The Cultivation Theory states that the more television a person watches, the more it can influence their behavior and perceptions of society. Developed by George Gerbner and Larry Gross, the theory suggests television viewing can cause people to act differently by cultivating certain worldviews through exposure. However, some scholars believe the effects depend more on what type of content is watched rather than just the amount of viewing. The theory is illustrated through the example of Fred, who enjoys crime shows, and how it could relate to how he acts.