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CORPORATE SOCIAL
RESPONSIBILITY
IN JAPAN
CORPORATE SOCIAL RESPONSIBLILITY:
“the way an organization addresses economic, environmental, and social
issues, while fulfilling its obligations to stakeholders.”
-United Nations Industrial Development Organization
“SHUCHU KIYAKU” “SHONINDO”MEIJI ERA
17th
Century
18th
century
19th
century
Present
Set of guiding principles on
conducting proper trade—
expressing that it should not
only be carried out for one’s
individual benefit but also for
the benefit of others
Merchant code of
conduct expresses
that work needs to be
disciplined, honest and
efficient in serving
society.
Modernization
Westernization
Urbanization
CSR manifests itself in
many ways and across
various industries
BRIEF OVERVIEW OF EVOLUTION OF CSR IN JAPAN
ECONOMIC
GROWTH
Pollution and irresponsible
business practices led to
widespread public distrust
MODERN CSR
HISTORICAL AND CULUTURAL INFLUENCES ON CSR IN JAPAN
COLLECTIVISM
CONFUCIANISM
GENDER ROLES
MASCULINITY
CURRENT CSR EFFORTS IN JAPAN
CURRENT CSR EFFORTS: ENVIRONMENTAL SUSTAINABILITY
LEGISLATION NIPPON STEEL TOYOTA
JAPANESE GOVERNMENT INDUSTRIAL STEEL AUTOMOTIVE
Following the devastation of 3/11
Prime Minister Abe encouraged
regulators to develop legislation
that requires firms to report on
emissions, building plans, and
waste management
Through its Environmental
Management Committee, Nippon
combats global warming through
decreased CO2 emissions,
improved methods of waste
disposal and energy conservation
Consistently ranked as a top
green global brand, sustainability
is at the heart of the Toyota. With
innovative electric and fuel cell
technologies, Toyota has reduced
CO2 emissions by 43 million tons.
SUSTAINABILITY AND ECO-EFFICIENCY
GLOBAL ISSUES AND BUSINESS AID IN CRISIS
KIKKOMAN
FOOD COMPANY
TEPCO
ELECTRIC UTILITY
Kikkoman, through its Kikkoman Kares program active,
is in food banks in Japan and other parts of the globe. In
2014 Kikkoman donated 50 million yen in product, had it
been sold.
Owner of Daiichi Plant, played an active role in mitigation
strategies surrounding the meltdown.
This included developing full scale cleanup plans and
donating equipment to aid in the decommission process with
the least hazard to workers.
COMMUNITY RELATIONS AND EDUCATION
MEXT
JAPANESE GOVERNMENT
nd
In 2014 alone Ministry Of
Education Culture Sports
Science And Technology
(MEXT) invested over 14
billion yen into educational
practices
2014 PEARSON STUDY
RANK OF JAPAN
In a global study that compared
nations on cognitive skill and
educational attainment, Japan
ranked as second most
educated society in the world
SONY
In a global effort to combat illiteracy,
Sony partnered with the South Africa
Mobile Library Project and helped
provide children and teachers in
Africa donate over 125,000 books to
the mobile library
CONGLOMERATE
THE WAY AHEAD:
AREAS OF OPPORTUNITY FOR CSR IN JAPAN
KAROSHI
LABOR STANDARDS AND WORKING CONDITIONS
KAROJISATSU
ABOLISH ZERO
ACCIDENT GOAL
Japan’s zero accident goal is
counterproductive because it
encourages workers to place the firm’s
reputation above their own needs
which results in underreporting.
IMPROVE WORKING CONDITONS FOR VALUED STAKEHOLDER: THE EMPLOYEE
WORK-LIFE
BALANCE
Long and often uncompensated hours
is impacting birth rates, young worker
mobility and loyalty. Japanese firms
would benefit from greater life/work
balance
STOP WHALING TO IMPROVE GLOBAL REPUTATION
¥78
2AVERAGE ANNUAL
SUBSIDIES IN MILLIONS
Because whaling research is very
expensive and the revenues from
the sales of meat do not cover the
associated costs, it is a highly
subsidized industry
85%
198
6
DO NOT OR RARELY
EAT WHALE MEAT
In a 2014 Asahi Shimbun poll of
3,526 eligible Japanese voters, 85%
responded that they do consume
whale meat at all or do very rarely
YEAR OF IWC
WHALING BAN
Japan is operating under a legal
loophole, which allows for lethal
research and then sells the meat on
the commercial market
STOP WHALING TO IMPROVE GLOBAL REPUTATION
WHALE WATCHING
Because it is recognized that the Japanese
have traditionally regarded the whale with
reverence and appreciation, whale watching
would be a sustainable and financially sound
opportunity for the Japanese to utilize and
protect its whale population while still
upholding its global reputation.
SUSTATINABLE
BILLION DOLLAR INDUSTRY
ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE
MASCULINITY
GEERT HOFSTED MODEL
UMEYO FUYASEYO
With a score of 95/100,
Japan is one of the most masculine
societies in
the world.
