Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Customer relationship management


Published on

CRM or Customer relationship management, refers to reliable systems, procedures, and techniques that allow companies to better manage customer relationships.

Published in: Social Media
  • Be the first to comment

Customer relationship management

  1. 1. Sales force automation, Marketing Automation, Service automation Operational CRM Customer Relationship Management (CRM) is an approach to managing a company's interaction with current and potential future customers . CRM Analytical CRM Collaborative CRM 1. Data Mining 2. Data Correlation 3. Data Pattern These analytics help improve customer service by finding small problems which can be solved, perhaps, by marketing to different parts of a consumer audience differently. sjainventures The third primary aim of CRM systems is to incorporate external stakeholders such as suppliers, vendors, and distributors, and share customer information across organizations. The primary goal of customer relationship management systems is to integrate and automate sales, marketing, and customer support. The role of analytical CRM systems is to analyze customer data collected through multiple sources, and present it so that business managers can make more informed decisions. Techniques used in Analytical CRM Home About Product Contact ntures company/sjain-ventures