CSX launched a "Get to Know ShipCSX" campaign to educate customers on how to better utilize their online portal ShipCSX, which allows users to check prices, track shipments, and pay bills. The campaign will provide tips and tricks to help customers get the most value from ShipCSX through email updates and new communication channels. CSX is committed to user education as they regularly update tools and onboard new customers, having provided direct training to over 1,600 users in 2014.

1. CSX Launches User Education
Campaign
By Clarence Gooden

2. Introduction
● Because CSX Corporation regularly updates
its tools and brings on new customers, the
company maintains a steadfast commitment
to user education. It reaches out to
customers via outlets ranging from e-mail
and social media to a quarterly e-business
newsletter and an e-business application
directory. It also offers direct training
opportunities, which benefited more than
1,600 users in 2014.

3. ShipCSX
● In keeping with its general emphasis on
constant improvement, CSX is launching a
campaign to help its customers better
understand ShipCSX, the online portal that
allows users to do everything from check
prices and track shipments to pick tools and
pay bills.

4. Get to Know ShipCSX
● The new campaign, which will be called
“Get to Know ShipCSX,” will introduce
customers to tips and tricks to help them
get the most out of the portal. CSX will
conduct the campaign in part through the
e-mail outreach its customers have come to
expect, in addition to launching new
communication channels to support it.