Crescendus™: Marketing Channels: Key Parameters to Consider

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Here we highlight the key questions that need to be addressed to maximize Marketing Channels ROI. Think about the issues described in this presentation before you finalize your Marketing Plan.

Business

Crescendus™
Tip of the Day: June 4, 2016
MARKETING CHANNELS - KEY PARAMETERS TO CONSIDER
1. Financial Metrics- Pricing, Revenue & Profit Maximization by Channel
2. Resource Allocation by Channel to maximize Branding, Customer Retention and
Financial Metrics
3. Internal vs External Channels- Defining common set of success metrics between
internal initiatives & external partners
© Crescendus™ 2016. All Rights Reserved.
www.crescendus.com

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