CSU Global ORG 536 Final Portfolio option #1

2. OVERVIEW
 Changing Communications
 The use of electronic messages and digital media
 Types most commonly used
 Intercultural Business Communications
 Positive & Negative Messages
 Examples of Positive and Negative Messages
 Tips for Business Writing
 Final Considerations

3. CHANGING COMMUNICATIONS
The way we communicate is continuously evolving over
time.

4. CHANGING COMMUNICATIONS
 With the continuous change in technology,
businesses must be able to adapt their
communication methods to adapt to their
employees preferred methods (Guffey & Loewy,
2015).
 People need to hear a message 5-7 times to
internalize it and from the appropriate sender,
the abundance of communication methods
available help businesses to do this more
effectively (Prosci, 2014).

5. THE USE OF ELECTRONIC MESSAGES AND
DIGITAL MEDIA
 Old fashioned methods (group collaboration meetings, face to
face) are used most commonly.
 A shift is happening where generations (X, Y) are finding social
media outlets as a more effective collaboration methods.
(Cardon & Marshall, 2015).
 Some organizations have began using text messages as a form
of communication/advertising. (i.e. Express sends a text
message to their distribution lists when a sale is happening or
new items have arrived).
 To be competitive, organizations must be active with social
media avenues. The amount of users in all age groups have
increased dramatically. (Horn Nord, Paliszkiewicz, & Koohang,
2014).

6. COMMUNICATION CHANNELS MOST COMMONLY
USED
E-mail is the most commonly used form of communication within
businesses.
(Cardon, & Marshall, 2015)
Social media is forecasted to take over as the most commonly
used form of communication over the course of the next several
years
Meetings are frequently used, but often cited
as ineffective.

7. INTERCULTURAL BUSINESS COMMUNICATIONS
 Consider cultural values
 Consider how problems are
communicated and solved in the
different culture.
 Consider the language barrier-
avoid slang in verbal and written
communications
In face-to-face meetings consider
what your body language could mean
Observe how other cultures interact
with each other
Understand everyone has their own
beliefs and values
Practice empathy and sensitivity to
differences
(Dee, 2015)

8. POSITIVE & NEGATIVE MESSAGES
Being able to deliver all kinds of messages in
business is a necessary skill.
 Bad news shouldn’t be a surprise
 Continuous conversations should
ensue
 Demonstrate empathy
 Be clear and concise- don’t leave
room for interpretation
 Respect and honesty are key
 Face to face if possible
 Can provide an email message to
allow receiver to prepare
 Follow up with details and outline of
negative news in person
(McCammon, 2015)
 Most messages are considered
positive in a day to day routine
 A positive message can be a
routine email or update and often a
response is not required from the
reader
 Compliance and acceptance are
expected
 The message tone is polite
 Main message should be delivered
up front
 Background information should
follow
Positive Messages Negative Messages
(CSU Global, 2015)

9. EXAMPLES OF POSITIVE AND NEGATIVE
MESSAGES
Routine information:
 Neutral impact
 Updates
 Day to day operation
information
 Memos
 Emails
 Letters
Bad News:
 Upsetting to receiver
 Personal impact
 Employment decisions
 Salary decisions
 Rejection
 Negative performance
reviews
(CSU Global, 2015)

10. TIPS FOR BUSINESS COMMUNICATION
When communication is written:
 Consider your audience
 Grammar, word choice, spelling, structure and tone matter
 Do not use contractions
 Be formal, don’t use slang or be too friendly
 Read through your final draft before sending
(Dees, 2005)
When speaking:
 Have a positive mindset- project confidence
 Prepare what you need to say
 Be aware of your body language, tone and word choice
(Greenhill, 2015)

11. FINAL CONSIDERATIONS
 Strong communication is the core of business and success in
business
 “Communication is only successful when the receiver receives
it as the sender intended” (Module 1, Page 1)
 A big component of communicating is being an effective
listener
 #1 Skill employers hire for: Strong communication skills
((CSU Global, 2015)

12. REFERENCES
Cardon, P. W., & Marshall, B. (2015). The Hype and Reality of Social Media Use
for Work Collaboration and Team Communication. Journal Of Business
Communication, 52(3)
Colorado State University-Global Campus. (2010). Module 5– Workplace
Communication: Positive and Negative Message. [Blackboard ecourse]. In
ORG 536– Contemporary Business Writing and Communications (p. 1).
Greenwood Village, CO: Author.
Colorado State University-Global Campus. (2010). Module 1–Effective, Ethical,
and Professional Communication. [Blackboard ecourse]. In ORG 536–
Contemporary Business Writing and Communications (p. 1). Greenwood
Village, CO: Author.
Dee, K. M. (2015). Communicating Across Cultures. Alaska Business Monthly,
31(3), 98-99
Dees, C. (2005). Little things matter in customer communications Don't try this
at work: Yo, Bob - thx 4 the e-mail!!!. Public Relations Tactics, 12(2), 25.
Greenhill, S. (2015). Take to the stage without a wobble. Travel Trade Gazette
UK & Ireland, (3130), 37.

13. REFERENCES CONTINUED
Guffey, M. & Loewy, D. (2015). Business communication: Process and product (8th
ed.). Stamford, CT: Cengage Learning. ISBN-13: 9781285094069
HORN NORD, J., PALISZKIEWICZ, J., & KOOHANG, A. (2014). USING SOCIAL
TECHNOLOGIES FOR COMPETITIVE ADVANTAGE: IMPACT ON ORGANIZATIONS AND
HIGHER EDUCATION. Journal Of Computer Information Systems, 55(1), 92-104.
McCammon, R. (2015). So, here's the bad news.. Entrepreneur, 43(7), 24-25.
Prosci. (2014). Best Practices in Change Management. Loveland, CO: Prosci Research.
All images from:
Pixaby. (2015). Free High-Quality Images You can Use Anywhere. Retrieved from
http://pixabay.com