A customer relationship manager has a host of benefits. The new AppyRewards platform has a CRM built-in to help maximise your RevPOR with every guest that visits your hotel

1. TOP 4 BENEFITS OF
CRM
W W W . A P P Y H O T E L . C O M

2. B e t t e r C o m m u n i c a t i o n & I n f o r m a t i o n
A CRM provides more opportunities to up-sell, cross-
sell and promote without seeming like spam.
Each department within a hotel group is better
connected and able to communicate guest information
more efficiently via a CRM.

3. I N C R E A S E
R E - B O O K I N G
& G U E S T R E T E N T I O N
A CRM allows a hotel to identify booking and spending habits,
demographics, social media habits and identify the different
trends of those guests that visit only once and those that remain
loyal.

4. Plan Future
Marketing
A CRM helps you learn quickly what aspects of
your hotel marketing are effective and what
aspects aren’t.
This way you can quickly and constantly refocus
your efforts into areas that produce the best
results.

5. MAINTAINING BRAND
STANDARD
Your Hotel
Your Hotel
Your Hotel
Each customer-related issue and be monitored throughout and as a
result can be brought to a consistent standard for your hotel brand.

6. CUSTOMER RELATIONSHIP
MANAGEMENT
TOP 4 BENEFITS
1 2 3 4
Better
Information &
Communication
Improved
Guest
Retention &
Rebooking
Future
Marketing
Planning
Helps to
Maintain a Brand
Standard
REBOOK
brand