Metode de promovare cu buget mic a evenimentelor mari, de la conferinte B2B la workshop-uri si intalniri de nisa. Prezentarea de la Lumea SEO PPC - 27 februarie 2014.
Roxana Ivan - Buget mic pentru evenimente mari (Impact Hub Bucharest, 2014.02...Lumea SEO PPC
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 27 februarie 2014, de la ora 19:00, în Impact Hub Bucharest, la cea de-a doua ediție Lumea SEO PPC din acest an. An discutat despre modalitățile de promovare online, dar totodata și despre strategiile de SEO și PPC aplicate în domeniul organizării de evenimente și de conferințe de tip business-to-busines, alături de speakerii: Cristian Manafu - Managing Partner la Evensys, Dragoș Smeu - Senior PPC Specialist at WebDigital.Ro și Roxana Ivan - Marketing & Communications Assistant 2Parale. Moderator: Valentin Radu.
Detalii:
http://lumeaseoppc.ro/follow-up-90/
Afla cum sa te promovezi gratuit pe Google, daca esti ONG. Prezentarea sustinuta de Cristian Ignat, Chief Canopyst la Canopy.ro, in cadrul Scolii Digitale pentru ONG-uri. Invata mai mult pe www.ongonline.techsoup.ro
In 2010, the OECD presented the Environmental performance review of Ireland. This review included 38 recommendations intended to contribute to further environmental progress in Ireland, to address issues such as water, air, biodiversity and international environmental co-operation.
Five years later, in March 2014, Ireland presented a mid-term review to the OECD Working party on Environmental performance. This mid-term review, a voluntary contribution, provides a timely opportunity to take stock of the progress made and the remaining challenges. Ireland's actions have included :
the reform of the waste sector,
the reform of the water sector,
the planned introduction of domestic water charge,
the introduction of a carbon tax,
substantial reform of the local government system.
Session 2 - Presentation by Dermott Crombie on behalf of Paul CamutiOECD Environment
Emerging technologies present opportunities and challenges for green growth. Global trends like urbanization will increase demand for sustainable housing, food, and infrastructure, as 75% of infrastructure and 85% of buildings in India by 2050 have yet to be built. Innovating new technologies faces tensions between control and creativity, and managing innovation portfolios through multiple "gates" can balance focus and exploration. The private sector also faces dilemmas in innovating early versus waiting years for regulatory certainty. In response, Ingersoll Rand is committed to reducing greenhouse gas emissions from its products by 50% by 2020 through $500 million in research, and reducing emissions from its operations by 35% by 2020.
This document discusses options for providing flexibility in the 2015 climate change agreement before and after it is adopted in 2015. It outlines possible consultation processes before 2015 to enhance understanding of countries' contributions and identify opportunities to raise ambition. It also discusses establishing processes after 2015 for revisiting and adjusting mitigation contributions, including periodic, triggered, and ad hoc approaches. The focus would be on upward adjustments to strengthen contributions over time in light of the goal to limit global warming. Open questions are raised about balancing flexibility, predictability and environmental ambition in the agreement.
Roxana Ivan - Buget mic pentru evenimente mari (Impact Hub Bucharest, 2014.02...Lumea SEO PPC
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 27 februarie 2014, de la ora 19:00, în Impact Hub Bucharest, la cea de-a doua ediție Lumea SEO PPC din acest an. An discutat despre modalitățile de promovare online, dar totodata și despre strategiile de SEO și PPC aplicate în domeniul organizării de evenimente și de conferințe de tip business-to-busines, alături de speakerii: Cristian Manafu - Managing Partner la Evensys, Dragoș Smeu - Senior PPC Specialist at WebDigital.Ro și Roxana Ivan - Marketing & Communications Assistant 2Parale. Moderator: Valentin Radu.
Detalii:
http://lumeaseoppc.ro/follow-up-90/
Afla cum sa te promovezi gratuit pe Google, daca esti ONG. Prezentarea sustinuta de Cristian Ignat, Chief Canopyst la Canopy.ro, in cadrul Scolii Digitale pentru ONG-uri. Invata mai mult pe www.ongonline.techsoup.ro
In 2010, the OECD presented the Environmental performance review of Ireland. This review included 38 recommendations intended to contribute to further environmental progress in Ireland, to address issues such as water, air, biodiversity and international environmental co-operation.
