1.  Name : Gohil Hetalba I.
 Roll no : 08
 M.A. -1st Sem -2
 Paper no : 08
 Topic : Five types of Cultural Studies
 Submitted to : Dr. Dilip Barad
 Dept. Of English
 M.K. Bhavnagar University
 year – 2012 – 2013

2. New Historicism
British Cultural Materialism
Cultural studies Type
Cultural studies Type
American Multiculturalism Postcolonial Studie
Postmodernism and popular culture

3. British Cultural Materialism
“ There are no masses , there are only ways of
seeing (other) people as masses .”
- Williams
 Britain had two trajectories for culture
 First leads to ~> past ~> culture act as
preserver
 Second leads to ~> future differentiates
Labour class

4. Conti…..
 Some cultural materialists are
 Inspired : Walter Benjamin
 : Leni Riefenstaht( Triumph
movie of the Wil)
: Lukacs (Reflection Theory )
 Cultural materialists also turned to :
 Insights : Humanistic
: Spiritual

5. New Historicism
Generic
Surprising borrow
Seek Historical
New Historicists coincidences Cultural lines
Metaphor ceremony
Popular culture

6. Conti……
 Stephen Greenblatt coined the word
New Criticism . ‘ New Historicism ’
explains the word ‘ Laputa ’ from
Gulliver’s Travels.
means
Laputa The Whore

7. American Multiculturalism
 American Multiculturalism includes
African
American American Indian
writers Literature
Latina/ writers
( Mexican American Asian American
Writers) Writers

8. Irony
Bicultural Parody
identity
Subject
Bitter Comedy
Naturalistic focus on
survival
Tragedy

9. Postmodernism and Popular Culture
Fragmentation
Ambiguity
Post modernism
Ambiguity
De humanization
• egs : 1. The Wasteland – T.S. Eliot
• 2. Ulysses - James Joyce

10. Textual analysis
Production analysis
Popular Culture
Popular Culture
Audience analysis
Historical analysis

11. Reshaped
ethnicity race
sexuality
gender
Popular culture
class
region
age

12. Postcolonial Studies
Rudyard Kipling Jean Rhys
Post Colonial Theorists
E.M. Foster
Jamaica Kincaid

13.  Homi K Bhabha analysed postcolonial
theory
nationality
 Homi Bhabha ethnicity
politics
He critiques dichotomies
between
Periphery
Centre