JAPANESE SAYING
Produce more babies and
increase population
ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE
MITSUBISHI
AUTOMOTIVE
“Respecting people-
Increasing The Joy of Work’
MC has over 200 locations and 600 MC
group companies consisting of different
nationalities and genders.
MITSUBISHI HEAVY INDUSTRIES
EGINEERING, ELECTIRICAL, AND ELECTRONICS
In a 2014 JapanToday news release
Mitsubishi Heavy Industries announced its
target to increase of the companies female
managers threefold from its current level by
2020.
INCREASING WOMEN IN WORKPLACE
“ABENOMICS”
• BETTER CHILD CARE PRIVISIONS
• LESS INTENSE CORPORATE CULTURES
• WOMEN INVOLVEMENT IN HIGH
COROPOATE POSITIONS
GROWTH STRATEGY
UNIDO CULTURE
REPUTATION
ECO-
EFFICIENCY
EQUAL
OPPORITUNITY
GOOD
GOVERNANCE
COMMUNITY
RELATIONS
SUMMARY OF FINDINGS
LABOR
STANDARDS
NOW WE WOULD LIKE TO OPEN THE
FLOOR TO QUESTIONS
Q A&
THANK YOU FOR LISTENING
ARIGATO

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JAPANESE CSR FINAL PPT

  • 2. CORPORATE SOCIAL RESPONSIBLILITY: “the way an organization addresses economic, environmental, and social issues, while fulfilling its obligations to stakeholders.” -United Nations Industrial Development Organization
  • 3. “SHUCHU KIYAKU” “SHONINDO”MEIJI ERA 17th Century 18th century 19th century Present Set of guiding principles on conducting proper trade— expressing that it should not only be carried out for one’s individual benefit but also for the benefit of others Merchant code of conduct expresses that work needs to be disciplined, honest and efficient in serving society. Modernization Westernization Urbanization CSR manifests itself in many ways and across various industries BRIEF OVERVIEW OF EVOLUTION OF CSR IN JAPAN ECONOMIC GROWTH Pollution and irresponsible business practices led to widespread public distrust MODERN CSR
  • 4. HISTORICAL AND CULUTURAL INFLUENCES ON CSR IN JAPAN COLLECTIVISM CONFUCIANISM GENDER ROLES MASCULINITY
  • 6. CURRENT CSR EFFORTS: ENVIRONMENTAL SUSTAINABILITY LEGISLATION NIPPON STEEL TOYOTA JAPANESE GOVERNMENT INDUSTRIAL STEEL AUTOMOTIVE Following the devastation of 3/11 Prime Minister Abe encouraged regulators to develop legislation that requires firms to report on emissions, building plans, and waste management Through its Environmental Management Committee, Nippon combats global warming through decreased CO2 emissions, improved methods of waste disposal and energy conservation Consistently ranked as a top green global brand, sustainability is at the heart of the Toyota. With innovative electric and fuel cell technologies, Toyota has reduced CO2 emissions by 43 million tons. SUSTAINABILITY AND ECO-EFFICIENCY
  • 7. GLOBAL ISSUES AND BUSINESS AID IN CRISIS KIKKOMAN FOOD COMPANY TEPCO ELECTRIC UTILITY Kikkoman, through its Kikkoman Kares program active, is in food banks in Japan and other parts of the globe. In 2014 Kikkoman donated 50 million yen in product, had it been sold. Owner of Daiichi Plant, played an active role in mitigation strategies surrounding the meltdown. This included developing full scale cleanup plans and donating equipment to aid in the decommission process with the least hazard to workers.
  • 8. COMMUNITY RELATIONS AND EDUCATION MEXT JAPANESE GOVERNMENT nd In 2014 alone Ministry Of Education Culture Sports Science And Technology (MEXT) invested over 14 billion yen into educational practices 2014 PEARSON STUDY RANK OF JAPAN In a global study that compared nations on cognitive skill and educational attainment, Japan ranked as second most educated society in the world SONY In a global effort to combat illiteracy, Sony partnered with the South Africa Mobile Library Project and helped provide children and teachers in Africa donate over 125,000 books to the mobile library CONGLOMERATE
  • 9. THE WAY AHEAD: AREAS OF OPPORTUNITY FOR CSR IN JAPAN
  • 10. KAROSHI LABOR STANDARDS AND WORKING CONDITIONS KAROJISATSU
  • 11. ABOLISH ZERO ACCIDENT GOAL Japan’s zero accident goal is counterproductive because it encourages workers to place the firm’s reputation above their own needs which results in underreporting. IMPROVE WORKING CONDITONS FOR VALUED STAKEHOLDER: THE EMPLOYEE WORK-LIFE BALANCE Long and often uncompensated hours is impacting birth rates, young worker mobility and loyalty. Japanese firms would benefit from greater life/work balance
  • 12. STOP WHALING TO IMPROVE GLOBAL REPUTATION ¥78 2AVERAGE ANNUAL SUBSIDIES IN MILLIONS Because whaling research is very expensive and the revenues from the sales of meat do not cover the associated costs, it is a highly subsidized industry 85% 198 6 DO NOT OR RARELY EAT WHALE MEAT In a 2014 Asahi Shimbun poll of 3,526 eligible Japanese voters, 85% responded that they do consume whale meat at all or do very rarely YEAR OF IWC WHALING BAN Japan is operating under a legal loophole, which allows for lethal research and then sells the meat on the commercial market
  • 13. STOP WHALING TO IMPROVE GLOBAL REPUTATION WHALE WATCHING Because it is recognized that the Japanese have traditionally regarded the whale with reverence and appreciation, whale watching would be a sustainable and financially sound opportunity for the Japanese to utilize and protect its whale population while still upholding its global reputation. SUSTATINABLE BILLION DOLLAR INDUSTRY
  • 14. ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE MASCULINITY GEERT HOFSTED MODEL UMEYO FUYASEYO With a score of 95/100, Japan is one of the most masculine societies in the world. JAPANESE SAYING Produce more babies and increase population
  • 15. ADDRESS GENDER EQUALITY BY INCREASING WOMEN IN WORKPLACE MITSUBISHI AUTOMOTIVE “Respecting people- Increasing The Joy of Work’ MC has over 200 locations and 600 MC group companies consisting of different nationalities and genders. MITSUBISHI HEAVY INDUSTRIES EGINEERING, ELECTIRICAL, AND ELECTRONICS In a 2014 JapanToday news release Mitsubishi Heavy Industries announced its target to increase of the companies female managers threefold from its current level by 2020.
