The non-alcoholic beverage market was estimated to be $131 billion in 2013 and projected to grow to $164 billion by 2018. Crescent Pure is an organic drink with a hint of fruit taste that is less sweet than fruit juice, cola, sports drinks, and energy drinks. The document discusses whether to position Crescent Pure as a sports drink or energy drink. Positioning it as a sports drink could emphasize its health, functionality, and organic certification to appeal to health-conscious consumers, though the sports drink market grew only 9% from 2007 to 2012. Positioning it as an energy drink could target the growing market of younger men though it faces more competition and health concerns.
A presentation made on the analysis of a Havard Business School briefcase on- Crescent Pure, during a Marketing Management internship by Professor Sameer Mathur.
A Harvard Case Study Analysis on Crescent Pure,an organic energy drink under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Management Internship
Crescent Pure - A Harvard Business School Case Study analysis.
This case study was prepared as part of Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Harvard Business School case review through the slides that are designed and maintained by Amit Kumar Rawat of NIT Goa under the supervision of Prof. Sameer Mathur of IIM Lucknow. This case study involves a thorough reading of the case and also a basic idea of the marketing concepts explained in the Kotler's 15th edition.
A presentation made on the analysis of a Havard Business School briefcase on- Crescent Pure, during a Marketing Management internship by Professor Sameer Mathur.
A Harvard Case Study Analysis on Crescent Pure,an organic energy drink under the guidance of Prof. Sameer Mathur, IIM Lucknow for the Marketing Management Internship
Crescent Pure - A Harvard Business School Case Study analysis.
This case study was prepared as part of Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Harvard Business School case review through the slides that are designed and maintained by Amit Kumar Rawat of NIT Goa under the supervision of Prof. Sameer Mathur of IIM Lucknow. This case study involves a thorough reading of the case and also a basic idea of the marketing concepts explained in the Kotler's 15th edition.
Emerging trend and opportunities of global energy drinksEmerging Trend and Op...MandarShewale
Energy drinks are primarily consumed as energy booster and physical performance enhancer, and also widely used as a dietary supplement by many teens and young adults worldwide.
it's a HBR case ( Crescent pure ) analysed by raviraj nehra {NITW} created during marketing management internship under professor sameer mathur {IIM lucknow}.
An analysis of the Harvard Case Study- Crescent Pure. This case study was prepared during a marketing Internship under the guidance of Professor Sameer Mathur, IIM Lucknow
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
3. In 2013, the non-alcoholic
beverage market was
estimated to be $131 billion
and was projected to grow
to $164 billion by 2018.
4.
5. Ingredients
All Crescent ingredients
were “certified organic”.It's
taste included a hint of fruit
and was less sweet than
most fruit juice, cola, sports
drinks, and energy drinks.
6. Problem Statement
How should PDB position the Crescent Pure Organic Drink
effectively considering two options of - sports drink and
energy drink positioning ?
8. 1) In 2012, the market for sports drinks was $6.3 billion.
2)Formulation can enhance athletic performance.
3) Health-conscious consumers
9. Market Share
increased only 9% between 2007
and 2012. In 2012, the market for
sports drinks reached $6.3 billion in
the United States and was expected
to grow to $9.58 billion by 2017.
10. Consumer data
1) Men preferred it more than
women.
2)62% of those between ages 18
and 24, and 77% of those ages 12
to 17.
11. Competition
1) Gleam and Drip had 73% and 21%
market share, respectively.
2) The remaining 6% of market
share was split among roughly 20
producers
16. 1) market for energy drinks in 2013 is $8.5 billion.
2) targets the mostly 18 to 24 years old men.
3) Crescent delivers a boost of energy to combat
fatigue and promote mental focus.
17. Crescent’s organic certification and
minimal caffeine content provide strong
differentiators for the energy market.
It is a healthier alternative.
18. Competition
1) Fright, Razor, Torque, and Stellar
accounted for 85% of category
revenue.
2) The remaining 15% was split
between roughly thirty independent
regional and national producers.
20. Opportunities
Sales of energy drinks with lower
levels of caffeine and purer
ingredients were rising due to
consumer demand for healthier
food and beverage choices.