Digital Media Measurement | Brian D. SheltonBrian Shelton
Digital media measurement has shifted from multi-channel to cross-channel marketing, where customers are tracked across different channels. This requires listening to customers and engaging them with the right content on the right channel. While many organizations struggle with understanding cross-channel interactions and managing different technologies, key players in marketing/monitoring, PR software, and digital analytics are helping to drive more integrated measurement. The biggest challenges now involve interpreting large amounts of "big data" to inform strategies, rather than just collecting data.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Cross media planning & how to target your audience using person typesMatthijs van Engelen
The document discusses developing a cross-media plan to effectively engage target audiences. It emphasizes understanding the audience by defining their needs, interests, and preferred media platforms. The document also provides an example media plan template to map how to reach, interest, engage, maintain, and activate audiences across different channels over time. Finally, it stresses the importance of understanding audiences at an individual level to meet their specific needs through the right content and media.
This document discusses cross-media measurement and deduplicated reach. It summarizes Gemius' methodology for cross-platform audience measurement called Behavioral Panel Synthesis (BPS). BPS uses metrical clustering, logistic regression, and nearest neighbor merging to integrate panel data from PCs, mobile devices, and tablets. The document outlines plans to expand this methodology to fully integrated measurement of internet, television, radio, and print audiences. It encourages readers to prepare for cross-media measurement being the future industry standard.
Digital Media Measurement | Brian D. SheltonBrian Shelton
Digital media measurement has shifted from multi-channel to cross-channel marketing, where customers are tracked across different channels. This requires listening to customers and engaging them with the right content on the right channel. While many organizations struggle with understanding cross-channel interactions and managing different technologies, key players in marketing/monitoring, PR software, and digital analytics are helping to drive more integrated measurement. The biggest challenges now involve interpreting large amounts of "big data" to inform strategies, rather than just collecting data.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
Cross media planning & how to target your audience using person typesMatthijs van Engelen
The document discusses developing a cross-media plan to effectively engage target audiences. It emphasizes understanding the audience by defining their needs, interests, and preferred media platforms. The document also provides an example media plan template to map how to reach, interest, engage, maintain, and activate audiences across different channels over time. Finally, it stresses the importance of understanding audiences at an individual level to meet their specific needs through the right content and media.
This document discusses cross-media measurement and deduplicated reach. It summarizes Gemius' methodology for cross-platform audience measurement called Behavioral Panel Synthesis (BPS). BPS uses metrical clustering, logistic regression, and nearest neighbor merging to integrate panel data from PCs, mobile devices, and tablets. The document outlines plans to expand this methodology to fully integrated measurement of internet, television, radio, and print audiences. It encourages readers to prepare for cross-media measurement being the future industry standard.
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
Modeling the Customer Journey insights using Structural Equation Modelling. This provides a battery of insights into the causal relationships that exist for Brand X's marketing eco-system.
Porsha Graves is seeking a coaching position and has extensive basketball experience as both a player and coach. She has a bachelor's degree in business administration from UNC Greensboro and has been an assistant girls basketball coach at The Burlington School since 2013, where she helped establish a winning program. Graves has also been an assistant and head coach at Hugh M. Cummings High School and an assistant coach for the MERC Bulldogs youth team. She demonstrates strong leadership, communication, and teaching skills.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
iMedia Brand Summit - Sept 2010
With consumers adapting rapidly to a cross-media “way of life,” it is now more important than ever for traditional and digital advertisers to understand the value of leveraging multiple media channels to achieve the greatest impact and strongest ROI. In order for this to occur, marketers need to spread their branding budgets across channels to benefit from some of the cost efficiencies that the Internet provides, while capitalizing on the inherent synergies of cross-media advertising.
comScore EVP Erin Hunter, and Doug Chavez, director, digital marketing, Del Monte Foods, will present a brief overview of the current state of the advertising industry, and will highlight advertising across platforms to gain synergy, actively coordinating traditional and digital marketers to capture these incremental gains, and using sound, consistent measurement to evaluate the effectiveness of cross-media campaigns.
Hunter and Chavez will present a detailed analysis of cross-media effectiveness results from a recent campaign. The presentation will include an overview of study objectives, methodology/design and key findings, providing audience members with actionable cross-media insights and a strong argument for considering cross-media strategies.
This document summarizes the challenges facing digital media measurement from the perspective of marketers. It notes that while digital media offers unprecedented measurement capabilities, the many competing vendors and lack of standards makes it difficult to determine the reach and frequency of ad campaigns across sites and networks. This contrasts with traditional media where buyers and sellers agree on common metrics. The document advocates for the "Making Measurement Make Sense" initiative led by IAB, 4As and ANA to develop consistent, cross-platform metrics and establish governance to improve digital measurement and make the medium more attractive for large brand advertising campaigns.
