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PRESENTATION
YOUR GROWTH IS OUR SUCCESS!
WE OFFER A NEW
AI-BASED CRM SYSTEM
DIGITAIN 
CRM presentation
NEW CRM BY DIGITAIN 
AN EFFICIENT TOOL TO
ENGAGE AND MANAGE
YOUR PLAYERS!
CRM presentation
NEW CRM BY DIGITAIN 
CRM presentation
Digitain’s CRM system, with its highly flexibile and comprehensive
management tools, is the perfect solution for customer acquisition
and retention teams to discover and use innovative ways of
marketing to their players and be efficient in daily activities.
CRM ENABLES OPERATORS TO 
REACH EACH
GROUP OF
PLAYERS
BETTER
ATTRACT NEW
CUSTOMERS 
RETAIN THE
EXISTING
ONES FOR
LIFETIME
WHAT'S SPECIAL ABOUT OUR CRM?
CRM presentation
1
RICH FILTRATION AND
FULL DATA MANAGEMENT
SYSTEM
Enables identification, creation and
analysis of similar groups of
customers with distinct behaviors, for
further accurate analysis and
marketing and gives the freedom to
work with your desired data and
criteria selection.
EFFICIENCY CALCULATION
FEATURE - ESPECIALLY UNIQUE
FOR PUBLIC CAMPAIGNS
Thanks to the intuitive interface,
facilitates creation and analysis of
any type of multichannel marketing
campaign - personalized bulk
communication, A/B testing,
automatedscheduled, and in
particular, public campaigns.
FULLY TAILORED
METRICS
Makes possible creation of
custom-made metrics for each 
individual campaign, for more
effective data research and accurate
analysis of results and further action
planning.
2
3
YOU'LL HAVE FULL ACCESS
TO OUR CRM’S RICH TOOL BASE
For managing granular data and identifying unique customer 
trends and behaviors
FLEXIBLE DATA MANAGEMENT TOOLS 
For acquiring new customers and retaining existing ones
POWERFUL AND PERSONALIZED MARKETING
CAMPAIGN AUTOMATION TOOLS
For analyzing the success of every campaign launched
ROBUST ANALYTICAL TOOLS
AI-BASED PRODUCT RECOMMENDATION ENGINE 
For providing relevant and personalized recommendations for
players.
CRM presentation
OUR CRM KEY MODULES
AT YOUR SERVICE
CUSTOMER 360 MANAGEMENT
CUSTOM VIEW MANAGEMENT
AI-BASED PRODUCT RECOMMENDATION ENGINE 
MARKETING SEGMENTS MANAGEMENT
MARKETING CAMPAIGN MANAGEMENT
CAMPAIGN METRICS MANAGEMENT
MARKETING PLAN ANALYSIS AND LIFECYCLE MANAGEMENT
EMAIL, SMS AND INBOX MESSAGE TEMPLATES MANAGEMENT
USER MANAGEMENT AND PERMISSIONS MANAGEMENT
DASHBOARDS AND KPIS
CRM software equips companies to attract new customers
and retain the existing ones more efficiently. 
Predictions
Efficiency
Calculations
Email
SMS
Inbox Messages
SALES
MARKETING
AI
COMMUNICATIONS
SERVICES
CRM presentation
CUSTOMER 360 MANAGEMENT
& CUSTOM VIEW MANAGEMENT
Unified customer profile for managing customer related
information generated from different sources.
CRM presentation
Managing a single customer database with a unique ID, reflecting consolidated
information about each customer; including personal and financial information,
contacts, as well as details on current and future promotions.
Easy and fast search and
filtration of information
regarding a specific customer
or a group of customers in the
main navigation area.
Viewing and managing
customer related specific data
from Customer profile.
Creating and saving frequently
used views with your desired
information and filtration.
Viewing and managing the player's
unique games recommendations
thanks to the AI-based
recommendation algorithm.
AI-BASED PRODUCT
RECOMMENDATION ENGINE  
company presentation
Slots and P2P Recommendation Engine 
provides relevant and personalized
games recommendations for players
based on their unique behavior via the
existing communication channels.
Sport Bets Recommendation Engine  
provides relevant and personalized
games recommendations for players
based on their unique behavior via the
existing communication channels.
CRM presentation
CRM presentation
We are committed to delivering innovation with passion to provide high quality and effective software solutions for
our customers. We emphasize teamwork, technological flexibility, and dedication to our partners. Marketing
Segments Management enables creation of unique customer life cycle stages and analysis of their transition within
different stages.
