CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Welcome To
Welcome to
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
•  Launched in April 2011, the brainchild of expert researchers and technologists
designed to bring the two worlds together in perfect unison:
–  Cutting edge technology
–  A beautiful interface, designed to feel tactile and friendly
–  A powerful research tool
•  CrowdLab is a native app running on iOS and Android, with integrated online forum
capability and an external task feature to link to any other platform (research or
not) – truly “All Channels Open”
•  Since our launch we have completed over 350 mobile based projects in 15 languages
and 20 countries
•  CrowdLab has been shortlisted for 5 MRS awards and have also won the
MRS/ASC award for technology innovation and effectiveness
and the Best conference paper award for innovation.
A brief history of time
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
•  Survey content is split into digestible tasks
•  Each task can be set to be completed once, or many times
•  Tasks can be locked and unlocked based on date/time, previous responses
•  Works completely offline, so there is no barrier to completion
•  Participants live with the app for 1-2 weeks, or longer, completing different
tasks
•  Seamlessly transition participants from surveys, to diaries, journeys,
self-ethnography and forums within the same project
Research design built around access to software “on-the-go”
Making mobile fit for purpose
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Gathering both quantitative and qualitative information
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Real time Dashboard
-Live project management tracking to
see who has done what
- View responses by task across all
participants or follow one participants
entire journey
- All variety of views for participant,
researcher and client alike
	
  	
  
	
  
	
  
Real time researcher tools
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Filtering, sorting, tagging
- Set filters by segment, language or other key
criteria for digestible viewing of content
- Create your own tags for distilling and
codifying media and data responses
- More user informed developments being
created in the Lab right now
	
  	
  
	
  
	
  
Real time researcher tools….
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Added Value Service
- Full coding and tabulation services
available. Translation and transcription
services provided where necessary
- Live moderator support for foreign
language discussions
- Let us take the strain – soup to nuts
project support from creation to analysis
 
	
  
	
  
Additional services
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
All Channels Open Individual
Ethnographic
& diary
activities
Quantitative
questions
Moderator led
Discussion
boards/
Live chats
People can move
between methods
within one project
(all methods at all
times)
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Life	
  Logging	
  
Find	
  out	
  what	
  people	
  see,	
  think,	
  feel	
  and	
  do	
  in	
  
real	
  4me	
  through	
  the	
  power	
  of	
  self-­‐
ethnography	
  
Life Logging
Find out what people see, think, feel and do in real time through the power of self-ethnography
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Decision	
  Journeys	
  
Be	
  with	
  people	
  as	
  they	
  go	
  on	
  journeys	
  in	
  
irra4onal	
  and	
  idiosyncra4c	
  ways	
  
Be with people as they go on journeys in irrational and idiosyncratic ways
Decision Journeys
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Experien3al	
  Events	
  
Get	
  real	
  4me	
  feedback	
  on	
  the	
  events	
  and	
  
experiences	
  brands	
  sponsor,	
  create	
  and	
  
develop	
  
Experiential Events
Get real time feedback on the events and experiences brands sponsor, create and develop
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
Ad	
  &	
  Brand	
  Encounters	
  
See	
  how	
  your	
  brand	
  and	
  communica4ons	
  are	
  
breaking	
  through	
  in	
  real	
  4me	
  and	
  in	
  their	
  real	
  
context	
  
Ad and Brand Encounters
See how your brand and communications are breaking through in real time and in their real context
CrowdLab Ltd.
141 North Hill, London N6 4DP, UK.
Registered in England & Wales No. 07528459.
Registered Address: 18 Buchanan Close, Nothampton NN4 8RA.
VAT Registration No. 107 651526.
richard@crowdlab.com
+44 (0)7590 462342
niall@crowdlab.com
+ 44 (0)7958 576773
The Lab is always open

Crowd lab intro slides march 2015

  • 1.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Welcome To Welcome to
  • 2.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. •  Launched in April 2011, the brainchild of expert researchers and technologists designed to bring the two worlds together in perfect unison: –  Cutting edge technology –  A beautiful interface, designed to feel tactile and friendly –  A powerful research tool •  CrowdLab is a native app running on iOS and Android, with integrated online forum capability and an external task feature to link to any other platform (research or not) – truly “All Channels Open” •  Since our launch we have completed over 350 mobile based projects in 15 languages and 20 countries •  CrowdLab has been shortlisted for 5 MRS awards and have also won the MRS/ASC award for technology innovation and effectiveness and the Best conference paper award for innovation. A brief history of time
  • 3.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. •  Survey content is split into digestible tasks •  Each task can be set to be completed once, or many times •  Tasks can be locked and unlocked based on date/time, previous responses •  Works completely offline, so there is no barrier to completion •  Participants live with the app for 1-2 weeks, or longer, completing different tasks •  Seamlessly transition participants from surveys, to diaries, journeys, self-ethnography and forums within the same project Research design built around access to software “on-the-go” Making mobile fit for purpose
  • 4.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Gathering both quantitative and qualitative information
  • 5.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Real time Dashboard -Live project management tracking to see who has done what - View responses by task across all participants or follow one participants entire journey - All variety of views for participant, researcher and client alike         Real time researcher tools
  • 6.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Filtering, sorting, tagging - Set filters by segment, language or other key criteria for digestible viewing of content - Create your own tags for distilling and codifying media and data responses - More user informed developments being created in the Lab right now         Real time researcher tools….
  • 7.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Added Value Service - Full coding and tabulation services available. Translation and transcription services provided where necessary - Live moderator support for foreign language discussions - Let us take the strain – soup to nuts project support from creation to analysis       Additional services
  • 8.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. All Channels Open Individual Ethnographic & diary activities Quantitative questions Moderator led Discussion boards/ Live chats People can move between methods within one project (all methods at all times)
  • 9.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Life  Logging   Find  out  what  people  see,  think,  feel  and  do  in   real  4me  through  the  power  of  self-­‐ ethnography   Life Logging Find out what people see, think, feel and do in real time through the power of self-ethnography
  • 10.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Decision  Journeys   Be  with  people  as  they  go  on  journeys  in   irra4onal  and  idiosyncra4c  ways   Be with people as they go on journeys in irrational and idiosyncratic ways Decision Journeys
  • 11.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Experien3al  Events   Get  real  4me  feedback  on  the  events  and   experiences  brands  sponsor,  create  and   develop   Experiential Events Get real time feedback on the events and experiences brands sponsor, create and develop
  • 12.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. Ad  &  Brand  Encounters   See  how  your  brand  and  communica4ons  are   breaking  through  in  real  4me  and  in  their  real   context   Ad and Brand Encounters See how your brand and communications are breaking through in real time and in their real context
  • 13.
    CrowdLab Ltd. 141 NorthHill, London N6 4DP, UK. Registered in England & Wales No. 07528459. Registered Address: 18 Buchanan Close, Nothampton NN4 8RA. VAT Registration No. 107 651526. richard@crowdlab.com +44 (0)7590 462342 niall@crowdlab.com + 44 (0)7958 576773 The Lab is always open