The document discusses Cross Media, an interactive marketing solution that allows companies to create cross-channel marketing campaigns. It allows designing branded campaigns, leveraging customer data, and managing campaign logic and channels. The solution provides tools for campaign management, event management, online surveys, e-newsletters, and customer data management. It aims to create effective customer experiences, expand reach across channels, and deliver measurable results for justifying marketing investments.
GFK Case study: Putting people back into dataIAB Europe
Time Inc. partnered with GfK to enhance programmatic advertising by incorporating more robust consumer segmentation data. GfK surveyed Time Inc.'s Crossmedia Link panel in the UK and US to gather additional attitudinal and demographic information to create more detailed segments like "mums". This allowed Time Inc. to match behavioral data segments with insights into consumers' attitudes, essentially "putting people back into the data". Time Inc. integrated these enhanced segments into its ad exchange platform. The partnership aims to test targeting ads to these 3D segments in a campaign and compare results to behavioral targeting alone.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
This document discusses cross media storytelling and creating audience experiences across multiple media platforms. It describes how cross media involves audience interactivity through experiences across movies, novels, games and other media. It also discusses how cross media experiences engage audiences to be more interactive and participate across different delivery channels like TV, mobile devices, tablets and more.
The UNITAM system collects viewing data from meters in panel homes, identifies channels and activities through audio matching and IR key identification, and produces output for Nielsen's production and reporting systems. It has over 30 years of experience in audio matching and delivers daily data to over 20 countries. The audio matching process generates signatures from household audio streams and matches them to a reference database to identify channels, while IR keys are used as a secondary method to resolve ties or identify special activities like channel zapping. The crediting process merges meter data with audio and IR identification to validate viewing and produce output.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
The document discusses multi-screen viewing trends and measurement. It provides data on how Americans consume content across TV, online, and mobile, totaling almost 39 hours per week. Traditional TV viewing remains consistent year-over-year, including live and time-shifted viewing. The document also discusses video viewing on demand, cross-platform viewing in Australia, significant time shifting beyond 7 days, the Twitter TV conversation and opportunities, and Nielsen's Twitter TV ratings which provide the first measure of Twitter TV reach.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Презентация с конференции WebIt 2013, в Стамбуле. Сравнительный анализ Западной Европы и Восточной Европы + интересная информация по бюджетам и устройствам
Реклама на Flirchi (инновационный сервис знакомств)Amir Basyrov
Flirchi позиционируется как quick-dating + entertainment площадка, на которой всегда легкое знакомство, установление контакта, общение, постоянное внимание к своей персоне. Знакомиться – просто, общаться – легко! Возможные форматы рекламы: баннерная реклама, размещение текстовых сообщений, брендирование, именные баннеры.
«Обзор банковского сектора Украины» за май 2013 года / «Review of Banking Sec...Кредитпромбанк
налитический обзор наиболее значительных событий и тенденций в финансовой жизни страны и мира, продуктовые банковские тренды, актуальные комментарии ведущих отечественных и мировых финансовых экспертов.
Презентация руководителя аналитическго отдела Ericsson в Северной Европе и Восточной Азии Татьяны Ледовской, подготовленная для выступления в рамках "Школы научной журналистики" журнала "Русский Репортер".
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
Modeling the Customer Journey insights using Structural Equation Modelling. This provides a battery of insights into the causal relationships that exist for Brand X's marketing eco-system.
Porsha Graves is seeking a coaching position and has extensive basketball experience as both a player and coach. She has a bachelor's degree in business administration from UNC Greensboro and has been an assistant girls basketball coach at The Burlington School since 2013, where she helped establish a winning program. Graves has also been an assistant and head coach at Hugh M. Cummings High School and an assistant coach for the MERC Bulldogs youth team. She demonstrates strong leadership, communication, and teaching skills.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
Insight Address: "Cross-Media Marketing Synergies: Spreading Dollars Across C...iMedia Connection
iMedia Brand Summit - Sept 2010
With consumers adapting rapidly to a cross-media “way of life,” it is now more important than ever for traditional and digital advertisers to understand the value of leveraging multiple media channels to achieve the greatest impact and strongest ROI. In order for this to occur, marketers need to spread their branding budgets across channels to benefit from some of the cost efficiencies that the Internet provides, while capitalizing on the inherent synergies of cross-media advertising.
comScore EVP Erin Hunter, and Doug Chavez, director, digital marketing, Del Monte Foods, will present a brief overview of the current state of the advertising industry, and will highlight advertising across platforms to gain synergy, actively coordinating traditional and digital marketers to capture these incremental gains, and using sound, consistent measurement to evaluate the effectiveness of cross-media campaigns.