Five years later, in March 2014, Ireland presented a mid-term review to the OECD Working party on Environmental performance. This mid-term review, a voluntary contribution, provides a timely opportunity to take stock of the progress made and the remaining challenges. Ireland's actions have included :
the reform of the waste sector,
the reform of the water sector,
the planned introduction of domestic water charge,
the introduction of a carbon tax,
substantial reform of the local government system.
Session 2 - Presentation by Dermott Crombie on behalf of Paul CamutiOECD Environment
Emerging technologies present opportunities and challenges for green growth. Global trends like urbanization will increase demand for sustainable housing, food, and infrastructure, as 75% of infrastructure and 85% of buildings in India by 2050 have yet to be built. Innovating new technologies faces tensions between control and creativity, and managing innovation portfolios through multiple "gates" can balance focus and exploration. The private sector also faces dilemmas in innovating early versus waiting years for regulatory certainty. In response, Ingersoll Rand is committed to reducing greenhouse gas emissions from its products by 50% by 2020 through $500 million in research, and reducing emissions from its operations by 35% by 2020.
This document discusses options for providing flexibility in the 2015 climate change agreement before and after it is adopted in 2015. It outlines possible consultation processes before 2015 to enhance understanding of countries' contributions and identify opportunities to raise ambition. It also discusses establishing processes after 2015 for revisiting and adjusting mitigation contributions, including periodic, triggered, and ad hoc approaches. The focus would be on upward adjustments to strengthen contributions over time in light of the goal to limit global warming. Open questions are raised about balancing flexibility, predictability and environmental ambition in the agreement.
The European Commission has taken several actions to promote resource efficiency and a circular economy among SMEs in the EU. This includes establishing centers to build capacity for SMEs in resource efficiency, providing funding support through Horizon 2020, LIFE, and other programs, and developing standards and guidelines. The Commission's Circular Economy Package aims to close product lifecycles and bring environmental and economic benefits through greater recycling and reuse.
Financing climate actions using international and domestic sources OECD Environment
The document discusses climate change policy and financing in Moldova. It summarizes Moldova's targets to reduce greenhouse gas emissions 64-67% unconditionally and up to 78% conditionally below 1990 levels by 2030 as outlined in its INDC. It also outlines Moldova's national climate adaptation strategy and LEDS currently being developed. Recent climate projects financed through international sources and national funds are mentioned. National funds supporting climate, energy efficiency and renewable energy include the Energy Efficiency Fund and National Ecological Fund. Discussions are also underway regarding support from the Green Climate Fund.
Transparency of action and support under the Paris Agreement and MRV experien...OECD Environment
The document discusses transparency and monitoring, reporting and verification (MRV) experiences under the Paris Agreement. It outlines the existing MRV system for climate actions and support under the UNFCCC and Kyoto Protocol, including requirements for Annex I and non-Annex I parties to submit national communications, greenhouse gas inventories, and biennial reports on mitigation actions and support received. It notes this existing infrastructure can help provide the basis for transparency arrangements under Article 13 of the Paris Agreement.
2015 05-20 - oecd green investment financing forum session 9 institutional in...OECD Environment
PensionDanmark invests directly in alternative assets like infrastructure and real estate instead of through funds for better control over returns, time horizons, and exits. Direct investing requires significant internal expertise to properly assess risks and not invest in things not understood. PensionDanmark will invest 10% of its assets in energy infrastructure assets and now owns 2000MW of green power capacity. Examples of direct infrastructure investments include onshore wind farms in the US and Texas, an offshore wind farm in Denmark, a gas transmission network in the Netherlands, and biomass power plants in the UK through an 85/15 joint venture with Burmeister & Wain Scandinavian Contractor.
