SlideShare a Scribd company logo
Group members:
Wajiha Zameer
Muhammad Abbas
Nydal Sheikh
Customer Relationship Management
VISION
 To become a dynamic and efficient bank providing
integrated solutions in order to be the first choice
bank for the customers.
MISSION
 To provide value-added services to our customers.
 To provide high-tech innovative solutions to meet
customers’ requirements.
 To provide a challenging work environment and
reward dedicated team members according to their
abilities and performance.
 To play a proactive role in contributing towards the
society.
CORE VALUES
 Integrity
 Excellence in Service
 High Performance
 Innovation and Growth
CRM AT ALLIED BANK
 Building trust
 Allied bank CRM consist of IT software, services
and team.
 Previously they were using uni-bank system
 In 2011 they installed T24.
FEATURES OF T24
 Secure system.
 Hacking resistance.
 Transaction reversal.
 Expensive to install.
CRM FEATURES
 Enhancing productivity
 Mitigating risk
 Improving customer service
STRENGTHS
 100% Online system.
 International visa debit card.
 Phone banking.
 24/7 access.
 Training of staff with latest system.
 Power shutdown backup available.
 More than 55% market share of deposits all over
Pakistan.
WEAKNESS
 Lack of awareness in customers.
 All branches are not uniformed.
 Customer never satisfies.
COMPETITIVE ANALYSIS
 Bank al-Habib
 Standard Charted
 Habib Metropolitan.
 Meezan Bank.
 Note:
 Mezaan bank and standard Charted are also using T24
software.
 Bank al-Habib is the biggest competitor in the context of
services.
DEPOSIT BASED SEGMENTATION
 Deposits ratio is higher at allied bank which is its
core competency.
 Corporate customers.
 Salaried people.
 Household.
 Saving accounts are more than current accounts.
 Branches near Industrial area has more current
accounts.
CUSTOMER COMPLAINS
 Help Desk System
 Complains of customers are recorded in writing.
 Than it is emailed to related department.
 Online complain access is also available.
OTHER ACTIVATES
 Competition of BSM (banking service manager)
between different branches.
 Than sponsor in sports.
 Online co-ordination with LUMS, BEHRIA
university, NTS, ALLAMA IQBAL open university,
SIUT.
FUTURE INITIATIVE
 Planning to install solar panels to avoid power
problem.
 In those areas where there is a problem of power
failure.
RECOMMENDATIONS
 No focus on Islamic window.
 Lack of awareness about Islamic banking.
 Should improve services of all branches if
benchmarked with BANK AL-HABIB.
 THANK YOU 

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Crm

  • 1.
  • 2. Group members: Wajiha Zameer Muhammad Abbas Nydal Sheikh Customer Relationship Management
  • 3.
  • 4. VISION  To become a dynamic and efficient bank providing integrated solutions in order to be the first choice bank for the customers.
  • 5. MISSION  To provide value-added services to our customers.  To provide high-tech innovative solutions to meet customers’ requirements.  To provide a challenging work environment and reward dedicated team members according to their abilities and performance.  To play a proactive role in contributing towards the society.
  • 6. CORE VALUES  Integrity  Excellence in Service  High Performance  Innovation and Growth
  • 7. CRM AT ALLIED BANK  Building trust  Allied bank CRM consist of IT software, services and team.  Previously they were using uni-bank system  In 2011 they installed T24.
  • 8. FEATURES OF T24  Secure system.  Hacking resistance.  Transaction reversal.  Expensive to install.
  • 9. CRM FEATURES  Enhancing productivity  Mitigating risk  Improving customer service
  • 10. STRENGTHS  100% Online system.  International visa debit card.  Phone banking.  24/7 access.  Training of staff with latest system.  Power shutdown backup available.  More than 55% market share of deposits all over Pakistan.
  • 11. WEAKNESS  Lack of awareness in customers.  All branches are not uniformed.  Customer never satisfies.
  • 12. COMPETITIVE ANALYSIS  Bank al-Habib  Standard Charted  Habib Metropolitan.  Meezan Bank.  Note:  Mezaan bank and standard Charted are also using T24 software.  Bank al-Habib is the biggest competitor in the context of services.
  • 13. DEPOSIT BASED SEGMENTATION  Deposits ratio is higher at allied bank which is its core competency.  Corporate customers.  Salaried people.  Household.  Saving accounts are more than current accounts.  Branches near Industrial area has more current accounts.
  • 14. CUSTOMER COMPLAINS  Help Desk System  Complains of customers are recorded in writing.  Than it is emailed to related department.  Online complain access is also available.
  • 15. OTHER ACTIVATES  Competition of BSM (banking service manager) between different branches.  Than sponsor in sports.  Online co-ordination with LUMS, BEHRIA university, NTS, ALLAMA IQBAL open university, SIUT.
  • 16. FUTURE INITIATIVE  Planning to install solar panels to avoid power problem.  In those areas where there is a problem of power failure.
  • 17. RECOMMENDATIONS  No focus on Islamic window.  Lack of awareness about Islamic banking.  Should improve services of all branches if benchmarked with BANK AL-HABIB.