1. The document discusses Eveready Industries, a leading battery brand in India. It provides background on the company and analyzes strengths, weaknesses, opportunities and threats for the Eveready brand. 2. It outlines past and current branding campaigns for Eveready focusing on rural and urban consumers separately. Relationship marketing strategies are discussed to help build the brand through customers, channels, and partners. 3. Metrics are presented showing the brand's performance based on surveys, with high awareness and market share scores. Ways to recharge relationships with key stakeholders through engagement initiatives are proposed.