2016 GGSD Forum - Parellel Session A: Presentation by Ms. Julie Rozenberg, Ec...OECD Environment
Urban infrastructure investments require decision making under uncertainty given their long lifetimes and unpredictable future changes. Traditional planning that relies on predictions of a single future can lead to overconfidence and poor decisions. A better approach, called "decision making under uncertainty", develops strategies that are robust to different potential futures through identifying vulnerabilities and no-regret investments. This approach was applied for urban water supply in Lima, Peru by phasing investments based on observed changes in climate and demand over time. Stakeholder involvement is also important for balancing competing priorities under uncertain conditions.
ENV GLOBAL FORUM OCT 2016 - Session 4 - Shi-Ji GAOOECD Environment
This document summarizes Gao Shi-Ji's presentation on China's environmental and industrial policies at the OECD Global Forum on Environment in Paris in October 2016. The presentation covered:
1) China's approach to environmental governance which focuses on establishing strict regulatory and accountability systems as well as complementary policies.
2) Examples of China's environmental policies which include both command-and-control and market-based instruments.
3) China's traditional and green industrial policies which aim to support both declining and emerging industries as well as incentivize greening of traditional industries and development of new green industries.
4) Two case studies on how China's regulation plus subsidies reduced SO2 emissions from power plants and how
CCXG Global Forum - March 2015- Breakout B and C - Long term signalsOECD Environment
The document discusses pre-2020 mitigation actions and long-term signals for mitigation from the Climate Change Expert Group. It notes the need to strengthen implementation processes and fill policy gaps to close ambition gaps. High-level events are important for increasing implementation of climate action. A long-term climate goal is critical to signal private sector investment, but also requires concrete shorter-term actions and national pathways to drive progress toward transformation.
This document is a job posting for a front-end developer position in Vienna, Austria or remotely working with a Lithuanian team. The 6-month contract role involves working on FinTech/banking projects for a well-known IT solutions group across Europe. Requirements include skills in Javascript, HTML5, CSS3, AngularJS, Backbone.js and being a team player able to solve problems independently. The salary range offered is 3000-4500 Euros net per month along with relocation assistance and benefits.
The document discusses emerging technologies and firm dynamics in relation to green growth. It covers three main topics: 1) discretionary public support for technologies, noting that support is needed but current portfolios may not be optimal, 2) the role of firm dynamics in driving green innovation as young firms are important, and 3) public policy considerations including pricing carbon, ramping up R&D, and evaluating support mechanisms. The document concludes that acting now through international cooperation, mission-driven initiatives, and designing policies that support new entrants will be important for promoting green growth.
This document summarizes a pocket guide for resource efficient practices in the concrete industry in Ukraine. It provides statistics on concrete production in Ukraine, which has grown from 14.5 million tons in 2011 to 25.7 million tons in 2015. Approximately 4000 concrete companies operate in Ukraine. The guide discusses why energy efficiency, effective materials use, and water saving are important for the concrete industry. It also outlines advantages of the pocket guide in promoting these resource efficient practices and ways to disseminate the guide, such as through industry events and business associations.
SESSION 1: Rob Dellink, OECD_ Land Water Energy Nexus - CIRCLE workshop Oct....OECD Environment
The document discusses linking different economic and environmental models to analyze the land-water-energy nexus and its consequences for economic growth. It proposes:
1) Soft-linking models by using the output of one model as input for another and harmonizing scenario storylines.
2) A staged modelling approach using ENV-Growth for macroeconomics, ENV-Linkages for sectoral projections and emissions, and IMAGE for biophysical impacts.
3) Feedback loops, with ENV-Linkages incorporating impacts on economic activity from IMAGE's analysis of changes in crop productivity, prices, and trade patterns.
This document discusses IBM's focus on innovation to drive green growth. It notes that IBM files over 7,000 patents per year, spends $6 billion annually on R&D, and has acquired over 150 companies since 2000 focused on software and services. It then outlines how cognitive systems using machine learning, natural language processing, and other techniques can help leverage the growing amounts of unstructured data. Specific examples are given around using real-time and predictive data from IoT sensors to optimize waste management, freight delivery routes, and water utilities maintenance. The document advocates taking a cross-disciplinary approach and using emerging technologies to anticipate issues and deliver green solutions in partnership with other organizations.
