Yi	
  Yin	
  –	
  CS377T	
  Behavior	
  Design	
  Expert	
  Focus	
  
	
  
Expert	
  Focus:	
  I	
  would	
  like	
  to	
  design	
  calming	
  mechanisms	
  to	
  help	
  young	
  
professionals	
  dealing	
  with	
  informa7on	
  overload.	
  	
  	
  
	
  
	
  
Background:	
  Today,	
  young	
  professionals	
  receive	
  streams	
  of	
  informa7on	
  from	
  
variety	
  of	
  sources...email,	
  social	
  media,	
  blogs	
  and	
  etc.	
  	
  I	
  would	
  like	
  to	
  develop	
  
a	
  mechanism	
  to	
  organize	
  this	
  informa7on	
  according	
  to	
  personalized	
  life	
  
interests	
  rather	
  than	
  forced	
  communica7on	
  channels.	
  
Meet	
  Jane	
  
•    Age:	
  25	
                       ...	
  Struggling	
  to	
  organize	
  
•    Single	
                           informa7on	
  from	
  various	
  
•    Lives	
  in	
  Marina,	
  SF	
     sources	
  
•    Stanford	
  Grad.	
                …	
  trying	
  to	
  maintain	
  
                                        work/life	
  balance	
  
•    Consultant	
  @	
  Bain	
  
                                        …	
  trying	
  to	
  keep	
  up	
  with	
  
•    Avid	
  runner	
                   people	
  
•    1000+	
  facebook	
  friends	
     …	
  afraid	
  of	
  missing	
  out	
  
•    50+	
  emails/day	
                on	
  events	
  
•    400+	
  sms/month	
                	
  
•    Follows	
  30+	
  blogs	
          Poten@al	
  solu@on:	
  tools	
  
                                        to	
  help	
  her	
  organize	
  
                                        informa7on	
  around	
  her	
  
                                        lifestyle	
  

Cs377t Expert Focus

  • 1.
    Yi  Yin  –  CS377T  Behavior  Design  Expert  Focus     Expert  Focus:  I  would  like  to  design  calming  mechanisms  to  help  young   professionals  dealing  with  informa7on  overload.           Background:  Today,  young  professionals  receive  streams  of  informa7on  from   variety  of  sources...email,  social  media,  blogs  and  etc.    I  would  like  to  develop   a  mechanism  to  organize  this  informa7on  according  to  personalized  life   interests  rather  than  forced  communica7on  channels.  
  • 2.
    Meet  Jane   •  Age:  25   ...  Struggling  to  organize   •  Single   informa7on  from  various   •  Lives  in  Marina,  SF   sources   •  Stanford  Grad.   …  trying  to  maintain   work/life  balance   •  Consultant  @  Bain   …  trying  to  keep  up  with   •  Avid  runner   people   •  1000+  facebook  friends   …  afraid  of  missing  out   •  50+  emails/day   on  events   •  400+  sms/month     •  Follows  30+  blogs   Poten@al  solu@on:  tools   to  help  her  organize   informa7on  around  her   lifestyle