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EVEREADY BATTERIES
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Low Involvement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About the Company ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Brand ,[object Object]
Differentiated brand positioning ,[object Object],[object Object],[object Object],[object Object]
Urban campaign Launched  around  mid 2006 Launched  in Early 90s
Give me red campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Kuch hai extra - campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other initiatives
Brand performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recharging ,[object Object]
Holistic Marketing Dimensions Customers Channels Mkgt Dept. Sr.mgt Other dept. Communications Products & Services Channels Ethics Environment Legal Community Company Partners
Scenario building -1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Scenario building -2
Scope for Consumption
Consumers
Keeping the excitement alive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company website
Brand website
Engaging Users Online
Channel
Eveready ‘Charge’ Sheet ,[object Object],Dealer Name Location Region Covered Monthly Volumes Month on Month Growth Response Points Innovation Rewards SKS Batteries Ambala Haryana 100000 2% 120 B Krishna Dealers Chandigarh Chandigarh 170000 1.50% 100 A Singh and Co.  Patiala Haryana 40000 -2% 60 Sita-Ram Wholesalers Patiala Haryana 120000 -1% 40 KLM Dealers Chandigarh Chandigarh 130000 0% 50 C Given on New Outlets, New SKUs, Promotions and Placement  Eveready Branded Watch Eveready Calendar Gets a Digi Cam
Partners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ingredient branding ,[object Object],[object Object],[object Object],[object Object]
Internal ,[object Object],[object Object],[object Object],[object Object],[object Object]
EVEREADY BATTERIES

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