Tourism and hospitality increases cultural acculturation and convergence as people are exposed to new cultures. This exposure can lead to the adoption of new technologies, languages, and values from other cultures. While tourism stimulates the preservation of traditional arts and crafts to attract visitors, it also risks overcommercializing and manipulating cultures for tourist entertainment. Measures need to be taken to enhance intercultural exchange and incorporate local culture into Western-style structures to minimize negative impacts and preserve cultural integrity.

1. Impact of
Tourism and
Hospitality on
Culture
Presented by Group 3

2. Members of the
Group
Karl
David
Alyssa
Corpuz
Sherlyn
Lising
Patrick
Patiag
Chris
Joson
Stephanie
Bumanglag

3. Impact of Tourism and
Hospitality on Culture
Tourism and hospitality increases the acculturation
process as well as the cultural convergence of people.
• Acculturation is defined as those changes that occur in
a culture through borrowing from other cultures. These
changes may include technology, language, and values.
• Cultural convergence is the tendency of world cultures
to become more alike. A very good example of this is
the adoption of many European ways by people of less-
developed countries because of their exposure to
European culture and technology.

4. Impact of Tourism and
Hospitality on Culture
Tourism and hospitality increases the acculturation
process as well as the cultural convergence of people.
• Acculturation is defined as those changes that occur in
a culture through borrowing from other cultures. These
changes may include technology, language, and values.
• Cultural convergence is the tendency of world cultures
to become more alike. A very good example of this is
the adoption of many European ways by people of less-
developed countries because of their exposure to
European culture and technology.

5. • The urban areas of the world are becoming more and more
alike.
• Modernization and change from an agricultural society to an
industrialized one bring about changes in people’s attitudes,
beliefs, and way of life.
• Part of this change occurs through contact with tourists.
• Tourism and hospitality is a vital force in acculturation since it
causes more interaction between peoples.
• People who change the least are the isolated ones—those
who live in regions of extreme environmental conditions such
as deserts, jungles, and polar regions.

6. Intercultural Communication
• Since mobility is necessary for different social groups, nationalities, and cultures to
meet and interact, such interaction may contribute to the removal of social or national
prejudices and the promotion of better understanding and positive social change.
• Cross-cultural communications between tourists and their hosts may promote
changes in local culture while preserving or revitalizing local ethnic and cultural
identity.
Renaissance of Native Culture
• In Eastern and Western Europe, many traditional folk customs and costumes are
preserved for the benefits of tourists. Folk culture festivals are organized to attract
visitors.
• Model cultural centers in both developed and developing countries have been highly
profitable and have helped maintain interest in their cultures.
Positive Effects of
Tourism and
Hospitality on Culture

7. Renaissance of Native Culture
• Tourism and hospitality has stimulated the preservation of traditional art
including traditional songs and dances.
• The establishment of the model culture villages (living museums) has
contributed largely to the renaissance of native traditions and crafts.
• Model culture villages create historical and ethnic environments
designed
to perpetuate tradition and stimulate awareness of the local area.
• As a cultural living or museum, the center concentrates on certain
dynamic and tangible aspects of culture. In order to make the visit
meaningful, each of the villages developed a specific activity such as
husking a coconut, learning to play a percussion instrument, involvement
in a game of skill, or performing a dance that encourages tourist
participation.

8. Negative Cultural Impact of
Tourism and Hospitality
• While tourism and hospitality has enabled different people to restore and
maintain interest in their own cultures, it has also led to the destruction of a
country’s work of art. The local residents resent tourists who think they have the
right to the country’s art whether bought or stolen.
• Moreover, the increasing demand for artifacts has led to changes in its form and
functions as art objects. The artifacts may no longer be represented as
traditional arts.
• Tourists who want to keep up with their schedules, as well as entertainment,
require shorter and therefore less authentic activities. Thus, the entertainment
loses its cultural value.
• Cultural villages and large hotels giving floor shows may manipulate authentic
host traditions and events to conform to the time schedules and taste of tourists
• The architectural designs of most international hotels are of Western styles and
often exhibit little knowledge and appreciation of the social traditions of the
local inhabitants.

9. Impact Control
Measures
1. Develop programs which enhance tourism and
hospitality’s contribution to intercultural communication
and interaction such as matching tourist types with
destination characteristics and designing programs for
the interaction of local residents and guests promoting
goodwill “ambassador” tourist education; and
2. Incorporate local indigenous features within Western-
style structures such as decorating hotel interiors with
local paintings, murals, and sculpture, and encouraging
porters, maids, and waiters to dress in native costumes.

10. Thank
You!