This document discusses kids' engagement with intellectual properties (IPs) across different media platforms. It finds that 86% of kids in the UK and USA engage with IPs across TV, books, toys, and games. TV is most likely to drive awareness of other formats like toys, books, and games. Data shows the level of exposure kids in the UK and USA have to popular brands across film, books, toys, games, and TV. The document also describes Dubit's services conducting research on kids brands and developing kids games, apps, and virtual worlds to help launch and promote IPs across media.

1. Dubit -
Cross-media
Consumption of the
Biggest Kids’ IPs
Cross-media Consumption of the Biggest Kids’ IPs

2. Cross-media Consumption of the Biggest Kids’ IPsDubit -
of kids are engaging with IPs
across platforms
86%
UK & USA. Have you ever...? N: 1,500 (Q1 2013)

3. Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media: Which formats drive
awareness of other formats?
0%
12%
24%
36%
48%
60%
TV-Toy
TV-Book
TV-Game
Book-TV
Toy-TV
Book-Toy
Game-Toy
Game-TV
Toy-Book
Toy-Game
Book-Game
Game-Book
17%
26%26%27%28%28%
32%
35%
45%46%47%
56%
UK & USA. Have you ever...e.g. watched a TV show and played with the toy? N: 1,500 (Q1 2013)

4. Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media Consumption UK: Brand
exposure across major formats
UK. Which platform have you consumed the brand on? N: 1,500 (Q1 2013)
0%
50%
100%
150%
200%
HarryPotter
StarWars
Moshi
Barbie
ClubPenguin
PeterRabbit
LegoFriends
LoTR
LegoNinjago
Twilight
Poptropica
Film Book/Mag Toy Game TV

5. Cross-media Consumption of the Biggest Kids’ IPsDubit -
Cross Media Consumption US: Exposure
to a brand across major formats
0%
30%
60%
90%
120%
150%
StarWars
Barbie
HarryPotter
LegoNinjago
LegoFriends
LoTR
ClubPenguin
PeterRabbit
Twilight
Moshi
Poptropica
Film Book/Mag Toy Game TV
USA. Which platform have you consumed...on? N: 1,500 (Q1 2013)

6. Cross-media Consumption of the Biggest Kids’ IPsDubit -
Kids Research
• Market analysis
• Prototype and concept testing
• Competitor analysis and market scoping
• IP / trend spotting
• Design & ideation
• Monetization strategies
• Ethical marketing
• Transmedia modeling
Dubit: Research, Build & Launch
digital experiences for kids brands
Kids Game Development
• Game design and ideation
• Character and brand design
• Game development
• Virtual Worlds and Casual MMOs
Kids Apps
• iOS and Android games
• Interactive storybooks
Launch
• Game promotion and player acquisition

7. Cross-media Consumption of the Biggest Kids’ IPsDubit -
Dubit: Just a few of our customers

8. Cross-media Consumption of the Biggest Kids’ IPsDubit -
If you’d like to know more about what we do checkout our website dubitlimited.com or send Matthew an
email: matthew@dubitlimited.com. We love to talk!
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Phone
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