Cultural Marketing Opportunities
•
0 likes•394 views
At MIKADO we are convinced that cultural integration is the way forward in today’s global economy. Here is a quick infographic demonstrating the opportunity and highlighting the importance of including ethnic segments in your organizations marketing efforts
Report
Share
Report
Share
Download to read offline
Recommended
Global Retail Development Index 2015 - ATKearney
1. The document discusses global retail expansion trends based on the 2015 Global Retail Development Index.
2. China ranks as the top country for retail investment for the first time since 2010, as its retail market is expected to grow significantly over the coming years.
3. Asia overall saw improved rankings as regional integration progresses and e-commerce grows rapidly, although China is adjusting to slower economic growth by optimizing store networks.
Marketing plan power point presentation
ZamZam Refreshment is developing a marketing plan to introduce its soft drink beverages in Pakistan. The plan includes a company profile, situational analysis, target markets, distribution strategy, and financials. Key points include targeting young people, families, and businesses initially in large urban areas. The marketing budget allocates funds to research, advertisements, and promotional activities to create awareness of ZamZam's unique cola taste.
Geoscape 2016 Hispanic Business Report
Hispanic-owned businesses represent a strategic growth opportunity within the U.S. economy. This is why Geoscape produces this annual report.
2010 census marketing by rgomezjr
The document discusses how the upcoming 2010 US Census data will reveal significant growth of the Hispanic population in the US. It notes that Hispanics contributed 52% of overall US population growth between 2000-2010. The census will show that marketing to Hispanics can no longer be considered a separate strategy and must now be integrated into all marketing plans. It provides some key facts about the Hispanic population size, growth rates in major markets, and purchasing power. The document emphasizes that the census data will have major implications for business and require companies to reconsider how they approach the Hispanic consumer segment.
Case Study_ Comestics in Nigeria-Marketing Segments.doc
Marketing segments in Nigeria must be specifically defined given cultural sensitivities around certain products. The document recommends targeting Christian women above the poverty line, representing an initial market of over 25 million people. It suggests cosmetics could appeal to this group by promoting femininity and a higher lifestyle, while also masking skin issues from conditions like HIV/AIDS that disproportionately impact women in Nigeria. Targeting female agricultural workers may be optimal as cosmetics could help with sun and work related skin issues.
The Hispanic American Market Report 2019
Numbering over 64 million in 2019, Hispanics represent 19.5% of the U.S. population and are the second fastest-growing population segment since 2000.
FMCG in Africa
The document provides an overview of the fast-moving consumer goods (FMCG) sector in Africa. It discusses key drivers of FMCG performance including population growth trends, urbanization rates, and income levels on the continent. Specific FMCG categories like food, beverages, and personal care products are examined. The largest FMCG markets in Africa like Nigeria, Kenya, and Ghana are also highlighted. The FMCG sector is poised for significant expansion in Africa as poverty declines and consumer spending patterns evolve to include more discretionary items.
Cultural Marketing
These are the slides from the PowerPoint given in Intro to Mass Media dealing with cultural advertising.
Recommended
Global Retail Development Index 2015 - ATKearney
1. The document discusses global retail expansion trends based on the 2015 Global Retail Development Index.
2. China ranks as the top country for retail investment for the first time since 2010, as its retail market is expected to grow significantly over the coming years.
3. Asia overall saw improved rankings as regional integration progresses and e-commerce grows rapidly, although China is adjusting to slower economic growth by optimizing store networks.
Marketing plan power point presentation
ZamZam Refreshment is developing a marketing plan to introduce its soft drink beverages in Pakistan. The plan includes a company profile, situational analysis, target markets, distribution strategy, and financials. Key points include targeting young people, families, and businesses initially in large urban areas. The marketing budget allocates funds to research, advertisements, and promotional activities to create awareness of ZamZam's unique cola taste.
Geoscape 2016 Hispanic Business Report
Hispanic-owned businesses represent a strategic growth opportunity within the U.S. economy. This is why Geoscape produces this annual report.
