 5% removal
of ineligible candidates
Removing fraudulent (non-existent) candidates to the tune of 10%
Better utilization of funds to the tune of more than 25%

6. Reporting dashboards
Sample reports

7. Potential beneficiaries
Sector / Areas of impact
Functional area
Banking / • Customer data verification
Insurance • Fraud detection
• Trend and profile analytics for improved top line and bottom line
Government • Better funds utilization of funds
• Fraud detection to plug diversion of valuable funds
• Citizen and beneficiary delight through enhanced speed of service
delivery
• Better compliance of citizens to norms (through simplification of
procedures)
Retail • Increased footfalls
• Customer analytics for better placement and positioning of products
• Innovative customer engagement designs like preferred customer
registration through biometric authentication
• Easy product search online
Common • Data mining and business intelligence
functional areas • Data security through authorization protocols based on data seeding