SlideShare a Scribd company logo
Blit
Open Source Collaborative Security engine
Dynamic
Blit
Open Source Behavior Security engine
& Reputation
CrowdSec
Safer Together
Internet Trust Broker
2
CrowdSec
Legal form
SAS with 241 923 € capital
Incorporation
December 2019
Fundraising
Smart money: 880K€
(summer 2020, runway until Oct 2021)
Team
9 talented people
CrowdSec
Corp
The rise of the CROWD
Crowdfunding
Vacation Friends
Working
Driving What about
Security?
Built-to-sell, SINCE day 1
4
CrowdSec
1: become the
de-facto IDPS
2: Drive adoption, get
thousands of users
3: provide business
grade SaaS services
4: Grow to the de-
facto status of
Internet Trust Broker
A path to adoption
CrowdSec
From the Idea to the Plan
Team
Product
Market
Business model
Data-driven
Innovation
open-source
Crowded
Vision Mission
6
CrowdSec
V1.0
Growth
Marketing
2021
A.I
Growth
2022
Acquisition
Growth
2023
Thrive
2024
1M€ Turnover
4M€ Turnover
12 people
15 people
23 people
25 people
The board has a precise flight plan...
30k users
100k users
300k users
900k users
...formally Applied every day
With a real innovation:
A Massively multiplayer Firewall
Connect the data
source you want
Behavior scenarios
detect aggressions
Remedy where and
how you want
Share your own
sightings
BAD IP
Syslog, journald,
Cloudtrails, SIEM,
ELK, Kafka, etc.
CrowdSec
Blocklists
yours ours
community
1 2 3 4
7
BAD IP
CrowdSec
WITH AN Advantage
8
01 Experienced 02 Sustainable 04
Transparent &
Auditable
03 Accessible
CrowdSec
Managed
Hosting
Client side
treatment, can
grow
Low user barrier
High copy cat
barrier
User perception
Ex: Fail2ban, suricata, …
user base
> 1 000 000
(src: debian package popularity contest)
on an educated Market
01
0
With a data driven philosophy...
Content marketing
Reactive user’s community sonar
Daily / weekly KPIs
Budget / Tech adjustments
...fully automated.
CrowdSec
...And The road to 3.5% conversion rate
Get known from targets
(with the OS tool, eye candy radar &
content marketing)
Easy conversion
(WW PSP, VAT & taxes handling,
support, mail reminders)
Smart retention
(Constantly offer more
features for the price)
Easy deployment for all
Communication
Ignite the need
Frictionless premium
Always offer more
Onboard easily
(with assisted setup, Hub, premade
configs, support)
Strong premium incentive
(Offer premium trial, show benefits
with smart marketing automation)
11
But also...
An unusual strategy,
consisting in feeding all
the business that doesn’t
scale to our business
ecosystem, like training,
support, monitoring, etc.
Hence no growth friction
and a happy business
ecosystem pushing us
up.
An early glimpse of the monetization model
12
CrowdSec
Behavior engine (agent) yes optional optional
Reputation engine (bouncers) yes yes yes
Local Customizable With compliance
200K queries included
Support Community 24x5, Chat/Mail 24x7 Chat/Mail
Features
yes
no
Local
Community
no
yes
Local & Online
24x5, Chat/Mail
Free Watcher Premium Enterprise
API access
(Not sharing) (Sharing signals) Premium clients Premium clients Premium clients
Dashboard & reporting
IP Block list (Hot API Access)
Customizable block lists (geo, activity type, sharding, …)
IP Block list (Local cache, updated every 30 min)
Private consensus (between your own machines)
Centralized fleet management + Security Group Policies
Forensic as a service (cold log analyzes)
“Am I under attack” & “Am I attacking” (self monitoring)
[2022] Artificial Intelligence enhanced filtering
Practical results
From the past three months
01
4
CrowdSec
we generate a Massive adoption by a growing community
Worldwide community
3 500+ Users (+4800%)
Alpha : May 2020
Beta : September
Stable : December
15
Dynamics
&
Acceleration
with an innovative product
that meets a real need,
which achieves +4% growth per
day on average since september
with an international reach
In a growing market (+56% / year)
(source : Gartner)
200K€ 700K€ 4M€
OPPORTUNITY FOR AN UNSOLICITED FundinG ROUND
16
01 FOUNDERS ROUND 02 SMR ROUND 04 (SERIE-A)
03 SEEDING ROUND
CrowdSec
(15M€)
1) Multiply our
marketing
operations
CrowdSec
CrowdSec
Dual community strategy 18
Wide-beam communication
- Content marketing
- Influencers, podcasts, video
- Social networks
- Howtos
- Stack exchange participation
- Sponsoring, etc.