2010 census marketing by rgomezjr
The document discusses how the upcoming 2010 US Census data will reveal significant growth of the Hispanic population in the US. It notes that Hispanics contributed 52% of overall US population growth between 2000-2010. The census will show that marketing to Hispanics can no longer be considered a separate strategy and must now be integrated into all marketing plans. It provides some key facts about the Hispanic population size, growth rates in major markets, and purchasing power. The document emphasizes that the census data will have major implications for business and require companies to reconsider how they approach the Hispanic consumer segment.
Case Study_ Comestics in Nigeria-Marketing Segments.doc
Marketing segments in Nigeria must be specifically defined given cultural sensitivities around certain products. The document recommends targeting Christian women above the poverty line, representing an initial market of over 25 million people. It suggests cosmetics could appeal to this group by promoting femininity and a higher lifestyle, while also masking skin issues from conditions like HIV/AIDS that disproportionately impact women in Nigeria. Targeting female agricultural workers may be optimal as cosmetics could help with sun and work related skin issues.
The Hispanic American Market Report 2019
Numbering over 64 million in 2019, Hispanics represent 19.5% of the U.S. population and are the second fastest-growing population segment since 2000.
FMCG in Africa
The document provides an overview of the fast-moving consumer goods (FMCG) sector in Africa. It discusses key drivers of FMCG performance including population growth trends, urbanization rates, and income levels on the continent. Specific FMCG categories like food, beverages, and personal care products are examined. The largest FMCG markets in Africa like Nigeria, Kenya, and Ghana are also highlighted. The FMCG sector is poised for significant expansion in Africa as poverty declines and consumer spending patterns evolve to include more discretionary items.
Cultural Marketing
These are the slides from the PowerPoint given in Intro to Mass Media dealing with cultural advertising.
Hispanic Market Presentation 2015 7.23.15
The document provides information on the Hispanic population and market in the Pacific Northwest region of the United States. It discusses:
1) The large and growing Hispanic population in the region, particularly in Washington and Oregon, with over 50% growth in Washington between 2000-2013 and 64% growth in Oregon between 2000-2010.
2) Spending power and retail spending of Hispanics in key metropolitan areas of the region, with Hispanic retail spending reaching hundreds of millions of dollars annually in Seattle, Portland, and Yakima.
3) The diverse acculturation levels of Hispanics in the region and considerations for businesses in marketing and communicating cross-culturally to the Hispanic population.
Burson Latino Infographic
Burson Latino leverages our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population. We build carefully tailored, insight-driven programming that goes beyond a simple translation of messaging.
Nielsen state of-the-hispanic-consumer 2012
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
State of theHispanic ConsumerThe Hispanic Market .docx
State of the
Hispanic Consumer:
The Hispanic
Market
Imperative
Quarter 2, 2012
REPORT
1 Copyright © 2012 The Nielsen Company.
TABLE OF CONTENTS
Executive Summary...............................................................................................................1
Section One: Latinos are vital to America’s future.............................................................2
Hispanics are big business now....................................................................................2
Hispanics account for most of U.S. future growth.....................................................4
Hispanic culture in the U.S. is enduring and sustainable...........................................7
Section Two: Latinos are at the intersection of language, technology and media.........8
Multiple platforms for television and online viewing................................................8
Technology adaption and adoption...........................................................................10
Section Three: Latinos have differentiated consumption................................................11
Latino brand loyalty fact check...................................................................................13
Ad spending...................................................................................................................13
Conclusion...........................................................................................................................15
Copyright © 2012 The Nielsen Company. 1
ABOUT THIS REPORT
In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the
U.S., Nielsen has delivered insights about consumers for almost 90 years. The Hispanic Market Imperative offers a fresh perspective
on the Hispanic consumer segment of the U.S. economy. This report highlights the importance of the Latino market and provides
insights to help marketers succeed in the opportunities that lie ahead.
EXECUTIVE SUMMARY
The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which
has already occurred in the most populous states and is beginning to occur among the U.S. baby population. Ethnic plurality
refers to the coexistence of numerous ethnicities and races with no one segment in the majority. If the present U.S. economy
substantially benefits from Hispanics, the future U.S. economy will depend on Hispanics by virtue of demographic change and
the social and cultural shifts expected to accompany their continued growth.
