The document discusses factors that influence social orientation and corporate social responsibility (CSR) activities of companies in India. Political influence from special interest groups and media can shape business practices. Competitors may also encourage CSR activities when other companies engage in them. A company's resources and financial position affect their ability to contribute to social causes. Ethical decision making and a sense of moral responsibility also guide some companies' contributions to social welfare. Several major Indian companies are highlighted that contribute over 100 crores annually through CSR initiatives focused on areas like healthcare, education, livelihoods, and the environment.

1. POLITICAL INFLUENCE :This include pressure exerted by special interest groups in society and media to control
business practices. This include variety of NGOs like Consumer Interest Groups, Environmentalist etc.
COMPETITORS: Social Orientation is also influenced by competitive forces. When one or some companies
socially involved other may be encouraged or provoked to do some thing.
Resources: Social involvement of companies is also affected by the financial position and other resources of the
company. It may be noted that the Tisco has been constrained to cap, albeit at family high level, its social
responsibility expenditure.
ETHICAL INFLUENCES: Another factor influencing the social orientation is the ethical decision making and self
regulation of the business conduct. Some companies find their morale responsibility to contribute for the
wellbeing.

2. MAJOR COMPANIES IN INDIA CONTRIBUTING FOR CSR
 GODREJ CONSUMER PRODUCTS LTD.(GCPL); It spended Rs 34.08 crores on CSR initiative in FY
2020-21.Company spended this money on vulnerable communities and their livelihood
recovery programmes.
 INFOSYS LTD; The company spended Rs 325.32 crores in FY 2020-21, through Infosys
foundation focusing on sustainable and environmental activities.
 WIPRO LTD; the company spent Rs 251 crores in the last financial year covering humanitarian
aid, integrated health care reaching over 10million by covid response.
 TATA CHEMICALS LTD; the company spent Rs 21crores on its financial year 2020-21, supporting
six thousand farmers and rural women artisian.

3.  ITC LTD; the company spent Rs353.46 crores in financial year 2020-21 in sustainability and
social issues including white spread poverty and environmental degradation.
 VEDANTA LTD; it spent over Rs 331 crores on social development activities like education,
health, women empowerment and sports and culture.
 JSW STEEL LTD ; the company spent over Rs78.32 crores in building drinking water
resources better sanitation facilities conserving health creating platforms for skill building
and livelihoods.
 MAHINDRA& MAHINDRA LTD ; The company spent over Rs92.78 crores in the financial year
2020-21,out of which 20 crores was contributed in PM CARES FUND and others in
livelihood training programme for youth.