Asian and Hispanic Opportunity
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Asian Americans are the highest-income, best-educated and fastest-growing racial group in the U.S, with Asians now making up the largest share of recent immigrants! Interesting facts about a changing America!
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Asian and Hispanic Opportunity
- 1. Breaking down 74%ARE FOREIGN BORN, AND ONLY 14%IDENTIFY AS AMERICAN +58% TWO THIRDSOF THE HISPANIC POPULATION IN AMERICA IS MEXICAN, 49%ASIAN AMERICANS 28%U.S. POP WITH A BACHELOR’S DEGREE (25+) 70% INDIAN ASIAN INDIANS SENT A STAGGERING $11.9 BILLION BACK TO INDIA IN 2012 the u.s. multicultural Opportunity GERMAN 36 MEXICAN 33 IRISH 23 ENGLISH 14 ITALIAN U.S. POPULATION ANCESTRY (%) 19 THE ASIAN AMERICAN COMMUNITY CONTINUES TO BE THE FASTEST-GROWING MULTICULTURAL SEGMENT IN THE U.S., WITH A CURRENT POPULATION OF NEARLY 19 MILLION. THIS REPRESENTS A GROWTH RATE OF ALMOST FROM 2000TO 2013, MAINLY SPURRED BY IMMIGRATION ASIAN IMMIGRANTS ACCOUNTED FOR 58%OF ALL IMMIGRANT PHYSICIANS AND SURGEONS & 52%OF ALL IMMIGRANT REGISTERED NURSES +523% ASIAN AMERICAN BUYING POWER ASIAN AMERICAN BUYING POWER SINCE 1990: $718.4 BILLION IN 2012 IF ASIAN AMERICANS WERE A COUNTRY, THEY WOULD REPRESENT THE 18TH LARGEST ECONOMY IN THE WORLD WITH BUYING POWER EXPECTED TO TOP $1 TRILLION BY 2017 THEY SPENT 19% MORE THAN OVERALL HOUSEHOLDS EDUCATION BACHELOR’S OR HIGHER MED. HH INCOME GROWTH RATE 2011/2012 HOME OWNERSHIP BUSINESS OWNERSHIP 13% 49.8% $40,000 $65,000 2.2% 2.9% 48.4% 59.3% $507.8 BILLION$226.5 BILLION MEXICAN puerto ricans cubans salvadorians 33.5 MM 4.9 MM 1.9 MM dominicans 1.8 MM 1.5 MM CHINESE FILIPINO INDIAN VIETNAMESE KOREAN 4 MM 3.4 MM 1.7 MM 3.3 MM 1.7 MM LOWEST % OF FOREIGN BORN NATIONALS, BUT STILL THE LARGEST NUMBER IN POP. 58% FOREIGN BORN - $38.6K HH INCOME CHINESE TRAILS SPANISH AS THE MOST POPULAR FOREIGN LANGUAGE IN THE U.S., 8.8 MILLION PEOPLE SPEAK AN ASIAN LANGUAGE. TAGALOG, VIETNAMESE AND KOREAN ARE ALL SPOKEN BY AT LEAST 1 MILLION PEOPLE IN THE U.S. THE NEW MODEL HISPANIC AS PART OF A TOTAL MARKET STRATEGY BASED ON POPULATION MARKET POTENTIAL ANCESTRY INTEGRATION INTO GENERAL MARKET PROGRAM EXTENSIONS INTO SPECIFIC ETHNIC SUB SEGMENTS “cross cultural” ASIAN AMERICANS MAKE UP ~75% OF NEW VISAS FOR HIGHLY SKILLED WORKERS OPTIMIZE ASIAN OPPORTUNITY INDIAN AMERICANS HAVE A SIGNIFICANT FOOTPRINT IN THE HOSPITALITY INDUSTRY, OWNING OVER 2 MILLION ROOMS IN THE U.S. EXCEEDING $100 BILLION 2 IN 3 ASIAN AMERICANS PAY MORE FOR QUALITY ASIAN IS DIFFERENT THAN HISPANIC – UNIQUE CULTURES, UNIQUE OPPORTUNITIES... ASIAN INDIAN POPULATION 3.3 MM $94,501 HOUSEHOLD INCOME 68%FOREIGN BORN 100,200 INDIAN STUDENTS AT VARIOUS