This document summarizes and critiques two television commercials: 1. A Marie Stopes commercial promotes their health services through an innovative story of a telephone call between a service provider and client. It effectively conveys their message but is only 30 seconds, making it difficult to ensure effectiveness. 2. A Grameenphone commercial promotes their network by showing a wife in a rural area waiting eagerly for a call from her husband away. While conveying emotion well, it is 120 seconds long and costly for its small target audience. Some locations were deemed less relevant. Both commercials aim to be meaningful and economical, but could be improved on duration and targeting.

1. Welcome to presentation
on
Television Commercial Analysis
& Criticism

2. Marie Stopes Corporate TVC

3. Marie Stopes Corporate TVC
 Theme- To promote Marie Stopes as health service providing organization which is very
successfully expressed
 Objective- To touch the all level of people of Bangladesh to aware about the health services
provided by Marie Stopes Bangladesh
 Main message- Providing female health services and counseling with confidentially
 Additional message- Male health services, Doctors specialization, Geographical location of
SDPs, Low price, Worldwide services
 Story-Very innovative story. At first a telephone cross connection and the caller wants to say
face to face. Basically it create an environment about privacy. After that service provider invite
her for getting female health services and counseling. Then she says about the features of MS.
In the end the client is very satisfied and makes a comment.
 Location- MS Service delivery point. Thats are perfect locations
 Model- Appropriate model as service provider and client
 Costume- Very graceful and comfortable costume as the model of service provider and client
 Posture- Posture is perfect according to story
 Facial expression- Smiling face of the model of doctors, style of briefing, happiness of the
clients all theses things are specially expressed through their body language and facial
expression. So prefect expression both of the models and co-artists
 Appeal- Quality health services. This is bringing actually informational appeals
 Color combination- Color combinations is massed as per events
 Picture quality- Regulation is good and DVD quality picture
 Sound quality- Perfect sound quality
 Text- Very short but in right position and provide appropriate message
 Target audience- All level of people
 Duration- 30second, This is short duration to visualize but economical

4. Criticism
 The idea is good. The story, message, model, costume, location,
expression all these tings is perfect, attractive and easy going
 The duration 30 sec is so short for visualize. It is very difficult to make
sure of effectiveness
Comments
Perfect TVC should be easy going, attractive, innovative, meaning full and
economical. This TVC is so short duration so it may be less effective


5. Grameenphone Network

6. Grameenphone Network
 Theme- To promote GP network which is very successfully expressed
 Objective- To touch the people of remote area to aware about GP network
 Main message- Keep in touch by GP network
 Story- Remote area, heartiest one (husband) of a wife is staying faraway. Without
heartiest one, the wife feels that she is missing most. She is waiting with
eagerness. After that phone ringing and she is so happy like crazy
 Jingle- Very touchy
 Location- Rural area and environment
 Model- Appropriate model as a client
 Costume- Very simple which is demonstrated the dress of village spouse
 Posture- Posture is perfect according to story
 Facial expression- Waiting with very eagerness for her dearest one. After ringing
the phone she is so happy. She perfectly expresses all the movement through her
body language and facial expression
 Appeal- To stay close by GP network. This is bringing emotional appeal
 Color combination- Color combinations is matched as per events
 Picture quality- Regulation is good and DVD quality picture
 Sound quality- Perfect sound quality
 Text- Very short but in right position and provide appropriate message
 Target audience- Only for remote area
 Duration- 120second, This is very long duration and cost consuming

7. Criticism
• Duration120second is very long and cost consuming
• Though the cost is high but target audience is small
• Some locations is not so relevant location
Comments
Perfect TVC should be easy going, attractive, innovative, meaning full and
economical. This TVC is so long and cost consuming, more over the target
audience is small. So we may squeeze some less relevent location of the
TVC
Perfect TVC should be easy going, attractive, innovative, meaning full and
economical. This TVC is so long and cost consuming, more over the target
audience is small. So we may squeeze some less relevent location of the
TVC

8. THANK YOU