It has become increasingly important to challenge commonly held misconceptions about the Latino market that undermine the
importance of its size, uniqueness, and value. The topics that follow are fully addressed in the report and draw on compelling
evidence of market change and the perspective of marketers who have proven success i.
Hispanic market data 2013
The document discusses the growing Hispanic population and market in the United States. Some key points include:
- The Hispanic population in the US grew 46% in the last decade and makes up over 50 million people.
- Hispanics have a buying power of $1.3 trillion in 2013 that is growing rapidly.
- Areas outside traditional Hispanic population centers like Miami are seeing the fastest growth, such as Charlotte, NC.
- Reaching the Hispanic market requires investing in research, developing culturally relevant products and services, and establishing a bilingual customer service infrastructure.
RMT366 – Module 3, Assignment 3 Scanread through the pdf in.docx
RMT366 – Module 3, Assignment 3
Scan/read through the pdf in called State-of-the-Hispanic-Consumer.pdf - the green boxes are
suggestions for businesses – so don’t miss them.
Take a look at this IDIC chart back from Chapter 1:
If you were a business just starting out and you wanted to target the Hispanic market, one of the
things you will need to do is determine how to treat Hispanic customers as unique individuals.
Understanding the demographic and their shopping behaviors is a huge step to approaching a
customer one-on-one and developing trust. Not all Hispanic customers will act the same; however,
knowing the demographics is a starting point.
Write a one page reflection (about 500 words) on the following question. Please restate the
questions and sub-questions.
Scan the .pdf report.
1. What differentiates a Hispanic consumer from others?
a. What do they value?
b. How do they like to interact with businesses (what medium)?
c. What is the role of language and culture among the Latino target customer?
2. Explain how you would approach creating and managing customer relationships with a Hispanic
consumer.
State of the
Hispanic Consumer:
The Hispanic
Market
Imperative
Quarter 2, 2012
REPORT
1 Copyright © 2012 The Nielsen Company.
TABLE OF CONTENTS
Executive Summary...............................................................................................................1
Section One: Latinos are vital to America’s future.............................................................2
Hispanics are big business now....................................................................................2
Hispanics account for most of U.S. future growth.....................................................4
Hispanic culture in the U.S. is enduring and sustainable...........................................7
Section Two: Latinos are at the intersection of language, technology and media.........8
Multiple platforms for television and online viewing................................................8
Technology adaption and adoption...........................................................................10
Section Three: Latinos have differentiated consumption................................................11
Latino brand loyalty fact check...................................................................................13
Ad spending...................................................................................................................13
Conclusion...........................................................................................................................15
Copyright © 2012 The Nielsen Company. 1
ABOUT THIS REPORT
In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the
U.S., Nielsen has delivered insights about consumers for almost 90 years. The His ...
Hispanic Marketing Trends 2015
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Latino Buying Power - May 2024 Presentation for Latino Caucus
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
Target Marketing: Hispanics in the US Part 1 of 3
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
Thomas barr presentation lfa
This document summarizes the work of Local First Arizona to promote local businesses. It discusses how spending at local businesses keeps more money circulating in the local economy compared to national chains. Every $100 spent at a local business sees $45 recirculate locally, versus $13 for the same amount at a national chain. Local First Arizona advocates for policies and initiatives that support local businesses, such as shifting some government procurement to favor local vendors and adapting existing buildings for reuse by businesses. Supporting local businesses is important as it creates more jobs and economic activity in the community.
Selling to Hispanics
The document provides tips on how to sell to the Hispanic market in the United States. It notes that Hispanics make up over 50 million people in the US, with two-thirds being millennials. It also discusses Hispanic purchasing behaviors, media usage, and spending habits. The document recommends that companies be ready to serve Hispanic customers by having Spanish-speaking staff, websites, and marketing in Spanish. It also suggests focusing on good customer service, as Hispanics highly value relationships and politeness.
