The document discusses the critical success factors for consulting firms. It identifies key assets as the consultants themselves, internal processes and knowledge, and connections. Critical success factors include professionalism, creativity, impact, business problem awareness, thought leadership, networking, and a diverse team. Ultimately, reputation, customer relationship management, challenging clients' realities, trust, performance measurement, and a learning culture are cited as ultimate success factors. The document also examines how firms can differentiate through values, industry specialization, expertise, processes, and long-term client relationships.