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Invisible Children_NPO Management

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Invisible Children_NPO Management

  1. 1. INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  2. 2. Strengths & WeaknessesStrengths & Weaknesses INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  3. 3. Childhood ≠ AK47 Recommendation 1: Maintain the basic product lines and reduce the extensive lines Recommendation 1: Maintain the basic product lines and reduce the extensive lines INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  4. 4. Online ShopOnline Shop INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES. Keep it Reform it
  5. 5. Childhood ≠ AK47 Kids are not Killers “Advocate it”“Advocate it” INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  6. 6. Execution Plan: “Fourth Estate Kits”Execution Plan: “Fourth Estate Kits” INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  7. 7. - Target: Monthly donors - When: once/year - Kits: special products + “Thank you” card Execution Plan: “Fourth Estate Kits”Execution Plan: “Fourth Estate Kits” INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  8. 8. • Fundraising + Corporate partnership = 2% of revenue • No long-term corporate partnership • Only in-kind donation for event Childhood ≠AK47 AK47 Kids are not Killers Recommendation 2: Business CooperationRecommendation 2: Business Cooperation INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  9. 9. Pros & Cons Pros Invisible Children Diverse revenue sources Business Shared donor base ( Young generation) Attract new customers Positive brand leverage to both Cons Invisible Children Brand image - does it fit? Business Risk for negative brand leverage INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES. Pro & ConsPro & Cons
  10. 10. • Target corporate: Electronic device • How: Buy one donate one • Why: Good cause, Same customer base INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES. RExecution Plan: “Hear” for AfricaExecution Plan: “Hear” for Africa
  11. 11. Recommendation 3: Maintain & Collaborate Recommendation 3: Maintain & Collaborate INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  12. 12. Recommendation 3: Maintain & Collaboration Recommendation 3: Maintain & Collaboration WASH INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  13. 13. Recommendation 3: Pros & ConsRecommendation 3: Pros & Cons INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.
  14. 14. Any Questions? INVISIBLE CHILDREN EXISTS TO BRING A PERMANENT END TO LRA ATROCITIES.

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