Creating Value - December 2017
An IMAP magazine dedicated to creating value in the M&A mid-market. In this issue:
Rise of Multilatinas
Automotive Technologies
Fertility Treatment a global industry
Retail looks to be in fashion
Cautious optimism in Oil & Gas
Consolidation in Live Music
+ Case Studies
2020 Market Outlook Presentation - George Ratiu
The document discusses the 2020 housing market outlook for Chicago. It notes that while the US economic expansion continues, growth is expected to moderate in 2020, leading to slower housing activity. The Chicago housing market is driven by demand from millennials and Gen X homebuyers, but inventory remains tight, especially for affordable starter homes. The outlook predicts a slight decline in home sales and prices in the Chicago metro area for 2020 as economic output moderates.
Asian and Hispanic Opportunity
Asian Americans are the highest-income, best-educated and fastest-growing racial group in the U.S, with Asians now making up the largest share of recent immigrants! Interesting facts about a changing America!
Drive sales through multicultural marketing
To be in the front of game when we advertise, we tailor our messages to appeal to new Canadians. Few Key Tips To Create Successful Multicultural Marketing
Sa Ed Awareness Council 031009
Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009
We are all immigrants
"We Are All Immigrants" is a presentation that speaks to the urgent need to align our immigration policy with our job-creation goals. We can create jobs in America --- lots of them---- by flicking the switch and welcoming the job-creators from abroad. Compared to American-born, Immigrants are twice as likely to start a business, twice as likely to invent a new product, more likely have an advanced degree, and more likely to have the linguistic, cultural, and networking skill-set to sell U.S. products and services abroad. Immigrants are America's competitive advantage. It's time we stopped treating them like dirt. I've been talking about this for over 10 years! hoping that someone would listen.... and help save my hometown (Cleveland) and country! I'm an immigration lawyer ---- I know how broken the system is --- and how to FIX IT! I co-wrote a book, "Immigrant, Inc." to tell these stories. I co-wrote the immigration policy for the 30 chambers of commerce from Chicago to Pittsburgh. Awareness is increasing, through programs such as Global Michigan, Global Detroit, Global Cleveland, Global Pittsburgh, and others. NYC Mayor Michael Bloomberg is one of the biggest champions of the notion that smart immigration reform can CREATE jobs in America and help revitalize its cities.
Hispanic TODAY (PDF)
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
Alcance Mg Media Kit 2010
This document describes an online marketing company focused on reaching the Hispanic market in the US and internationally. The company has an experienced team and offers a full range of digital marketing solutions like display advertising, direct response, email marketing, search engine optimization and media buying. It has a network of premium and long tail Hispanic websites across multiple categories like automotive, business, and lifestyle. The company uses advanced targeting capabilities to effectively reach Hispanic youth and other key demographics. It provides access to many quality Hispanic publishers and claims to make the large and growing Hispanic market accessible for advertisers.
Hispanic market
Hispanic market
By 2025, U.S. Hispanics will represent
25% of the total U.S. population.
As the Hispanic population grows, so does their purchasing power.
El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
More Related Content
Similar to Cultural Marketing Opportunities
Hispanic Market Presentation 2015 7.23.15
The document provides information on the Hispanic population and market in the Pacific Northwest region of the United States. It discusses:
1) The large and growing Hispanic population in the region, particularly in Washington and Oregon, with over 50% growth in Washington between 2000-2013 and 64% growth in Oregon between 2000-2010.
2) Spending power and retail spending of Hispanics in key metropolitan areas of the region, with Hispanic retail spending reaching hundreds of millions of dollars annually in Seattle, Portland, and Yakima.
3) The diverse acculturation levels of Hispanics in the region and considerations for businesses in marketing and communicating cross-culturally to the Hispanic population.
Burson Latino Infographic
Burson Latino leverages our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population. We build carefully tailored, insight-driven programming that goes beyond a simple translation of messaging.
Nielsen state of-the-hispanic-consumer 2012
The document discusses the growing importance of the Hispanic market to the US economy. Some key points:
1) Hispanics account for over half of US population growth and will be vital to future economic growth.
