Drive sales through multicultural marketing
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To be in the front of game when we advertise, we tailor our messages to appeal to new Canadians. Few Key Tips To Create Successful Multicultural Marketing
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Target will open "Superstores" in eight markets in 2017-2020 that will become national by 2021, offering groceries, pharmaceuticals, alcohol, clothing, home goods, electronics, and more all in one location. The document outlines Target's marketing plan to create 60% national and 90% local awareness of the new Superstores, including billboards, newspapers, TV, radio, and social media ads beginning in late 2017 in launch cities like New York, Los Angeles, Chicago, and others. The goal is to drive 15% higher traffic to the Superstores over standard Target stores.
2013 Partner Allance Marketing Keynote
This document discusses strategies for effectively marketing to multicultural audiences, termed SMART (Sustainable Cross-Cultural Customer Growth, Multichannel Marketing Working Together, Attracting A New Cultural Audience To Your Brand, Relevant Context and Content, Technology Integration) marketing. It notes that the multicultural population, especially among youth, is growing rapidly in the US. It recommends integrating multiple marketing channels, including print, digital, mobile and social media, with culturally relevant content and offers. Specific tips include using community and offers to attract users on mobile, and avoiding cluttered, intrusive or irrelevant creative. The goal is to engage audiences across generations through a consistent 360-degree marketing approach.
Caliber Workshop Low Cost Marketing
This document summarizes a marketing workshop that provides low-cost and high-impact marketing strategies. It discusses internal marketing to employees, external marketing techniques like word-of-mouth, networking, and becoming a local expert. It also outlines affordable advertising options through newspapers, websites, and targeted sections. Public relations tactics like community involvement and utilizing newspaper sections are also presented to help businesses adapt their marketing in a recession.
ALDOMediaReport
The document provides an overview and evaluation of three media partner proposals for an Aldo campaign aiming to drive brand reconsideration and increase traffic. It recommends a blended approach combining Pattison Outdoor's transit, mall and vertical ads package; Crucial Interactive's digital ads and custom programs; and ELLE Canada's print ads, events and closet takeover. The rationale is that this combination will effectively reach fashion-focused young women through multiple touchpoints like transit, online and print magazines. Key performance indicators like social media engagement, clicks and store/website visits will evaluate the return on investment.
The Great Canadian Latency
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves are the most engaged online than anyone else on Earth? While our neighbours to the south may have us beat in adoption rates, who is leading the next wave of social innovation in Canada—and are we competing on a global scale? The next evolution of social media is around the corner and Canadians need to be aware of the opportunities to maximize their business profits through social commerce.
Here is what we cover:
Canadian consumers have arrived. Social media is mainstream in this country.
Why do Canadian businesses take longer to adopt social media compared to our American neighbours?
Which Canadian companies are leading the way in social?
Can Canada can compete on a global scale?
What is the potential for small businesses in the next wave of social commerce?
Sa Ed Awareness Council 031009
Highlights the demographics related to education levels in San Antonio and the need to collaborate on how local organizations must raise the levels of education before 2040. Presented by Ernest Bromley on March 10, 2009
Discover How to Reach Hispanic Community Effectively
The Hispanic community is growing day by day. This Hispanic Heritage Month, discover how to reach the community by harnessing the power of contextual advertising and magnifying the impact of your advertising efforts.
The Canada Factbook
This document provides various facts and statistics about Canada that may be relevant for US retailers considering entering the Canadian marketplace. Some key points include:
- 80% of Canadians live within 155 miles of the US border, making American brands appealing.
- Canadian e-commerce spending is forecast to double by 2015, highlighting the importance of an online presence.
- 21% of Canadians speak French, so packaging and signage may need to be bilingual.
- Canadians spend more on private brands and are more environmentally conscious than American consumers.
- The corporate tax rate in Canada is almost half that of the US, at 16.5% currently.
- Watt International is a retail agency that can help translate brands
WVU IMC 636 American Red Cross Proposal
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
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Drive sales through multicultural marketing
- 3. Statistics of Canada predicts that by 2031, 63% of the GTA’s population will be minorities
- 4. Between 1991 and 2000 alone, 2.2 million immigrants were admitted into Canada. You may be surprised to know that about 250,000 new immigrants come to Canada annually.
- 5. 2013 Statistics Canada Consumer report says, “Immigrants and visible minorities are constantly increasing in the Canada”
- 6. “To maintain and grow market share’’ it will become essential for companies to address the growing multicultural market
- 7. Here’s 4 areas to use for multicultural marketing
- 9. Family is more important than before
- 10. Communication is a top activity as people are miles apart
- 11. Media online from the home country is consumed more than ever
- 12. So, to be in the front of game You have to get linked You have to know your audience What matters to them
- 13. We design your brand message or campaign to Reach across Canada Span to other countries Enlarge your product footprint Reach new audiences
- 14. Branches of Successful Multicultural Campaigns We carry out your brand and messages to a new level TEXT Don’t Make Assumptions Avoid Stereotypes Look Beyond Demographics Target Big Groups Meet The Demand Strategically
- 15. Want more ideas on how to reach multicultural markets? Follow Smart Outdoor Advertising and our multicultural blog for more.
- 16. We Design Your Message To Hit The Mark Our Contact : (855) 899-6051