Unite players into static or
dynamic groups based on
their demographic,
transactional, or behavioral
characteristics.
Preview results of a query and
combine two or more existing
segments into a single new
compound segment for more
granular and complex
segmentation.
Lock static marketing
segments to limit changes in
already created groups.
MARKETING SEGMENTS MANAGEMENT
MARKETING SEGMENTS MANAGEMENT
CRM presentation
CRM presentation
What You Can Manage In Marketing Campaigns
Our Thougthfully Built Campaign Activities Ensure:
MARKETING CAMPAIGN MANAGEMENT 
Sending the promotion materials only during certain days and hours
Exclusion of customers already
included in concurrent campaign
activities for accurate campaign 
measurement
Communication Channel
Delivery Rates
Campaign Cost Evaluation 
Multiple Activities in a
Single Campaign 
Multiple activities in a
single campaign 
Analysis of Campaign
Results 
Upcoming marketing campaigns
plan with a calendar view
Marketing Template Design
Functionality
CRM presentation
CAMPAIGN METRICS MANAGEMENT
Average Deposits, Average Net
Revenue, Average Net profit
Average number of Bets, Sports
played, Deposits made
Bets in specific sport event
Spin count in specific
casino game etc 
The CRM system enables creation of Custom Metrics for assessing if the
Marketing Campaign was a success.  The user can easily create and use
Primary and Secondary metrics for a certain period and target segments to 
analyze generated uplift in, but not limited to:
The users can also create campaigns metrics for Analysing Public Marketing
Campaigns by comparing primary and secondary metrics with each other.
ACTIVITY MANAGEMENT
EMAIL, SMS AND INBOX MESSAGE COMMUNICATION
CHANNELS MANAGEMENT
Dedicated CRM activity entities for sending individual, bulk or
automated messages right from CRM system and track the
delivery and open ratios
Use drag and drop functionality to create messages and
use in campaigns.
Preview created messages with desktop and mobile views before
sending or validate SMS with exceeding text limits.
Add personalized content in messages for more improved
customer experiences.
For more robust messages CRM user can create message
templates with HTML code.
CRM presentation
Get in touch with customers and launch multi-channel
campaigns with the most convenient communication
channelsfor customers - Email, SMS, Sites Inbox messages:
MARKETING CAMPAIGN TYPES
AVAILABLE IN OUR CRM
1
SIMPLE CAMPAIGN
General notifications
Personalized bulk communication
2
A/B TESTING
Behavior analysis of different player
groups
Analysis of different communication
channels 
Campaign uplift analysis
CRM
Campaign
CRM presentation
CRM
Campaign
MARKETING CAMPAIGN TYPES
AVAILABLE IN OUR CRM
CRM presentation
3
PUBLIC CAMPAIGNS
Before/after behavior analysis
4
AUTOMATED / SCHEDULED
Automatic implementation of the
campaign according to the defined
sequence
CRM
Campaign
CRM
Campaign
MARKETING PLAN ANALYSIS AND
LIFECYCLE MANAGEMENT
View and analyze launched marketing
campaigns data with every defined
metric.
Plan and manage marketing
campaigns with calendar views.
Create dynamic lifecycle groups
and analyze the lifecycle
dashboard.
CRM presentation
USER PERMISSIONS AND MANAGEMENT
CREATE CUSTOM USER SECURITY ROLES AND
GRANT THE ROLE TO MULTIPLE USER.
Ability to create a custom security role
with predefined privileges and assign
to a CRM user.
Security role can be created once
and assigned to multiple user.
Permissions can be assigned with
a limited period of time.
CRM presentation
CRM dashboards help to gather all important key performance
indicators, operational charts and graphs in one place for
quick identification of the trends that will lead the way while 
decision-making and developing strategy.
View and manage
interactive charts and
graphs, for better
communication and
decision-making. 
Analyse new insights
for more efficient and
better customer
acquisition and
enhanced retention.
Manage actionable
KPIs and analyze CRM
performance for
consistent
improvement of the
customer-facing 
activities.
DASHBOARDS
CRM presentation
CRM presentation
THE ULTIMATE FLEXIBILITY OF OUR
CRM SYSTEM GIVES THE OPERATORS 
The possibility to create customer
groups, using all the data available in
the system and very rich criteria
management options.
The ability to create custom data
views and save for later usage.
Powerful scheduling tools for
creating marketing campaigns and
activiteis in desired recurring
activities.