2) The Hispanic population's buying power was $1 trillion in 2010 and is projected to reach $1.5 trillion by 2015, making it a significant economic force.
3) Hispanic household income and consumption of consumer products is growing, and Hispanics will be the primary driver of domestic sales growth in many industries.
State of theHispanic ConsumerThe Hispanic Market .docx
State of the
Hispanic Consumer:
The Hispanic
Market
Imperative
Quarter 2, 2012
REPORT
1 Copyright © 2012 The Nielsen Company.
TABLE OF CONTENTS
Executive Summary...............................................................................................................1
Section One: Latinos are vital to America’s future.............................................................2
Hispanics are big business now....................................................................................2
Hispanics account for most of U.S. future growth.....................................................4
Hispanic culture in the U.S. is enduring and sustainable...........................................7
Section Two: Latinos are at the intersection of language, technology and media.........8
Multiple platforms for television and online viewing................................................8
Technology adaption and adoption...........................................................................10
Section Three: Latinos have differentiated consumption................................................11
Latino brand loyalty fact check...................................................................................13
Ad spending...................................................................................................................13
Conclusion...........................................................................................................................15
Copyright © 2012 The Nielsen Company. 1
ABOUT THIS REPORT
In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the
U.S., Nielsen has delivered insights about consumers for almost 90 years. The Hispanic Market Imperative offers a fresh perspective
on the Hispanic consumer segment of the U.S. economy. This report highlights the importance of the Latino market and provides
insights to help marketers succeed in the opportunities that lie ahead.
EXECUTIVE SUMMARY
The U.S. Hispanic population is the largest minority segment and is growing at a dramatic rate towards ethnic plurality, which
has already occurred in the most populous states and is beginning to occur among the U.S. baby population. Ethnic plurality
refers to the coexistence of numerous ethnicities and races with no one segment in the majority. If the present U.S. economy
substantially benefits from Hispanics, the future U.S. economy will depend on Hispanics by virtue of demographic change and
the social and cultural shifts expected to accompany their continued growth.
It has become increasingly important to challenge commonly held misconceptions about the Latino market that undermine the
importance of its size, uniqueness, and value. The topics that follow are fully addressed in the report and draw on compelling
evidence of market change and the perspective of marketers who have proven success i.
Hispanic market data 2013
The document discusses the growing Hispanic population and market in the United States. Some key points include:
- The Hispanic population in the US grew 46% in the last decade and makes up over 50 million people.
- Hispanics have a buying power of $1.3 trillion in 2013 that is growing rapidly.
- Areas outside traditional Hispanic population centers like Miami are seeing the fastest growth, such as Charlotte, NC.
- Reaching the Hispanic market requires investing in research, developing culturally relevant products and services, and establishing a bilingual customer service infrastructure.
RMT366 – Module 3, Assignment 3 Scanread through the pdf in.docx
RMT366 – Module 3, Assignment 3
Scan/read through the pdf in called State-of-the-Hispanic-Consumer.pdf - the green boxes are
suggestions for businesses – so don’t miss them.
Take a look at this IDIC chart back from Chapter 1:
If you were a business just starting out and you wanted to target the Hispanic market, one of the
things you will need to do is determine how to treat Hispanic customers as unique individuals.
Understanding the demographic and their shopping behaviors is a huge step to approaching a
customer one-on-one and developing trust. Not all Hispanic customers will act the same; however,
knowing the demographics is a starting point.
Write a one page reflection (about 500 words) on the following question. Please restate the
questions and sub-questions.
Scan the .pdf report.
1. What differentiates a Hispanic consumer from others?
a. What do they value?
b. How do they like to interact with businesses (what medium)?
c. What is the role of language and culture among the Latino target customer?
2. Explain how you would approach creating and managing customer relationships with a Hispanic
consumer.
