Expert Focus Proposal for CS377T class at Stanford

1. Yi
Yin
–
CS377T
Behavior
Design
Expert
Focus
Expert
Focus:
I
would
like
to
design
calming
mechanisms
to
help
young
professionals
dealing
with
informa7on
overload.
Background:
Today,
young
professionals
receive
streams
of
informa7on
from
variety
of
sources...email,
social
media,
blogs
and
etc.
I
would
like
to
develop
a
mechanism
to
organize
this
informa7on
according
to
personalized
life
interests
rather
than
forced
communica7on
channels.

2. Meet
Jane
• Age:
25
...
Struggling
to
organize
• Single
informa7on
from
various
• Lives
in
Marina,
SF
sources
• Stanford
Grad.
…
trying
to
maintain
work/life
balance
• Consultant
@
Bain
…
trying
to
keep
up
with
• Avid
runner
people
• 1000+
facebook
friends
…
afraid
of
missing
out
• 50+
emails/day
on
events
• 400+
sms/month
• Follows
30+
blogs
Poten@al
solu@on:
tools
to
help
her
organize
informa7on
around
her
lifestyle