This document is a curriculum vitae for Abubakar Anthony, a Nigerian citizen working as a Trade Marketing Consultant for MTN Nigeria Communications Ltd since 2013. It includes his personal details, educational qualifications including a BSc in Accounting from Ahmadu Bello University and marketing-related roles at various companies between 2008-2013. It also outlines his extensive responsibilities and experience in managing channel distribution, increasing sales and brand visibility, improving stock management, providing training support, and preparing reports in his current role at MTN.

1. CURRICULUM VITAE
OF
ABUBAKAR ANTHONY
Contact address:
No 469 off Airport Road
Kano
Phone No. 08036935593
E-mail: anthonyabu84@gmail.com
A. BIO-DATA:
DATE OF BIRTH 25TH
APRIL, 1983
SEX MALE
NATIONALITY NIGERIA
STATE OF ORIGIN KADUNA
LOCAL GOVT AREA KAURU
MARITAL STATUS MARRIED
B. INSTITUTIONS ATTENDED AND CERTIFICATE OBTAINED WITH DATE
 AHMADU BELLO UNIVERSITY, ZARIA.
B.sc ACCOUNTING (SECOND CLASS LOWER) 2005
 TROPICAL COMPUTER INSTITUTE, KANO
DIPLOMA IN DATA PROCESSING AND INFORMATION 2005.
 AMINU KANO COMMERCIAL COLLEGE, KANO.
SENIOR SCHOOL CERTIFICATE EXAMINATION 1998
 GWAGWARWA SPECIAL PRIMARY SCHOOL.
PRIMARY SCHOOL LEAVING CERTIFICATE 1993
C. WORKING EXPERIENCE:
NAME OF ORGANIZATION DATE POSITION.
Oceanic Bank International Plc 2008 – 2009 MARKETING OFFICER
Research and Marketing services ltd 2010-2011 MARKETING EXECUTIVE
FMCG DISTRIBUTION LTD FEB 2012-JAN 2013 SALES REPRESENTATIVE
(WEST AFRICAN TOBACCO COMPANY)

2. MTN Nigeria Communications Ltd FEB 2013- Date Trade Marketing
Consultant
JOB RESPONSIBILITIES:
MANAGE AND DEVELOP CHANNEL DISTRIBUTION RELATIONSHIP
•Increase Loyalty – Build Relationship and Support Trade partners and Sub dealers
•Build relationship between lower and upper levels (i.e. between Authorize distributors and sub dealers)
•Improve communication (To and Fro trade) – Call cycle time per territory(8-10 visit a day or as business
requires)
•Link subs, retailers etc to Trade Partners and help nurture the relationship
INCREASE SALES/ACTIVATIONS AND PRODUCT PENETRATION
•Identify, classify and support all players in channels of distribution – Database building. Weekly / monthly
update
•Ensure MTN product availability in channel is >95% at all times – Weekly product availability report of all
visited outlets during call cycles
•Ensure information from Distributor Account Executive on Trade Partners product distribution is
confirmed and relevant Sub Dealers followed up – Weekly / monthly report
•Resolve all issues/queries with regards to activations, products and promotions
•Direct all channel participants to MTN identified growth area within your territory
MANAGE BRAND VISIBILITY WITHIN TERRITORY
•Establish consistent channel standards – Branding as per channel recommendation.
•Increase brand awareness – Signage, POS distribution, visibility
•Target 65% visibility in the channel of distribution (Trade marketing team will measure)
•Target 65% space within each outlet (Trade marketing team will measure)
•Support all identified outlets with 100% merchandizing as appropriate and defined.
•100% POS Distribution to all channels of distribution within 14 days of release
•100% replacement of expired, damaged or obsolete materials within territory
•100% removal of obsolete materials and messages
IMPROVE STOCK MANAGEMENT IN CHANNEL
•Manage stock in channel and reports.
•Direct outlets with stock challenges to identified Trade Partners to ensure there is no stock out within your
territories
•Must obtain list of sim distribution by Trade Partners from Distributor Account Executives – Ongoing,
Report weekly
•All such sub dealers and dealer branches must be contacted and stock receipt / movement verified /
confirmed – Report weekly
•Obtain info on stocking from All visited outlets in territory (where from, when, price, where to & why still
pending >30days) – Record and report weekly / monthly.
•Advice Regional Sales Manager if there is need for focussed activity in territory to help move stock – As
appropriate
•Ensure areas in your territory without adequate TP or sub dealer presence is filled by encouraging TP or
sub dealers to move into area. To be driven by Regional Sales Manager.
TRAINING SUPPORT/ INCREASE PRODUCT KNOWLEDGE
•On the spot training/coaching of all visited outlets in territory- 100% of all visited outlets in call cycle
•Informal training in shops on products, services and promotions being run by marketing ,channel or region
PROMO/EVENT SUPPORT
•Generate sub-dealer specific promo spec

3. •Support/manage events and promos
•Post promo evaluation
PREPARE REPORTS
•Counter competition - Timely feedback
•Initial report to Field Service Engineers on state of network in territory
•Provide weekly / monthly sales activity report
•Generate market intelligence report
D. TRAINING AND EXPERIENCE:
• Oceanic Leadership Academy
(Officers Development Programme, February 2009)
• MTN Reach Academy
(MTN Academy Reach Training, May 2013)
• MTN Academy
(Corporate Induction Programme June 2013)
• MTN Strategic Partner Account Management Workshop, May 2014- Profilliant
Development Resources
• Digital World Through Innovation-Customer Passion Point Ltd ,July 2015)
E. MEMBERSHIP: Student member ICAN
F. LANGUAGES SPOKEN:
Fluent in English, Hausa, Yoruba.
G. REFEREES:
Danjuma Abdu Maidawa
Skye Bank Plc
Ibrahim Taiwo Road Branch
Kano
Tel: 08039641472
PAUL OKAKWU
ETISALAT NIGERIA
NO 10 AUDU BAKO WAY
KANO. Tel: 08183873381