State of the
Hispanic Consumer:
The Hispanic
Market
Imperative
Quarter 2, 2012
REPORT
1 Copyright © 2012 The Nielsen Company.
TABLE OF CONTENTS
Executive Summary...............................................................................................................1
Section One: Latinos are vital to America’s future.............................................................2
Hispanics are big business now....................................................................................2
Hispanics account for most of U.S. future growth.....................................................4
Hispanic culture in the U.S. is enduring and sustainable...........................................7
Section Two: Latinos are at the intersection of language, technology and media.........8
Multiple platforms for television and online viewing................................................8
Technology adaption and adoption...........................................................................10
Section Three: Latinos have differentiated consumption................................................11
Latino brand loyalty fact check...................................................................................13
Ad spending...................................................................................................................13
Conclusion...........................................................................................................................15
Copyright © 2012 The Nielsen Company. 1
ABOUT THIS REPORT
In over 100 countries around the world, Nielsen provides the most complete understanding of what consumers watch and buy. In the
U.S., Nielsen has delivered insights about consumers for almost 90 years. The His ...
Hispanic Marketing Trends 2015
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Latino Buying Power - May 2024 Presentation for Latino Caucus
Unlock the potential of Latino Buying Power with this in-depth SlideShare presentation. Explore how the Latino consumer market is transforming the American economy, driven by their significant buying power, entrepreneurial contributions, and growing influence across various sectors.
**Key Sections Covered:**
1. **Economic Impact:** Understand the profound economic impact of Latino consumers on the U.S. economy. Discover how their increasing purchasing power is fueling growth in key industries and contributing to national economic prosperity.
2. **Buying Power:** Dive into detailed analyses of Latino buying power, including its growth trends, key drivers, and projections for the future. Learn how this influential group’s spending habits are shaping market dynamics and creating opportunities for businesses.
3. **Entrepreneurial Contributions:** Explore the entrepreneurial spirit within the Latino community. Examine how Latino-owned businesses are thriving and contributing to job creation, innovation, and economic diversification.
4. **Workforce Statistics:** Gain insights into the role of Latino workers in the American labor market. Review statistics on employment rates, occupational distribution, and the economic contributions of Latino professionals across various industries.
5. **Media Consumption:** Understand the media consumption habits of Latino audiences. Discover their preferences for digital platforms, television, radio, and social media. Learn how these consumption patterns are influencing advertising strategies and media content.
6. **Education:** Examine the educational achievements and challenges within the Latino community. Review statistics on enrollment, graduation rates, and fields of study. Understand the implications of education on economic mobility and workforce readiness.
7. **Home Ownership:** Explore trends in Latino home ownership. Understand the factors driving home buying decisions, the challenges faced by Latino homeowners, and the impact of home ownership on community stability and economic growth.
This SlideShare provides valuable insights for marketers, business owners, policymakers, and anyone interested in the economic influence of the Latino community. By understanding the various facets of Latino buying power, you can effectively engage with this dynamic and growing market segment.
Equip yourself with the knowledge to leverage Latino buying power, tap into their entrepreneurial spirit, and connect with their unique cultural and consumer preferences. Drive your business success by embracing the economic potential of Latino consumers.
**Keywords:** Latino buying power, economic impact, entrepreneurial contributions, workforce statistics, media consumption, education, home ownership, Latino market, Hispanic buying power, Latino purchasing power.
Target Marketing: Hispanics in the US Part 1 of 3
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
Thomas barr presentation lfa
This document summarizes the work of Local First Arizona to promote local businesses. It discusses how spending at local businesses keeps more money circulating in the local economy compared to national chains. Every $100 spent at a local business sees $45 recirculate locally, versus $13 for the same amount at a national chain. Local First Arizona advocates for policies and initiatives that support local businesses, such as shifting some government procurement to favor local vendors and adapting existing buildings for reuse by businesses. Supporting local businesses is important as it creates more jobs and economic activity in the community.
Selling to Hispanics
The document provides tips on how to sell to the Hispanic market in the United States. It notes that Hispanics make up over 50 million people in the US, with two-thirds being millennials. It also discusses Hispanic purchasing behaviors, media usage, and spending habits. The document recommends that companies be ready to serve Hispanic customers by having Spanish-speaking staff, websites, and marketing in Spanish. It also suggests focusing on good customer service, as Hispanics highly value relationships and politeness.