Hunter and Chavez will present a detailed analysis of cross-media effectiveness results from a recent campaign. The presentation will include an overview of study objectives, methodology/design and key findings, providing audience members with actionable cross-media insights and a strong argument for considering cross-media strategies.
This document summarizes the challenges facing digital media measurement from the perspective of marketers. It notes that while digital media offers unprecedented measurement capabilities, the many competing vendors and lack of standards makes it difficult to determine the reach and frequency of ad campaigns across sites and networks. This contrasts with traditional media where buyers and sellers agree on common metrics. The document advocates for the "Making Measurement Make Sense" initiative led by IAB, 4As and ANA to develop consistent, cross-platform metrics and establish governance to improve digital measurement and make the medium more attractive for large brand advertising campaigns.
The document discusses Cross Media, an interactive marketing solution that allows companies to create cross-channel marketing campaigns. It allows designing branded campaigns, leveraging customer data, and managing campaign logic and channels. The solution provides tools for campaign management, event management, online surveys, e-newsletters, and customer data management. It aims to create effective customer experiences, expand reach across channels, and deliver measurable results for justifying marketing investments.
GFK Case study: Putting people back into dataIAB Europe
Time Inc. partnered with GfK to enhance programmatic advertising by incorporating more robust consumer segmentation data. GfK surveyed Time Inc.'s Crossmedia Link panel in the UK and US to gather additional attitudinal and demographic information to create more detailed segments like "mums". This allowed Time Inc. to match behavioral data segments with insights into consumers' attitudes, essentially "putting people back into the data". Time Inc. integrated these enhanced segments into its ad exchange platform. The partnership aims to test targeting ads to these 3D segments in a campaign and compare results to behavioral targeting alone.
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
This document discusses cross media storytelling and creating audience experiences across multiple media platforms. It describes how cross media involves audience interactivity through experiences across movies, novels, games and other media. It also discusses how cross media experiences engage audiences to be more interactive and participate across different delivery channels like TV, mobile devices, tablets and more.
The UNITAM system collects viewing data from meters in panel homes, identifies channels and activities through audio matching and IR key identification, and produces output for Nielsen's production and reporting systems. It has over 30 years of experience in audio matching and delivers daily data to over 20 countries. The audio matching process generates signatures from household audio streams and matches them to a reference database to identify channels, while IR keys are used as a secondary method to resolve ties or identify special activities like channel zapping. The crediting process merges meter data with audio and IR identification to validate viewing and produce output.
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
The document discusses multi-screen viewing trends and measurement. It provides data on how Americans consume content across TV, online, and mobile, totaling almost 39 hours per week. Traditional TV viewing remains consistent year-over-year, including live and time-shifted viewing. The document also discusses video viewing on demand, cross-platform viewing in Australia, significant time shifting beyond 7 days, the Twitter TV conversation and opportunities, and Nielsen's Twitter TV ratings which provide the first measure of Twitter TV reach.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Презентация с конференции WebIt 2013, в Стамбуле. Сравнительный анализ Западной Европы и Восточной Европы + интересная информация по бюджетам и устройствам
Реклама на Flirchi (инновационный сервис знакомств)Amir Basyrov
Flirchi позиционируется как quick-dating + entertainment площадка, на которой всегда легкое знакомство, установление контакта, общение, постоянное внимание к своей персоне. Знакомиться – просто, общаться – легко! Возможные форматы рекламы: баннерная реклама, размещение текстовых сообщений, брендирование, именные баннеры.
«Обзор банковского сектора Украины» за май 2013 года / «Review of Banking Sec...Кредитпромбанк
налитический обзор наиболее значительных событий и тенденций в финансовой жизни страны и мира, продуктовые банковские тренды, актуальные комментарии ведущих отечественных и мировых финансовых экспертов.
Презентация руководителя аналитическго отдела Ericsson в Северной Европе и Восточной Азии Татьяны Ледовской, подготовленная для выступления в рамках "Школы научной журналистики" журнала "Русский Репортер".
Ежемесячный дайджест «Обзор банковского сектора Украины» за апрель 2013Кредитпромбанк
Аналитический обзор наиболее значительных событий и тенденций в финансовой жизни страны и мира, продуктовые банковские тренды, актуальные комментарии ведущих отечественных и мировых финансовых экспертов.
Аудитория интернета (весна 2014) RIF 2014. Статистика, цифры.Dmitry Zorkin
Презентация господина Сергей Плуготаренко на RIF 2014.
Главный аналитический доклад агрегирующий информацию по состоянию развития Рунета - по итогам прошедшего года.
Аналитика и главные цифры.
