The document discusses startup analytics, focusing on key performance indicators (KPIs), application performance, data warehouse insights, and traffic analytics. It emphasizes that KPIs should be determined by the business needs rather than the application and highlights the importance of understanding the audience for data dashboards. The content includes a call for questions and provides contact information for further discussion.

1. Startup Analytics:
KPIs, Dashboards, & Metrics
Vanessa Hurst
founder, Developers for Good
former Data Fiend, Paperless Post

2. Types of Analytics
● KPIs = Key Performance Indicators
● Application Performance
● Data Warehouse
● Traffic Analytics

3. KPIs
How are we doing as a business?

4. KPIs
How are we doing as a business?

5. Application Metrics
How are things going out there?

6. Application Metrics
How are things going out there?

7. Data Warehouse
What can we learn from last year?

8. Data Warehouse
What can we learn from last year?

9. Traffic Analytics
What are people actually doing on our site?

10. Traffic Analytics
What are people actually doing on our site?

11. Dashboard Content
KPIs are determined first by the business, not
the application.

12. Dashboard Content
Know your data's audience.

13. Startup Analytics
● Rates of Change
● Cohorts
● Laziness

14. Questions?
Vanessa Hurst
vanessa@developersforgood.org
@DBness