Access to the customizable user
permission management module for
granting granular access to unique user
positions.
Possibility to create custom campaign
metrics for analyzing the success of the
launched campaigns afterwards.
CONTACT YOUR
ACCOUNT MANAGER NOW!
THANK YOU
FOR YOUR INTEREST!

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CRM integration Presentation | Digitain

  • 2. YOUR GROWTH IS OUR SUCCESS! WE OFFER A NEW AI-BASED CRM SYSTEM DIGITAIN  CRM presentation
  • 3. NEW CRM BY DIGITAIN  AN EFFICIENT TOOL TO ENGAGE AND MANAGE YOUR PLAYERS! CRM presentation
  • 4. NEW CRM BY DIGITAIN  CRM presentation Digitain’s CRM system, with its highly flexibile and comprehensive management tools, is the perfect solution for customer acquisition and retention teams to discover and use innovative ways of marketing to their players and be efficient in daily activities. CRM ENABLES OPERATORS TO  REACH EACH GROUP OF PLAYERS BETTER ATTRACT NEW CUSTOMERS  RETAIN THE EXISTING ONES FOR LIFETIME
  • 5. WHAT'S SPECIAL ABOUT OUR CRM? CRM presentation 1 RICH FILTRATION AND FULL DATA MANAGEMENT SYSTEM Enables identification, creation and analysis of similar groups of customers with distinct behaviors, for further accurate analysis and marketing and gives the freedom to work with your desired data and criteria selection. EFFICIENCY CALCULATION FEATURE - ESPECIALLY UNIQUE FOR PUBLIC CAMPAIGNS Thanks to the intuitive interface, facilitates creation and analysis of any type of multichannel marketing campaign - personalized bulk communication, A/B testing, automatedscheduled, and in particular, public campaigns. FULLY TAILORED METRICS Makes possible creation of custom-made metrics for each  individual campaign, for more effective data research and accurate analysis of results and further action planning. 2 3
  • 6. YOU'LL HAVE FULL ACCESS TO OUR CRM’S RICH TOOL BASE For managing granular data and identifying unique customer  trends and behaviors FLEXIBLE DATA MANAGEMENT TOOLS  For acquiring new customers and retaining existing ones POWERFUL AND PERSONALIZED MARKETING CAMPAIGN AUTOMATION TOOLS For analyzing the success of every campaign launched ROBUST ANALYTICAL TOOLS AI-BASED PRODUCT RECOMMENDATION ENGINE  For providing relevant and personalized recommendations for players. CRM presentation
  • 7. OUR CRM KEY MODULES AT YOUR SERVICE CUSTOMER 360 MANAGEMENT CUSTOM VIEW MANAGEMENT AI-BASED PRODUCT RECOMMENDATION ENGINE  MARKETING SEGMENTS MANAGEMENT MARKETING CAMPAIGN MANAGEMENT CAMPAIGN METRICS MANAGEMENT MARKETING PLAN ANALYSIS AND LIFECYCLE MANAGEMENT EMAIL, SMS AND INBOX MESSAGE TEMPLATES MANAGEMENT USER MANAGEMENT AND PERMISSIONS MANAGEMENT DASHBOARDS AND KPIS CRM software equips companies to attract new customers and retain the existing ones more efficiently.  Predictions Efficiency Calculations Email SMS Inbox Messages SALES MARKETING AI COMMUNICATIONS SERVICES CRM presentation
  • 8. CUSTOMER 360 MANAGEMENT & CUSTOM VIEW MANAGEMENT Unified customer profile for managing customer related information generated from different sources. CRM presentation Managing a single customer database with a unique ID, reflecting consolidated information about each customer; including personal and financial information, contacts, as well as details on current and future promotions. Easy and fast search and filtration of information regarding a specific customer or a group of customers in the main navigation area. Viewing and managing customer related specific data from Customer profile. Creating and saving frequently used views with your desired information and filtration. Viewing and managing the player's unique games recommendations thanks to the AI-based recommendation algorithm.