Выводы и прогнозы.
Оценка динамики развития интернета в России и сопоставление с всемирным интернетом.
68.7 млн. пользователей интернета в России.
5. 5
Говорим о реальных людях!
Мы оцениваем количество
реальных людей (Real Users),
потребляющих онлайн контент, а не
к-во cookies!
Cookies не отражают реальное
количество интернет-
пользователей по причинам:
• использования разных
браузеров
• общего пользования
устройствами
• удаления cookie
• не распознавание cookies на
некоторых ОС (iOS)
=
8. 8Источник: исследование gemiusAudience, 07.2015
Основные социально-демографические характеристики интернет-
аудитории Украины (пользователи ПК)
9%
11%
32%
6%
42%
Образование, %
начальное, незаконченное среднее
среднее
среднее специальное
неполное высшее
высшее
49% 51%
Женщины среди
интернет-аудитории
Украины
незначительно
преобладают
25% 30% 21% 14% 11%
14-24 25-34 35-44 45-54 55+
Ядро интернет-аудитории Украины - пользователи в возрасте от 14
до 44 лет (76%).
В cети преобладают
посетители с высшим
образованием (42%)
9. 9Источник: исследование gemiusAudience, 07.2015
Основные социально-демографические характеристики интернет-
аудитории Украины (пользователи ПК)
РАБОТАЮЩАЯ
АУДИТОРИ
51%
НЕРАБОТАЮЩАЯ
АУДИТОРИЯ
36%
6%
25%
3%
11%
18%
7%
4%
6%
21%
топ-
менеджмент
специалист офисный
работник
рабочий студент пенсионер домохозяйка безработный другое
Тип занятости, %
10. 10Источник: исследование gemiusAudience, 07.2015
Основные социально-демографические характеристики интернет-
аудитории Украины (пользователи ПК)
3%
32%
32%
33%
Кол-во людей в домохозяйстве, %
живу один/одна
2, включая меня
3, включая меня
4 или более, включая
меня
14%
15%
12%
8%
16%
45%
Наличие детей в домохозяйстве, %
дети до 3 лет
дети 4-7 лет
дети 8-12 лет
дети 13-16 лет
дети старше 16 лет
нет детей/они не живут
со мной
11. 11Источник: исследование gemiusAudience, 07.2015
Основные социально-демографические характеристики интернет-
аудитории Украины (пользователи ПК)
19%
3%
2%
2%
3%
4%
11%
21%
17%
5%
12%
нет ответа
10001 ГРН и более
8001-10000 ГРН
6501-8000 ГРН
5501-6500 ГРН
4501-5500 ГРН
3001-4500 ГРН
1501-3000 ГРН
701-1500 ГРН
1-700 ГРН
нет дохода
Личный месячный доход, %
27%
5%
3%
5%
7%
15%
17%
14%
4%
3%
нет ответа
12001 ГРН и более
10001-12000 ГРН
8001-10000 ГРН
6501-8000 ГРН
4001-6500 ГРН
2501-4000 ГРН
1001-2500 ГРН
1-1000 ГРН
нет дохода
Семейный месячный доход, %
12. 12Источник: исследование gemiusAudience, 07.2015
Основные социально-демографические характеристики интернет-
аудитории Украины (пользователи ПК)
26%
24%
21%
10%
4%
14%
хватает на питание,
иногда вынуждены
экономить на питании
хватает на питание и
необходимую одежду
и обувь, вынуждены
экономить на мелкой
бытовой технике
хватает на питание,
одежду,мелкую
бытовую технику,
вынуждены экономить
на крупной бытовой
технике
хватает на питание,
одежду, обувь,
дорогие покупки, для
покупки машины или
квартиры нужно
экономить
любые необходимые
покупки могу
совершать в любое
время
сложно сказать
Финансовое положение семьи, %
14. 14Источник: исследование gemiusAudience, 07.2015
Основные характеристики интернет-аудитории Украины
(пользователи ПК)
ПРОСМОТРЫ
СТРАНИЦ
21 млрд.
СРЕДНЕЕ ВРЕМЯ
НА ПОСЕТИТЕЛЯ
31 ч. 24 мин.
ВРЕМЯ [ЧАС]
573 млн.
СРЕДНЕЕ ВРЕМЯ
НА ВИЗИТ
8 мин. 48 сек.Tablet
Mobile
PC
18,2 млн.
5,2 млн.
1,9 млн.
Пользователи
(real users) PC
20. Спасибо за внимание!
Свяжитесь с нами!
Gemius UA
ул. Ивана Франка 42,
офис 11
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Леся Прус
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Тел: +380442345265
Mail: Lesya.Prus@gemius.com.ua
www.gemius.com.ua