The document discusses Customer Relationship Management (CRM) at Allied Bank. It outlines the bank's vision, mission, core values and CRM features. The bank installed the T24 software in 2011. Strengths include an online system, international debit cards and training for staff. Weaknesses include a lack of customer awareness and dissatisfaction. Competitors include Bank Al-Habib, Standard Chartered and Meezan Bank. The bank segments customers by deposits and handles complaints through an online help desk system. Future initiatives include installing solar panels.