Dellink (oecd) circle ccxg global forum march2014OECD Environment
1) The document outlines objectives to quantify environmental impacts on economic growth and assess policy responses through modeling various factors like climate change, air pollution, water resources, and biodiversity.
2) Preliminary modeling results project global GDP will be 3-4% lower by 2060 due to climate change impacts, with significant effects on agriculture, ecosystems, and coastal infrastructure.
3) Additional analysis is needed to better represent uncertainties and impacts beyond 2060, when effects of current environmental changes are locked in and risks of severe economic damages increase.
The document summarizes the CAWECOOP project which aims to promote dialogue around water and environmental issues in Central Asia through four main objectives: 1) Building national and regional networks on water issues; 2) Promoting tools for better regional water management; 3) Supporting experience sharing on water, land use and energy; 4) Providing capacity building for specialists. The 18 month, EUR 1.3 million project funded by the EU involves the 5 Central Asian states. It is expected to strengthen cooperation platforms on water issues and increase the availability of technologies, tools and skills for practitioners and policymakers while sharing best practices and improving stakeholder capacities.
This document discusses investment trends in the global energy sector and the changes needed to meet climate targets. It finds that while renewables investment has increased, fossil fuels still dominate. Transitioning to a 2 degree Celsius pathway would require tripling low-carbon power investment to $730 billion annually by 2035, mostly in renewables. It also notes that reducing the cost of capital for renewables could lower required subsidies by 40%. Overall investment needs are similar, but policies are needed to redirect capital flows towards low-carbon technologies and meet climate goals.
Childcare in Turkey has a long history and is gradually becoming more accessible. There are various types like preschool, nannies, and kindergarten. The philosophy focuses on holistic development across physical, mental, sensory, habits, and language domains. Training for early childhood educators includes a 4-year university program with practical experience. The role of ECEs is to provide a safe learning environment, observe children, communicate with parents, and more. However, childcare availability remains limited especially in remote areas, and expanding access across Turkey is an ongoing goal.
Zece etaje de strategie pentru campaniile PPC in imobiliareDragos Smeu
10 etaje, 10 vecini, 10 directii pentru campaniile tale PPC pentru sectorul imobiliar
Mai multe detalii despre campanii si strategii PPC gasesti pe blogul meu: http://smeu.ro/
Dragos Smeu - Zece etaje de strategie pentru campaniile PPC in imobiliare (20...Lumea SEO PPC
Dragoș Smeu a susținut o prezentare pe tema "Zece etaje de strategie pentru campaniile PPC în imobiliare", în data de 24 iulie 2013, la The HUB Bucharest.
Detalii pe: http://lumeaseoppc.ro/follow-up-77/
The European Commission has taken several actions to promote resource efficiency and a circular economy among SMEs in the EU. This includes establishing centers to build capacity for SMEs in resource efficiency, providing funding support through Horizon 2020, LIFE, and other programs, and developing standards and guidelines. The Commission's Circular Economy Package aims to close product lifecycles and bring environmental and economic benefits through greater recycling and reuse.
Financing climate actions using international and domestic sources OECD Environment
The document discusses climate change policy and financing in Moldova. It summarizes Moldova's targets to reduce greenhouse gas emissions 64-67% unconditionally and up to 78% conditionally below 1990 levels by 2030 as outlined in its INDC. It also outlines Moldova's national climate adaptation strategy and LEDS currently being developed. Recent climate projects financed through international sources and national funds are mentioned. National funds supporting climate, energy efficiency and renewable energy include the Energy Efficiency Fund and National Ecological Fund. Discussions are also underway regarding support from the Green Climate Fund.
Transparency of action and support under the Paris Agreement and MRV experien...OECD Environment
The document discusses transparency and monitoring, reporting and verification (MRV) experiences under the Paris Agreement. It outlines the existing MRV system for climate actions and support under the UNFCCC and Kyoto Protocol, including requirements for Annex I and non-Annex I parties to submit national communications, greenhouse gas inventories, and biennial reports on mitigation actions and support received. It notes this existing infrastructure can help provide the basis for transparency arrangements under Article 13 of the Paris Agreement.