Creating Value - December 2017
An IMAP magazine dedicated to creating value in the M&A mid-market. In this issue:
Rise of Multilatinas
Automotive Technologies
Fertility Treatment a global industry
Retail looks to be in fashion
Cautious optimism in Oil & Gas
Consolidation in Live Music
+ Case Studies
2020 Market Outlook Presentation - George Ratiu
The document discusses the 2020 housing market outlook for Chicago. It notes that while the US economic expansion continues, growth is expected to moderate in 2020, leading to slower housing activity. The Chicago housing market is driven by demand from millennials and Gen X homebuyers, but inventory remains tight, especially for affordable starter homes. The outlook predicts a slight decline in home sales and prices in the Chicago metro area for 2020 as economic output moderates.
Asian and Hispanic Opportunity
Asian Americans are the highest-income, best-educated and fastest-growing racial group in the U.S, with Asians now making up the largest share of recent immigrants! Interesting facts about a changing America!
Drive sales through multicultural marketing
To be in the front of game when we advertise, we tailor our messages to appeal to new Canadians. Few Key Tips To Create Successful Multicultural Marketing
Sa Ed Awareness Council 031009
Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009
We are all immigrants
"We Are All Immigrants" is a presentation that speaks to the urgent need to align our immigration policy with our job-creation goals. We can create jobs in America --- lots of them---- by flicking the switch and welcoming the job-creators from abroad. Compared to American-born, Immigrants are twice as likely to start a business, twice as likely to invent a new product, more likely have an advanced degree, and more likely to have the linguistic, cultural, and networking skill-set to sell U.S. products and services abroad. Immigrants are America's competitive advantage. It's time we stopped treating them like dirt. I've been talking about this for over 10 years! hoping that someone would listen.... and help save my hometown (Cleveland) and country! I'm an immigration lawyer ---- I know how broken the system is --- and how to FIX IT! I co-wrote a book, "Immigrant, Inc." to tell these stories. I co-wrote the immigration policy for the 30 chambers of commerce from Chicago to Pittsburgh. Awareness is increasing, through programs such as Global Michigan, Global Detroit, Global Cleveland, Global Pittsburgh, and others. NYC Mayor Michael Bloomberg is one of the biggest champions of the notion that smart immigration reform can CREATE jobs in America and help revitalize its cities.
Hispanic TODAY (PDF)
The document provides information about marketing to English-speaking Hispanic consumers in the United States. It notes that 83% of Latinos use English as their primary language and targets the middle-class "upscale" Hispanic demographic, which has an annual household income of $50,000-$99,999. It recommends developing brand awareness and loyalty within the top Hispanic markets, especially Los Angeles, through grassroots marketing, advertising, and community relationship building.
Alcance Mg Media Kit 2010
This document describes an online marketing company focused on reaching the Hispanic market in the US and internationally. The company has an experienced team and offers a full range of digital marketing solutions like display advertising, direct response, email marketing, search engine optimization and media buying. It has a network of premium and long tail Hispanic websites across multiple categories like automotive, business, and lifestyle. The company uses advanced targeting capabilities to effectively reach Hispanic youth and other key demographics. It provides access to many quality Hispanic publishers and claims to make the large and growing Hispanic market accessible for advertisers.
Hispanic market
Hispanic market
By 2025, U.S. Hispanics will represent
25% of the total U.S. population.
As the Hispanic population grows, so does their purchasing power.
El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.
Similar to Cultural Marketing Opportunities (20)
State of theHispanic ConsumerThe Hispanic Market .docx
State of theHispanic ConsumerThe Hispanic Market .docx
RMT366 – Module 3, Assignment 3 Scanread through the pdf in.docx
RMT366 – Module 3, Assignment 3 Scanread through the pdf in.docx
Latino Buying Power - May 2024 Presentation for Latino Caucus
Latino Buying Power - May 2024 Presentation for Latino Caucus
Recently uploaded
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Concept of Marketing Information systems .ppt(1).pptx....