U.S. UNIVERSITIES VISITS TO ASIAN DESTINATIONS: 926,000 TRAVELLED TO INDIA IN 2012 ACCORDING TO MERRILL LYNCH, 1 IN 10 INDIANS IS A MILLIONAIRE IN THE U.S. THE OPPORTUNITY HISPANIC V. ASIAN ASIAN FACTS www.mikado-marketing.com | advertising@mikado-marketing.com FOCUS GROUP - ASIAN INDIANS www.mikado-marketing.com | advertising@mikado-marketing.com - http://www.migrationpolicy.org/article/asian-immigrants-united-states - 2012 US Census - http://www.pewsocialtrends.org/asianamericans-graphics/ www.mikado-marketing.com | advertising@mikado-marketing.com www.mikado-marketing.com | advertising@mikado-marketing.com MIKADO Marketing www.mikado-marketing.com | advertising@mikado-marketing.com www.mikado-marketing.com | advertising@mikado-marketing.com www.mikado-marketing.com | advertising@mikado-marketing.com 2/3 OF HISPANICS LIVE IN JUST 5 STATES 5 OTHER STATES HAVE SEEN THE FASTEST GROWTH SINCE 2000 CALIFORNIA 14.4 MILLION HISPANICS 28% OF ALL HISPANICS TEXAS 9.8 MILLION HISPANICS 19% OF ALL HISPANICS FLORIDA 4.4 MILLION HISPANICS 8% OF ALL HISPANICS NEW YORK 3.5 MILLION HISPANICS 7% OF ALL HISPANICS ILLINOIS 2.1 MILLION HISPANICS 4% OF ALL HISPANICS ALABAMA 186,000 HISPANICS 158% GROWTH SOUTH CAROLINA 241,000 HISPANICS 154% GROWTH TENNESSE 296,000 HISPANICS 154% GROWTH KENTUCKY 132,000 HISPANICS 132% GROWTH SOUTH DAKOTA 23,000 HISPANICS 129% GROWTH 1 2 3 4 5 1 2 3 4 5 HISPANICS ARE THE NATION’S LARGEST MINORITY GROUP, REPRESENTING 16.4% OF THE U.S. POPULATION. THERE WERE 53 MILLION HISPANICS LIVING IN THE U.S. IN 2012 1970 1980 1990 2000 2010 2012 9.1 14.6 22.4 35.3 50.5 53.0 15% 28% 28%4% 25% ONLY SPANISH ONLY ENGLISH MOSTLY SPANISH SPANISH AND ENGLISH EQUALLY MOSTLY ENGLISH LANGUAGE USAGE $1600 $1400 $1200 $1000 $800 $600 $400 $200 2010 2015 50% $1 TRILL. $1.5 TRILL. MEDIAN HOUSEHOLD INCOME IS LOWER AMONG HISPANICS THAN THE U.S. OVERALL MEDIAN HOUSEHOLD INCOME: ALL HISPANICS U.S. BORN HISPANICS FOREIGN BORN HISPANICS $39,000 $42,400 $35,900 36% 64% Born in US Foreign Born 33,140,000 18,787,000 HISPANIC BUYING POWER PROJECTED GROWTH HISPANICS ARE AMONG THE YOUNGEST MAJOR RACIAL GROUP 25 30 35 40 HISPANIC AFRICAN AMERICAN ASIAN WHITE 27 33 36 42 INFORMATION SOURCES Asian American Consumer Report 2013 Marketing to Multicultural Consumers 2014 (Nielsen webinar) Pew Hispanic State of the Hispanic Consumer 2012 Hispanic Factpack 2013 Pew Asian American U.S. Census 2010 (update 2013) U.S Census 2007 (Survey of Business Owners) World Bank Hinduism Today Migration Policy MIKADO Marketing Research POPULATION HISPANIC FACTS 49% ARE SECOND/THIRD GENERATION IMMIGRANTS. GROWTH RATES FROM 2000 TO 2012 11.3% 51.0% 50.6% 14.5% 1.1% TOTAL POP. ASIAN AMERICAN HISPANIC AFRICAN AMERICAN WHITE, NON HISPANIC