2015 05-20 - oecd green investment financing forum session 9 institutional in...OECD Environment
PensionDanmark invests directly in alternative assets like infrastructure and real estate instead of through funds for better control over returns, time horizons, and exits. Direct investing requires significant internal expertise to properly assess risks and not invest in things not understood. PensionDanmark will invest 10% of its assets in energy infrastructure assets and now owns 2000MW of green power capacity. Examples of direct infrastructure investments include onshore wind farms in the US and Texas, an offshore wind farm in Denmark, a gas transmission network in the Netherlands, and biomass power plants in the UK through an 85/15 joint venture with Burmeister & Wain Scandinavian Contractor.
2016 GGSD Forum - Parellel Session A: Presentation by Ms. Julie Rozenberg, Ec...OECD Environment
Urban infrastructure investments require decision making under uncertainty given their long lifetimes and unpredictable future changes. Traditional planning that relies on predictions of a single future can lead to overconfidence and poor decisions. A better approach, called "decision making under uncertainty", develops strategies that are robust to different potential futures through identifying vulnerabilities and no-regret investments. This approach was applied for urban water supply in Lima, Peru by phasing investments based on observed changes in climate and demand over time. Stakeholder involvement is also important for balancing competing priorities under uncertain conditions.
ENV GLOBAL FORUM OCT 2016 - Session 4 - Shi-Ji GAOOECD Environment
This document summarizes Gao Shi-Ji's presentation on China's environmental and industrial policies at the OECD Global Forum on Environment in Paris in October 2016. The presentation covered:
1) China's approach to environmental governance which focuses on establishing strict regulatory and accountability systems as well as complementary policies.
2) Examples of China's environmental policies which include both command-and-control and market-based instruments.
3) China's traditional and green industrial policies which aim to support both declining and emerging industries as well as incentivize greening of traditional industries and development of new green industries.
4) Two case studies on how China's regulation plus subsidies reduced SO2 emissions from power plants and how
CCXG Global Forum - March 2015- Breakout B and C - Long term signalsOECD Environment
The document discusses pre-2020 mitigation actions and long-term signals for mitigation from the Climate Change Expert Group. It notes the need to strengthen implementation processes and fill policy gaps to close ambition gaps. High-level events are important for increasing implementation of climate action. A long-term climate goal is critical to signal private sector investment, but also requires concrete shorter-term actions and national pathways to drive progress toward transformation.
This document is a job posting for a front-end developer position in Vienna, Austria or remotely working with a Lithuanian team. The 6-month contract role involves working on FinTech/banking projects for a well-known IT solutions group across Europe. Requirements include skills in Javascript, HTML5, CSS3, AngularJS, Backbone.js and being a team player able to solve problems independently. The salary range offered is 3000-4500 Euros net per month along with relocation assistance and benefits.
The document discusses emerging technologies and firm dynamics in relation to green growth. It covers three main topics: 1) discretionary public support for technologies, noting that support is needed but current portfolios may not be optimal, 2) the role of firm dynamics in driving green innovation as young firms are important, and 3) public policy considerations including pricing carbon, ramping up R&D, and evaluating support mechanisms. The document concludes that acting now through international cooperation, mission-driven initiatives, and designing policies that support new entrants will be important for promoting green growth.
This document summarizes a pocket guide for resource efficient practices in the concrete industry in Ukraine. It provides statistics on concrete production in Ukraine, which has grown from 14.5 million tons in 2011 to 25.7 million tons in 2015. Approximately 4000 concrete companies operate in Ukraine. The guide discusses why energy efficiency, effective materials use, and water saving are important for the concrete industry. It also outlines advantages of the pocket guide in promoting these resource efficient practices and ways to disseminate the guide, such as through industry events and business associations.