Introduction, meaning of MIS,components,advantages..
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessData-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Spotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Concept of Marketing Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Cultural Marketing Opportunities
- 1. cultural marketing WHY? www.mikado-marketing.com | advertising@mikado-marketing.com SEIZE L’OPPORTUNTÉ 1990 2012 19.9 MILLION FOREIGN BORN PEOPLE 40.7 MILLION FOREIGN BORN PEOPLE HISPANIC AND ASIAN AMERICANS ARE THE TWO LARGEST AND FASTEST GROWING GROUPS HISPANIC ASIAN 53MILLION 19MILLION POPULATION POPULATION BUYING POWER BUYING POWER $1TRILLION $750MILLION PROJECTED POP. GROWTH FROM 2010-2020 FROM 2010-2020 34% 31% PROJECTED POP. GROWTH THAT’S OVER 66 MILLION PEOPLE! www.ahla.com; Census 2010 For more industry statistics and per market analysis, contact MIKADO Marketing at: advertising@mikado-marketing.com STILL NOT CONVINCED? IF YOU’RE A SMALL BUSINESS OR A START UP LOW INVESTMENT HIGH RETURNS TARGETED 74% OF HISPANICS LIVE IN ONLY 10 STATES THEY MAKE UP 16% OF THE AMERICAN POPULATION ACCORDING TO NIELSEN REPORTS, ASIAN AMERICANS ARE TWICE AS LIKELY TO SPEND $2,500+ ON INTERNET SHOPPING PER YEAR DOMESTIC MARKETERS MARKETING TO MULTICULTURAL SEGMENTS IS EXTREMELY COST EFFECTIVE GLOBAL MARKETERS 2000 2011 BETWEEN 2000 & 2011, HISPANICS ACCOUNTED FOR MORE THAN HALF OF THE U.S. POPULATION INCREASE 35% OF ASIAN AMERICANS ARE “SWAYABLE SHOPAHOLICS” THE GROWING IMMIGRANT POPULATIONS PROVIDE THE PERFECT SEGMENT TO INNOVATE IN THE U.S. AND OPTIMIZE THE OPPORTUNITY GLOBALLY... (E.G. BRIC COUNTRIES) ...WHILE BRINGING ‘MARKETING ASSETS AND INTRODUCING PRODUCT INNOVATIONS’ FROM THESE DESTINATION COUNTRIES TO THE U.S. DID YOU KNOW... THE INSTANT MESSAGING APP THAT FACEBOOK ACQUIRED IN FEBRUARY 2014 FOR A GALLOPING $19B CROSSED THE HALF-A-BILLION USER MARK ON THE BACK OF STRONG GROWTH IN EMERGING MARKETS LIKE INDIA AND BRAZIL. 48MILLION IN INDIA ALONE Contact MIKADO Marketing at: advertising@mikado-marketing.com ABOUT MIKADO tech.firstpost.com 20 CULTURAL BRAND ENTHUSIASTS 10 NATIONALITIES 13 LANGUAGES SPOKEN IN CULTURAL MARKETING ACROSS INDUSTRIES SPANNING: WORLD ENTERTAINMENT, CPGS, BANKING, MONEY REMITTANCE, CABLE, VOICE AND INTERNET SERVICES, BIG AND SMALL (FORTUNE 50 TO START UP COMPANIES) CONTACT US TODAY AT: advertising@mikado-marketing.com 30+ CUMULATIVE YEARS OF EXPERIENCE IF YOU’RE PART OF A LARGE CORPORATION EXPAND YOUR PORTFOLIO AND BRAND AFFINITY BY TARGETING A NEW SEGMENT $123,273,000,000 IN REMITTANCES WERE SENT FROM THE UNITED STATES TO OTHER COUNTRIES IN 2012 CULTURALLY RELEVANT 2IN3 ASIAN AMERICANS ARE WILLING TO SPEND MORE FOR QUALITY For more industry statistics and per market analysis, contact MIKADO Marketing at: advertising@mikado-marketing.com