2. The definition, creation, and implementation of a system to
share your community’s personality
Community branding should
teach people to play together
3. • define identity, shape perceptions, and attract
positive attention
“In other words, a brand can move a
community from good to great.”
•further economic, political and social goals of
the community
6. •Population in July 2007: 8,290.
•Estimated median household income in 2008: $99,493
(it was $77,499 in 2000)
•Estimated median house/condo value in 2008: $371,187
(it was $188,500 in 2000)
•Tuition: $47,920
(most pay around $28,000)
•Student Body: 1,720
Lots of money!
Where does it go?
•Area: 1.6 square miles
7. Strengths
•Rich History
•Growing Main Street
•Perkiomen Trail
•Ursinus College
•Location
Weaknesses
•Facades
•Larger Region
Development
•Traffic/Parking
Threats
•Bad economy
•Shopping Centers
Opportunities
•Campus & Community
Connection
•Larger Region Development
•Growth From Within
8. •What do you like best?
•What don’t you like?
•What’s missing?
“Marketing research provides insights
needed to make sound decisions.”
9. •Collegeville can use research to explore and measure the opinions of the
community, including residents, students and businesses owners.
•Doing so will help ensure resources are optimally used and that the
developed strategy will be compelling and meaningful to these audiences.
•Karchner Marketing Research is a Collegeville-based consultancy that
helps businesses large and small use consumer insights to help reach their
goals.
•As part of our community, we would be delighted to help in any way
they can.
Karchner Marketing Research can be reached at
610-489-0559 and www.kmrinsights.com
10. •Disconnect between town and school
•Townies vs. Gownies
•Not a student-oriented shopping area
“Who should I contact?”
11.
12. •Pop The Ursinus Bubble
•Attract 422-ers
•Unify Collegeville
“The only thing that should be drive through
about Collegeville is McDonalds”
13. BRAND
•Bring the community’s personality and qualities
to light
•Tell the story of the town
“Collegeville should be a college town”
58. Future Projects:
•Collegeville Inn
•Holiday/Community Events
•Movie Theatre
•Supply Stores
•Art/Book/School
•Trolley/Tour System
Community Service:
•Green Areas
•Murals
Other Ideas:
•ILE
•Dining Dollars
•Farmers Market
•Supply Stores
•Art/Book/School
•Student Body Use
59. •You like it? It’s Yours!
•Possibilities Are Endless
•Websites, collaterals, and more!
