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PTA: Passenger in Control
City Directorate for Infrastructure Traffic and
Transport
Rick Batelaan
Senior Policy Advisor


Wednesday, 27 February 2008
Wednesday, 27 February       PTA: Passenger in Control      2
2008




                         CUD and
                         the Personal Transport Assistant

                           Smart Cityscape
                           Smart Networks
                           Smart Behavior



                         'The Personal Transport
                            Assistant is about
                            Changing Behavior'
Wednesday, 27 February      PTA: Passenger in Control   3
2008




                         The problems
                           CO2 - Energy
                           PM10 and NO2 Emissions
                           Noise
                           Landvalue - Congestion
Wednesday, 27 February     PTA: Passenger in Control                                      4
2008




                         `The Pollutor is the Enemy´
                                                              Het Parool, 16 feb 2008

                                            The Policy
                                                  Car share down, Transit share up
                                                  2005: car / transit / Bike = 40/20/40


                                            PUSH
                                                  Petrol AMS feb'08: € 9 p. gall.
                                                  Parkingregulation
                                                  Roadpricing
                                                  Low Emission Zones
Wednesday, 27 February      PTA: Passenger in Control           5
2008




                         PULL: passenger control over
                         personal travelplan

                          Cartrip = internal locus of control
                          PT-trip = external locus of control
Wednesday, 27 February      PTA: Passenger in Control                                       6
2008




                         PTA Features
                                                  Mobile phone device
                                                  Personal Travel Plan
                                                        1. Matching position and ETA
                                                           passenger, vehicles and
                                                           stops/stations
                                                        2. Alarm for departure, boarding,
                                                           transfer, exiting and arrival

                                                  Alternative Plan if Delayed
Wednesday, 27 February      PTA: Passenger in Control                              7
2008




                         Momentum for innovation
                                                   Commercial Public Transport
                                                   Market
                                                   RFID-based Transit
                                                   Paysystem: 2009
                                                   'Transmodel' PT-
                                                   Trackingsystem
                                                   (AMS Transit Authority: 2008)

                                                   Growing Customer awareness
                                                   in PT
Wednesday, 27 February      PTA: Passenger in Control                                8
2008




                         Candidate partners

                                       Connexxion (PT company)
                                       Vialis (Volker Stevin; Traffic Engineering)
                                       Stadsregio Amsterdam (PT Authority)
                                       Reisinformatiegroep (PT Information Co.)
                                       Verkeeradvies (Mobility Mgt Foundation)
                                       MIT Mobile Experience Lab Boston, MA
                                       Waag.org + Mediaguild
                                       Cisco
Wednesday, 27 February        PTA: Passenger in Control                   9
2008




                         Planning
                         Q1-2008:            PTA Consortium Formed
                         Q3-2008:            Full Experiment Disclosure
                         Q1-2009:            PTA in Operation
                         Q3-2009:            Experiment evaluation
Wednesday, 27 February       PTA: Passenger in Control         10
2008




                         PTA - The Next Step
                         The Transit Companies
                             PT can be competition for Car
                             Passenger wants Demand Attitude
                             PTA = consumer information


                         The Passenger
                             My Bus Seat
                             My Places
                             My PTA Friends
                             My Busdriver
                             I'm in Control
Wednesday, 27 February   PTA: Passenger in Control   11
2008

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Rick Batelaan - City of Amsterdam - PTA: Passenger In Control

  • 1. PTA: Passenger in Control City Directorate for Infrastructure Traffic and Transport Rick Batelaan Senior Policy Advisor Wednesday, 27 February 2008
  • 2. Wednesday, 27 February PTA: Passenger in Control 2 2008 CUD and the Personal Transport Assistant Smart Cityscape Smart Networks Smart Behavior 'The Personal Transport Assistant is about Changing Behavior'
  • 3. Wednesday, 27 February PTA: Passenger in Control 3 2008 The problems CO2 - Energy PM10 and NO2 Emissions Noise Landvalue - Congestion
  • 4. Wednesday, 27 February PTA: Passenger in Control 4 2008 `The Pollutor is the Enemy´ Het Parool, 16 feb 2008 The Policy Car share down, Transit share up 2005: car / transit / Bike = 40/20/40 PUSH Petrol AMS feb'08: € 9 p. gall. Parkingregulation Roadpricing Low Emission Zones
  • 5. Wednesday, 27 February PTA: Passenger in Control 5 2008 PULL: passenger control over personal travelplan Cartrip = internal locus of control PT-trip = external locus of control
  • 6. Wednesday, 27 February PTA: Passenger in Control 6 2008 PTA Features Mobile phone device Personal Travel Plan 1. Matching position and ETA passenger, vehicles and stops/stations 2. Alarm for departure, boarding, transfer, exiting and arrival Alternative Plan if Delayed
  • 7. Wednesday, 27 February PTA: Passenger in Control 7 2008 Momentum for innovation Commercial Public Transport Market RFID-based Transit Paysystem: 2009 'Transmodel' PT- Trackingsystem (AMS Transit Authority: 2008) Growing Customer awareness in PT
  • 8. Wednesday, 27 February PTA: Passenger in Control 8 2008 Candidate partners Connexxion (PT company) Vialis (Volker Stevin; Traffic Engineering) Stadsregio Amsterdam (PT Authority) Reisinformatiegroep (PT Information Co.) Verkeeradvies (Mobility Mgt Foundation) MIT Mobile Experience Lab Boston, MA Waag.org + Mediaguild Cisco
  • 9. Wednesday, 27 February PTA: Passenger in Control 9 2008 Planning Q1-2008: PTA Consortium Formed Q3-2008: Full Experiment Disclosure Q1-2009: PTA in Operation Q3-2009: Experiment evaluation
  • 10. Wednesday, 27 February PTA: Passenger in Control 10 2008 PTA - The Next Step The Transit Companies PT can be competition for Car Passenger wants Demand Attitude PTA = consumer information The Passenger My Bus Seat My Places My PTA Friends My Busdriver I'm in Control
  • 11. Wednesday, 27 February PTA: Passenger in Control 11 2008