SESSION 1: Rob Dellink, OECD_ Land Water Energy Nexus - CIRCLE workshop Oct....OECD Environment
The document discusses linking different economic and environmental models to analyze the land-water-energy nexus and its consequences for economic growth. It proposes:
1) Soft-linking models by using the output of one model as input for another and harmonizing scenario storylines.
2) A staged modelling approach using ENV-Growth for macroeconomics, ENV-Linkages for sectoral projections and emissions, and IMAGE for biophysical impacts.
3) Feedback loops, with ENV-Linkages incorporating impacts on economic activity from IMAGE's analysis of changes in crop productivity, prices, and trade patterns.
This document discusses IBM's focus on innovation to drive green growth. It notes that IBM files over 7,000 patents per year, spends $6 billion annually on R&D, and has acquired over 150 companies since 2000 focused on software and services. It then outlines how cognitive systems using machine learning, natural language processing, and other techniques can help leverage the growing amounts of unstructured data. Specific examples are given around using real-time and predictive data from IoT sensors to optimize waste management, freight delivery routes, and water utilities maintenance. The document advocates taking a cross-disciplinary approach and using emerging technologies to anticipate issues and deliver green solutions in partnership with other organizations.
Dellink (oecd) circle ccxg global forum march2014OECD Environment
1) The document outlines objectives to quantify environmental impacts on economic growth and assess policy responses through modeling various factors like climate change, air pollution, water resources, and biodiversity.
2) Preliminary modeling results project global GDP will be 3-4% lower by 2060 due to climate change impacts, with significant effects on agriculture, ecosystems, and coastal infrastructure.
3) Additional analysis is needed to better represent uncertainties and impacts beyond 2060, when effects of current environmental changes are locked in and risks of severe economic damages increase.
The document summarizes the CAWECOOP project which aims to promote dialogue around water and environmental issues in Central Asia through four main objectives: 1) Building national and regional networks on water issues; 2) Promoting tools for better regional water management; 3) Supporting experience sharing on water, land use and energy; 4) Providing capacity building for specialists. The 18 month, EUR 1.3 million project funded by the EU involves the 5 Central Asian states. It is expected to strengthen cooperation platforms on water issues and increase the availability of technologies, tools and skills for practitioners and policymakers while sharing best practices and improving stakeholder capacities.
This document discusses investment trends in the global energy sector and the changes needed to meet climate targets. It finds that while renewables investment has increased, fossil fuels still dominate. Transitioning to a 2 degree Celsius pathway would require tripling low-carbon power investment to $730 billion annually by 2035, mostly in renewables. It also notes that reducing the cost of capital for renewables could lower required subsidies by 40%. Overall investment needs are similar, but policies are needed to redirect capital flows towards low-carbon technologies and meet climate goals.
Childcare in Turkey has a long history and is gradually becoming more accessible. There are various types like preschool, nannies, and kindergarten. The philosophy focuses on holistic development across physical, mental, sensory, habits, and language domains. Training for early childhood educators includes a 4-year university program with practical experience. The role of ECEs is to provide a safe learning environment, observe children, communicate with parents, and more. However, childcare availability remains limited especially in remote areas, and expanding access across Turkey is an ongoing goal.
Zece etaje de strategie pentru campaniile PPC in imobiliareDragos Smeu
10 etaje, 10 vecini, 10 directii pentru campaniile tale PPC pentru sectorul imobiliar
Mai multe detalii despre campanii si strategii PPC gasesti pe blogul meu: http://smeu.ro/
Dragos Smeu - Zece etaje de strategie pentru campaniile PPC in imobiliare (20...Lumea SEO PPC
Dragoș Smeu a susținut o prezentare pe tema "Zece etaje de strategie pentru campaniile PPC în imobiliare", în data de 24 iulie 2013, la The HUB Bucharest.
Detalii pe: http://lumeaseoppc.ro/follow-up-77/
Planul de maketing ca instrument de businessElena Badea
Aceasta este prezentarea susținută de Elena Badea, Managing Director al companiei de consultanță Valoria la workshopul cu aceeași temă de la Amcham din 10 decembrie 2019.
