This document proposes innovative technology solutions for traffic management in Amritsar, Punjab funded by HDFC Bank's CSR initiative. It outlines key traffic concerns in Amritsar due to its growing population and visitor traffic. The proposed solutions include electric vehicles for mobile traffic posts and equipment transport, solar-powered traffic management posts, hoverboards for pedestrian patrols, drones for aerial monitoring, and a control center to coordinate the technology interventions. These solutions aim to reduce congestion and pollution while improving public safety and traffic flow in the city.

1. Innovative Technology Solutions for
Public sustenance under
Police Commissionerate, Amritsar
Under HDFC CSR initiative

2. Amritsar City – Importance & Relevance
Amritsar, the city of Golden Temple, symbolizes the spiritual heritage of
the people of Punjab.
As per the 2011 census, the population of Amritsar is approx. 2 million
(1,989,961)
Punjab State Transport Department reported 1.2 million registered
vehicles in Amritsar as of 2019
HDFC Bank has proposed to utilise CSR funds to provide environmental
sustainence through technology intervention for Police
Commissionerate Amritsar

3. Traffic Flow - Key Concerns
• The city of Amritsar has seen a steady increase in vehicular & pedestrian
traffic volume due to the rapid urbanization and visitors to the city
Congestion & Environmental pollution
• Daily visitor count of 1,00,000 approx which goes up to 2,00,000 during
important days which aggregates at Golden Temple and segregates to other
spots as well
High Footfall
• Golden temple heritage area
• Railway Station
• Bus Stand
• Airport
• 30 major junctions & markets
Key locations

4. Highlights of the proposition
• Eco friendly Electric Vehicles - Zero emission
Electric Vehicles
• Reduce congestion to avoid idling pollution by vehicles
• Sustainable solutions
Public facilitation
• Use of UAVs
• Use of cutting edge technologies for public safety
Technology Intervention

5. Visibility & Branding Proposition
• National & international visibility
• Equipment to have built-in of minimum 4 years AMC and cost of any
consumables/service payments
Visibility
• Daily visitor count of 1,00,000 approx which goes up to 2,00,000 during important
days
• Local urban & rural population
• High branding proposition
• Long term visibility with Police presence
Public volume
• Golden temple heritage lane – Highest pedestrian aggregation
• Railway Station
• Bus Stand
• Airport
• Major junctions & commercial areas
Key locations of equipment deployment

6. Solutions Proposed
Mobility
• Crowd
management
mobility
• Locations
• Heritage Street
• Railway Station
• Bus Stand
• Airport
Monitoring
• Aerial
monitoring
• Locations
• Roads &
Junctions
• Heritage Street
• Railway Station
• Bus Stand
• Airport
Management
• Control Centre
• Location
• Police Offices

7. Traffic Post
S No Item Qty
1 Vehicle 25
2 Customisation 25
EV based Mobile Traffic Post to
serve the public
• Unique design for Heritage zone
• High visibility by pedestrian traffic
• Eye catching concept
• Less parking space
• Easy maneuverability in congested areas
• Low Capex
• Low Opex
• Eco friendly

8. Transport Pick up
S No Item Qty
1 Vehicle 5
2 Customisation 5
EV based equipment transport
• Unique design for Heritage zone
• Optimum loading size ratio
• For use of transporting traffic equipment
• Less parking space
• Easy maneuverability in congested areas
• Low Capex
• Low Opex
• Eco friendly

9. Traffic Management Post
S No Item Qty
1 Traffic Post 25
With foundation, Solar Power,
Camera, illumination & Fan
Traffic decongestion on non signal
junctions
• Solar Powered
• Illumination & Fan
• Fixed signage space
• 4G/5G Cameras
• Fixed foundation plinth & Safety pipe
ring

10. Pedestrian public service
S No Item Qty
1 19” Wheel Hover board 10
2 Customisation 10
Deployment for patrolling
pedestrian areas
• Innovative concept
• Low Capex
• Low Opex
• Quick maneuverability
• High wheel base for uneven areas
• Eco friendly

11. UAV’s
S No Item Qty
1 Long Range Drone with
extra batteries
2
2 Short Range Drone with
extra batteries
2
3 License & Certification 4
Aerial monitoring & control of
traffic intensive areas
• Point to Point deployment in short
range
• Long route Patrol
• Night vision, Light strobe & audio
reach
• Video record for research &
analysis

12. Control Centre
S No Item Qty
1 Video Screens (70” or higher) 2
2 Workstations 2
3 Laptop 21
4 Mobile Connectivity for all
devices
(3 years @Rs. 1000.00 / month)
50

13. Thank You