Focus-beam interaction
- Cmty mgr & packager
- Will identify large user pools
- In specific areas, like home
automation, IoT, CMS, e-
commerce, etc.
- They will then package the
plugin and make it known
19
2) API calls:
Monetizing
the Network
effect
03
01
1st packet sent by a new IP, is
screened by our API (on or offline)
API replies
“Pass” or “Act”
Unknown IPs
make queries
02
IP ?
CrowdSec
19
? ?
LEVERAGE THE API ANYWHERE
20
Daemons Appliances HTTP servers Languages &
frameworks
Apps, codelets,
tools
And let you choose response to enforce
CrowdSec
...
SAFER TOGETHER
21
“An excellent way to really protect exposed
servers” Willy Tarreau (Founder - Haproxy)
“CrowdSec takes a novel approach to
programmatically staying ahead of
emerging threats through a novel
application of crowd-sourcing”
Omkhar Arasaratnam
(Engineering Director - Google)
“It’s so good, I thought it already existed.
I’ll be among the 1st customers”
Yoav Kutner
(Founder - Magento & Oro Inc)
“Crowdsec [is] making the world
safer [...] go grab and install it”
Flemming Riis
(Director Risk Assessment - GoDaddy)
“That might just be the new security
approach we were waiting for”
Michel Moriniaux
(SRE MAnager - Microsoft/LinkedIN)
“An excellent approach to the problem”
Frank Denis
(Security guru, former CISO at OVH)
https://crowdsec.net
CrowdSec
We are a community, our individual fates are linked

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CrowdSec - Seed Round Deck

  • 1. Blit Open Source Collaborative Security engine Dynamic Blit Open Source Behavior Security engine & Reputation CrowdSec Safer Together Internet Trust Broker
  • 2. 2 CrowdSec Legal form SAS with 241 923 € capital Incorporation December 2019 Fundraising Smart money: 880K€ (summer 2020, runway until Oct 2021) Team 9 talented people CrowdSec Corp
  • 3. The rise of the CROWD Crowdfunding Vacation Friends Working Driving What about Security?
  • 4. Built-to-sell, SINCE day 1 4 CrowdSec 1: become the de-facto IDPS 2: Drive adoption, get thousands of users 3: provide business grade SaaS services 4: Grow to the de- facto status of Internet Trust Broker A path to adoption
  • 5. CrowdSec From the Idea to the Plan Team Product Market Business model Data-driven Innovation open-source Crowded Vision Mission
  • 6. 6 CrowdSec V1.0 Growth Marketing 2021 A.I Growth 2022 Acquisition Growth 2023 Thrive 2024 1M€ Turnover 4M€ Turnover 12 people 15 people 23 people 25 people The board has a precise flight plan... 30k users 100k users 300k users 900k users ...formally Applied every day
  • 7. With a real innovation: A Massively multiplayer Firewall Connect the data source you want Behavior scenarios detect aggressions Remedy where and how you want Share your own sightings BAD IP Syslog, journald, Cloudtrails, SIEM, ELK, Kafka, etc. CrowdSec Blocklists yours ours community 1 2 3 4 7 BAD IP CrowdSec
  • 8. WITH AN Advantage 8 01 Experienced 02 Sustainable 04 Transparent & Auditable 03 Accessible CrowdSec Managed Hosting Client side treatment, can grow Low user barrier High copy cat barrier User perception
  • 9. Ex: Fail2ban, suricata, … user base > 1 000 000 (src: debian package popularity contest) on an educated Market
  • 10. 01 0 With a data driven philosophy... Content marketing Reactive user’s community sonar Daily / weekly KPIs Budget / Tech adjustments ...fully automated.