Prezentare sustinuta in cadrul workshopului "Social Media pentru Afaceri" la Facultatea de Stiinte Economice a Universitatii Titu Maiorescu sustinut de Andreea Moisa, Managing Director la Beans United.
Intre amant și soț: cum optimizezi prezența brandului în rețelele socialeCiprian Gavriliu
Prezentare despre prezenta brandurilor in Social Media susţinută pe 3 Iunie 2011 la Marketing 24/7 Sibiu.
Februarie 2011 în cadrul workshop-urilor de la Digital Marketing Forum.
Suntem o microagentie de comunicare si marketing strategic dedicata start-up-urilor, companiilor mici, medii si persoanelor fizice care au nevoie de sprijin pentru desfasurarea activitatilor de comunicare si marketing pe piata autohona.
Contribuim la dezvoltarea proiectelor cu pasiune si onestitate si ne conformam tendintelor actuale. Pe durata desfasurarii contractelor oferim transparenta si profesionalism in relatia cu partenerii si clientii nostri.
7. De ce vin oamenii la un eveniment?
Ce obiective ai?
•
Profit
•
Clienti noi
•
Branding
•
Recunoastere pentru companie
•
Sa cresti si sa cunosti comunitatea
•
Sa educi
•
Sa atragi donatii.
9. Focus pe publicul tinta
•Fa o lista cu toate categoriile de
public vizate
• Identifica platformele si canalele pe
care le foloseste.
• Studiaza - i comportamentul
• Analizeaza resursele disponibile.
• Selecteaza canalele in functie de
public si resurse.
• Apeleaza la relatii&influenceri
• Adapteaza comunicarea
• Castiga increderea.
• INTOTDEAUNA oamenii sunt cei
care conteaza.
11. Pas cu pas
1.
-
Site&blog (WordPress e o optiune)
hub in jurul caruia dezvolti continut ,
-
lanseaza-l din timp,
-
adauga continut (sa afle si Google, SEO),
-
informatii utile, educare, how-to, interviuri&recomandari specialisti, funny
info, raspunsuri la intrebarile cititorilor .
2.
Creeaza si dezvolta Reteaua WOW: cunoscuti, parteneri, clienti, comunitate
actuala.
3.
Dezvolta o comunitate in jurul brandului : pagini
Facebook, Twitter, Pinterest, YouTube, hashtag, cititori blog.
4.
Lista e-mail marketing, atrage-i sa se inscrie, creeaza continut .
5.
Implica influenceri: bloggeri, specialisti, sponsori, speakeri.
12. Pas cu pas
6.
Comunitati relevante: grupuri Facebook, Linkedin, forumuri,
asociatii profesionale/pasionati, asociatii regionale.
7.
Adauga continut si stimuleaza crearea lui de catre comunitate.
8.
Participa la intalniri din domenii conexe.
9.
Atrage parteneri regionali, locali, domenii conexe.
10.
Mass-media: comunicate de presa, interviuri speakeri, tendinte .
11.
Smart PPC: targetat pe varste, interese, B2B vs. B2C, localitate .
12.
Smart e-mail marketing.
17. Social Media
• Facebook page
• Concurs invitatii eveniment
(juriu specialisti, cele mai
relevante intrebari adresate
speakerilor)
• Facebook Ads
• Pagini comunitati
marketing&comert online
• Twitter.com/2parale
• #ecomTIM – Twitter Wall
• Linkedin 2Parale
18. Articole presa
• Comunicate de presa: lansare,
speakeri noi, teme de discutie,
partener principal, Adrian Orza,
viceprimarul Timisoarei, follow-up
• Preluari interviuri cu Marius
Ghenea si Dan Bulucea, in presa
locala
• Focus pe presa locala
• TVR Timisoara
19. Speakeri&specialisti
• Aparitii bloguri speakeri: Marius
Ghenea, Cristian Ignat, Liviu Taloi,
Dorin Boerescu, Cristian Manafu,
Andrei Radu etc.
• Aparitii bloguri specialisti din
comertul online, marketing online.
• Badge Speaker la ecomTIM
• Badge Particip la ecomTIM