  • 9. AI-BASED PRODUCT RECOMMENDATION ENGINE   company presentation Slots and P2P Recommendation Engine  provides relevant and personalized games recommendations for players based on their unique behavior via the existing communication channels. Sport Bets Recommendation Engine   provides relevant and personalized games recommendations for players based on their unique behavior via the existing communication channels. CRM presentation
  • 10. CRM presentation We are committed to delivering innovation with passion to provide high quality and effective software solutions for our customers. We emphasize teamwork, technological flexibility, and dedication to our partners. Marketing Segments Management enables creation of unique customer life cycle stages and analysis of their transition within different stages. Unite players into static or dynamic groups based on their demographic, transactional, or behavioral characteristics. Preview results of a query and combine two or more existing segments into a single new compound segment for more granular and complex segmentation. Lock static marketing segments to limit changes in already created groups. MARKETING SEGMENTS MANAGEMENT
  • 12. CRM presentation What You Can Manage In Marketing Campaigns Our Thougthfully Built Campaign Activities Ensure: MARKETING CAMPAIGN MANAGEMENT  Sending the promotion materials only during certain days and hours Exclusion of customers already included in concurrent campaign activities for accurate campaign  measurement Communication Channel Delivery Rates Campaign Cost Evaluation  Multiple Activities in a Single Campaign  Multiple activities in a single campaign  Analysis of Campaign Results  Upcoming marketing campaigns plan with a calendar view Marketing Template Design Functionality
  • 13. CRM presentation CAMPAIGN METRICS MANAGEMENT Average Deposits, Average Net Revenue, Average Net profit Average number of Bets, Sports played, Deposits made Bets in specific sport event Spin count in specific casino game etc  The CRM system enables creation of Custom Metrics for assessing if the Marketing Campaign was a success.  The user can easily create and use Primary and Secondary metrics for a certain period and target segments to  analyze generated uplift in, but not limited to: The users can also create campaigns metrics for Analysing Public Marketing Campaigns by comparing primary and secondary metrics with each other.
  • 14. ACTIVITY MANAGEMENT EMAIL, SMS AND INBOX MESSAGE COMMUNICATION CHANNELS MANAGEMENT Dedicated CRM activity entities for sending individual, bulk or automated messages right from CRM system and track the delivery and open ratios Use drag and drop functionality to create messages and use in campaigns. Preview created messages with desktop and mobile views before sending or validate SMS with exceeding text limits. Add personalized content in messages for more improved customer experiences. For more robust messages CRM user can create message templates with HTML code. CRM presentation Get in touch with customers and launch multi-channel campaigns with the most convenient communication channelsfor customers - Email, SMS, Sites Inbox messages:
  • 15. MARKETING CAMPAIGN TYPES AVAILABLE IN OUR CRM 1 SIMPLE CAMPAIGN General notifications Personalized bulk communication 2 A/B TESTING Behavior analysis of different player groups Analysis of different communication channels  Campaign uplift analysis CRM Campaign CRM presentation CRM Campaign
  • 16. MARKETING CAMPAIGN TYPES AVAILABLE IN OUR CRM CRM presentation 3 PUBLIC CAMPAIGNS Before/after behavior analysis 4 AUTOMATED / SCHEDULED Automatic implementation of the campaign according to the defined sequence CRM Campaign CRM Campaign
  • 17. MARKETING PLAN ANALYSIS AND LIFECYCLE MANAGEMENT View and analyze launched marketing campaigns data with every defined metric. Plan and manage marketing campaigns with calendar views. Create dynamic lifecycle groups and analyze the lifecycle dashboard. CRM presentation
  • 18. USER PERMISSIONS AND MANAGEMENT CREATE CUSTOM USER SECURITY ROLES AND GRANT THE ROLE TO MULTIPLE USER. Ability to create a custom security role with predefined privileges and assign to a CRM user. Security role can be created once and assigned to multiple user. Permissions can be assigned with a limited period of time. CRM presentation
  • 19. CRM dashboards help to gather all important key performance indicators, operational charts and graphs in one place for quick identification of the trends that will lead the way while  decision-making and developing strategy. View and manage interactive charts and graphs, for better communication and decision-making.  Analyse new insights for more efficient and better customer acquisition and enhanced retention. Manage actionable KPIs and analyze CRM performance for consistent improvement of the customer-facing  activities. DASHBOARDS CRM presentation
  • 20. CRM presentation THE ULTIMATE FLEXIBILITY OF OUR CRM SYSTEM GIVES THE OPERATORS  The possibility to create customer groups, using all the data available in the system and very rich criteria management options. The ability to create custom data views and save for later usage. Powerful scheduling tools for creating marketing campaigns and activiteis in desired recurring activities. Access to the customizable user permission management module for granting granular access to unique user positions. Possibility to create custom campaign metrics for analyzing the success of the launched campaigns afterwards.
  • 21. CONTACT YOUR ACCOUNT MANAGER NOW! THANK YOU FOR YOUR INTEREST!