  • 16. INCREASING WOMEN IN WORKPLACE “ABENOMICS” • BETTER CHILD CARE PRIVISIONS • LESS INTENSE CORPORATE CULTURES • WOMEN INVOLVEMENT IN HIGH COROPOATE POSITIONS GROWTH STRATEGY
  • 18. NOW WE WOULD LIKE TO OPEN THE FLOOR TO QUESTIONS Q A& THANK YOU FOR LISTENING ARIGATO

Editor's Notes

  1. Good morning ladies and gentlemen. Before we begin, we would like to take this time to thank H.R. College, the judges and all of you in the audience for allowing us the opportunity to present at this years International Economics Convention. Its an honor to share the stage with such passionate and talented business students from all over the world. Today we will be presenting our findings on CSR in Japan
  2. Because the United Nations offers one of the most comprehensive definitions for corporate social responsibility, we have chosen to use it as our guiding star. It states that CSR is the way that organizations address economic, environmental, and social issues while still fulfilling its obligations to stakeholders. Some of the basic tenets of CSR include eco-efficiency, good governance, community relations, labor standards and working conditions, and equal opportunity regardless of age, gender, or race. With regards to these basic tenets, Japan is making significant strides on some key CSR issues while failing to address others.
  3. In order to appreciate modern CSR efforts, it is important to understand the evolution of responsible business within this island nation. The idea of companies behaving benevolently is in no way novel—in fact, it can be traced back hundreds of years. One of the first known writings regarding responsible business can be found in the SHUCHU KIYAKU. This text, written by a wealthy merchant family in the 17th century expresses that business should not only be carried out for one’s individual benefit but for the benefit of others. The following century was characterized by extensive economic growth which allowed Japan to evolve into economic powerhouse we now know today. However this economic expansion did not come without a price. As business grew, so did pollution and public distrust. While many businesses operated with disregard and even argued that the increased pollution was a sign of economic growth and prosperity, there was a movement in the merchant class to repair the broken trust between community members and businessmen. The merchants developed a code of conduct, similar to the revered samurai code, expressing work should be honest and efficient in serving society. The remainder of this presentation will focus on modern CSR efforts but before we get to that, we would like to briefly discuss the some of the things that we have found to influence CSR in Japan.
  4. We have found that CSR takes on a cultural uniqueness and that the distinct philosophies, social mores and traditions of the Japanese play an integral role in how business and CSR is conducted in the country.   For example, many of the values of Confucianism have had significant influence on business in Japan. The classic Japanese value of operating as a collective group is deeply rooted in this belief system as well as the obligation to honor the family.   Additionally, Japan is characteristically a very masculine and collectivist society, meaning that it is a society driven by intense competition, achievement and success and that harmony of group is far more valued than the expression of individual opinions.   These longstanding ideals influence which CSR efforts Japan turns its attention to such as _community relations and good governance_ and which issues it neglects such as equal opportunity and labor standards.   As promised, we will now walk you through modern CSR efforts in Japan.
  5. sustainability
  6. Community relations
  7. Community relations
  8. StakeHolder
  9. Today we have had the pleasure of walking you through our findings on CSR in Japan. In review, we have chosen the UNIDO definition of CSR as a means to evaluate CSR efforts in Japan. We have found that CSR takes on a cultural uniqueness and that the distinct philosophies, traditions and social mores of the Japanese have influenced which tenets Japanese firms address and which they do not. With regards to some of the basic tenets of CSR, Japan is making significant strides in eco-efficiency, good governance, and community relations issues. However, many Japanese firms have not yet addressed labor standards and working conditions and have failed to embrace diversity. We believe that these issues as well as issues regarding its global reputation can be addressed through the initiatives we have provided today. Once again, our team would like express our sincere thanks for the opportunity to present at this years international economics competition. Now we would like to open the floor to questions.