The document discusses how the concept of play is changing and expanding, with technology enabling play to occur anywhere, anytime, and through any device. It suggests that context, location, time, and the individual user can all contribute to the "new play space". Traditional boundaries and definitions of play are becoming disrupted and more flexible, with creative potential found in challenging reality and inspiring reinvention. The new play space is presented as being unlimited by physical or temporal constraints.

1. © 2013 Critical Mass, Inc. All Rights Reserved
RIGHT
NOW
RIGHT
1
The new behavior
of play.
HERE

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Remember this?
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_11411250_kids-having-fun-while-moving-in-a-new-home-playing-with-boxes.html'>ilona75 / 123RF Stock Photo</a>

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And this?
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_5620008_cute-little-girl-playing-in-the-mud-with-ice-cream-scoops.html'>stephaniefrey / 123RF Stock Photo</a>

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This was the home of
spontaneity
(the ♥ of the play place)
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While the value of spontaneous play
has not changed...
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PHOTO CREDIT: <div xmlns:cc="http://creativecommons.org/ns#" about="http://victoriadailyphoto.blogspot.ca/2008/05/hopscotch.html"><a rel="cc:attributionURL" property="cc:attributionName" href="http://victoriadailyphoto.blogspot.com/">Benjamin Madison</a> /
<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">CC BY-NC-ND 3.0</a></div>

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HERE.
How we play has.
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Right here. Right now.
The new play space.
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Anytime is the new play space...
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Everywhere is the new play space...
Text
• •••
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_10273936_outdoor-cafe-in-a-street-of-istanbul-turkey-photo-taken-at-21st-of-mai-2011.html'>philipus / 123RF Stock Photo</a>

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Me is the new play space...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_10226442_binary-finger-print-vector.html'>ilyaka1972 / 123RF Stock Photo</a>

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Context Location Time Me
+
The New Play Place
Users’ interactions change both
the meaning and the potential of
the traditional play space.
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_15808991_website-navigation-icons-on-retro-labels-set.html'>redkoala / 123RF Stock Photo</a>

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Enabled by technology
to create a new
behaviour space.
(devices are just the beginning...)
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This is a play space.
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PHOTO CREDIT: http://jeffvlog.wordpress.com/2013/03/20/welcome-to-a-world-through-glass/
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This is a play space.
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PHOTO CREDIT: http://www.cgtrader.com/blog/wp-content/uploads/2013/05/Lukeville_2.jpg
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AND HERE.
And this.
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The playground for kids of all ages...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_15950592_ayuttaya-thailand-april-13-unidentified-people-celebrating-songkran-thai-new-year--water-festival-ch.html'>topten22photo / 123RF Stock Photo</a>
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Wolverines!
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Play itself is changing
(fun is just one element of the new play space, where disruption is now common place)
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It challenges reality...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_8950417_silver-spining-top-isolated-on-white-background.html'>sgame / 123RF Stock Photo</a>

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It sparks imaginations...
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PHOTO CREDIT; <a href='http://www.123rf.com/photo_16834009_image-of-sparkling-stick.html'>vimax001 / 123RF Stock Photo</a>

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The imaginations of wolverines
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PHOTO CREDIT
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It inspires re-invention...
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PHOTO CREDIT: <a href='http://www.123rf.com/photo_14437744_crumpled-paper-with-a-lightbulb-idea-concept-and-crumpled-paper-attempts-around-it.html'>timhester / 123RF Stock Photo</a>

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while unlocking and
creating new value...
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Forever changing the potential of
Right here, right now.
(and everything else along with it)
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Let’s Play.
Our session at SXSW won’t be all work and no play.
Or all talk for that matter.
It will be an immersive and interactive play session, where we’ll reveal and discover
together the disruptive power and potential of the right here, right now play space.
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26. © 2013 Critical Mass, Inc. All Rights Reserved 26
Thank you for your consideration.
For more information, please contact:
Jon Toews (art)
jtoews@criticalmass.com
OR
Shannon McEvoy-Halston (science)
shannonm@criticalmass.com