  • 11. CrowdSec ...And The road to 3.5% conversion rate Get known from targets (with the OS tool, eye candy radar & content marketing) Easy conversion (WW PSP, VAT & taxes handling, support, mail reminders) Smart retention (Constantly offer more features for the price) Easy deployment for all Communication Ignite the need Frictionless premium Always offer more Onboard easily (with assisted setup, Hub, premade configs, support) Strong premium incentive (Offer premium trial, show benefits with smart marketing automation) 11 But also... An unusual strategy, consisting in feeding all the business that doesn’t scale to our business ecosystem, like training, support, monitoring, etc. Hence no growth friction and a happy business ecosystem pushing us up.
  • 12. An early glimpse of the monetization model 12 CrowdSec Behavior engine (agent) yes optional optional Reputation engine (bouncers) yes yes yes Local Customizable With compliance 200K queries included Support Community 24x5, Chat/Mail 24x7 Chat/Mail Features yes no Local Community no yes Local & Online 24x5, Chat/Mail Free Watcher Premium Enterprise API access (Not sharing) (Sharing signals) Premium clients Premium clients Premium clients Dashboard & reporting IP Block list (Hot API Access) Customizable block lists (geo, activity type, sharding, …) IP Block list (Local cache, updated every 30 min) Private consensus (between your own machines) Centralized fleet management + Security Group Policies Forensic as a service (cold log analyzes) “Am I under attack” & “Am I attacking” (self monitoring) [2022] Artificial Intelligence enhanced filtering
  • 13. Practical results From the past three months
  • 14. 01 4 CrowdSec we generate a Massive adoption by a growing community Worldwide community 3 500+ Users (+4800%) Alpha : May 2020 Beta : September Stable : December
  • 15. 15 Dynamics & Acceleration with an innovative product that meets a real need, which achieves +4% growth per day on average since september with an international reach In a growing market (+56% / year) (source : Gartner)
  • 16. 200K€ 700K€ 4M€ OPPORTUNITY FOR AN UNSOLICITED FundinG ROUND 16 01 FOUNDERS ROUND 02 SMR ROUND 04 (SERIE-A) 03 SEEDING ROUND CrowdSec (15M€)
  • 18. CrowdSec Dual community strategy 18 Wide-beam communication - Content marketing - Influencers, podcasts, video - Social networks - Howtos - Stack exchange participation - Sponsoring, etc. Focus-beam interaction - Cmty mgr & packager - Will identify large user pools - In specific areas, like home automation, IoT, CMS, e- commerce, etc. - They will then package the plugin and make it known
  • 19. 19 2) API calls: Monetizing the Network effect 03 01 1st packet sent by a new IP, is screened by our API (on or offline) API replies “Pass” or “Act” Unknown IPs make queries 02 IP ? CrowdSec 19 ? ?
  • 20. LEVERAGE THE API ANYWHERE 20 Daemons Appliances HTTP servers Languages & frameworks Apps, codelets, tools And let you choose response to enforce CrowdSec ...
  • 21. SAFER TOGETHER 21 “An excellent way to really protect exposed servers” Willy Tarreau (Founder - Haproxy) “CrowdSec takes a novel approach to programmatically staying ahead of emerging threats through a novel application of crowd-sourcing” Omkhar Arasaratnam (Engineering Director - Google) “It’s so good, I thought it already existed. I’ll be among the 1st customers” Yoav Kutner (Founder - Magento & Oro Inc) “Crowdsec [is] making the world safer [...] go grab and install it” Flemming Riis (Director Risk Assessment - GoDaddy) “That might just be the new security approach we were waiting for” Michel Moriniaux (SRE MAnager - Microsoft/LinkedIN) “An excellent approach to the problem” Frank Denis (Security guru, former CISO at OVH) https://crowdsec.net CrowdSec We are a community, our individual fates are linked