Credit Card Brands Get Their Social Media Credit Scores

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Credit card brands are one social bunch as they compete for the hearts and wallets of billions of consumers world wide. In this report, we look at how Amex, Visa, MasterCard, Capital One, Diner's Club and Ink From Chase compete to outsocialize one another

Technology Economy & Finance Business

US Credit Card Brands
A Social Media Performance Report

THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
FOR BRANDS
We monitor and analyze the daily activity on the social media
outposts of over 10,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors, benchmark
their performance, and compete intelligently

FACEBOOK
ANALYSIS
Time Period: March– April, 2013

Fan Base
2,894,389
2,705,099
1,713,942
1,477,544
198,646 195,472
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
Capital One American
Express
MasterCard Visa Diner's Club Ink from
Chase

Fan Growth Rate
10.90%
170.54%
28.57%
16.40%
12.03%
-0.12% -0.80%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
180.00%
Sector
Average
Diner's Club Visa Ink from
Chase
MasterCard American
Express
Capital One

People Talking About This (% of Fans)
1.98%
13.10%
7.10%
5.40%
2.30%
0.19% 0.12%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%

Number of Posts
163
65
53 51 51
10
0
20
40
60
80
100
120
140
160
180
Diner's Club MasterCard Capital One American
Express
Ink from
Chase
Visa

Engagement Score
The Engagement Score is calculated based on the number of Likes, Comments, Shares and
estimated impressions each post gets.
168
1,654
383
24 7 6 5
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Sector
Average
Visa Ink from
Chase
MasterCard Diner's
Club
American
Express
Capital One

Content Strategy
0
10
20
30
40
50
60
70
80
90
100
0
10
20
30
40
50
60
EngagementScore
NumberofPosts
Number of Posts Engagement

Replies & Average Response Time
31
4
0
5
10
15
20
25
30
35
MasterCard Diner's Club
Replies
23:32
17:31
MasterCard
Diner's Club
Average Response Time (HH:MM)

TWITTER
ANALYSIS
Time Period: March – April, 2013

Twitter Unmetric Score
73
47
37 36
0
10
20
30
40
50
60
70
80
American Express Capital One Visa MasterCard

Follower Base
626,117
74,855
52,584 40,087
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
American Express Capital One Visa MasterCard

Follower Growth Rate
14.76%
152.00%
9.80% 9.40%
-0.03%
-20.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
160.00%
Sector average Visa Capital One MasterCard American
Express

14
27
18
6 6
0
5
10
15
20
25
30
Sector average Capital One American
Express
Visa MasterCard
Tweets/ Day

529
223
197
32
0
100
200
300
400
500
600
American Express Capital One Visa MasterCard
Number of Replies

Average Response Time
HH:MM
58:16
12:07
6:22
2:06
8:03
0:00:00 12:00:00 24:00:00 36:00:00 48:00:00 60:00:00 72:00:00
Visa
MasterCard
Capital One
American Express
Sector Average

YOUTUBE
ANALYSIS
Time Period: March – April, 2013

YouTube Unmetric Score
62
59
46
19
13
0
10
20
30
40
50
60
70
American
Express
Visa Capital One MasterCard Ink from Chase

MasterCard's #InternsWanted
Presents: Space Jammed

THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‪

http://idcee.org/p/michael-kent/ Michael founded the digital payments business Azimo in 2012 and serves as the company’s CEO. Primarily focused at the world 200m+ economic migrants, the business allows customers to send money from any Internet connected device to 198 countries fast, secure and at very low cost. Prior to Azimo, he co-founded the Small World Financial Services Group, building the company up, via a series of 14 acquisitions, to be Europe's largest offline money transfer provider with turnover in excess of $4bn pa. He is also an active Angel investor with investor and advisory roles in number of UK based fin-tech businesses. Before becoming an entrepreneur he worked in the financial services practise at Accenture and held senior M&A roles at WPP and News Corp. He holds an MA from Cambridge University and an MBA from INSEAD. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

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Credit Card Brands Get Their Social Media Credit Scores

1. US Credit Card Brands A Social Media Performance Report

2. THE SOCIAL MEDIA BENCHMARKING COMPANY FOR BRANDS We monitor and analyze the daily activity on the social media outposts of over 10,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently

3. FACEBOOK ANALYSIS Time Period: March– April, 2013

4. Facebook Unmetric Score 74 60 59 57 46 41 0 10 20 30 40 50 60 70 80 Visa MasterCard American Express Capital One Diner's Club Ink from Chase The Unmetric Score is the first ever sector aware social media benchmark score that blends various qualitative and quantitative metrics to rank your brand against your competitors.

5. Fan Base 2,894,389 2,705,099 1,713,942 1,477,544 198,646 195,472 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 Capital One American Express MasterCard Visa Diner's Club Ink from Chase

6. Fan Growth Rate 10.90% 170.54% 28.57% 16.40% 12.03% -0.12% -0.80% -20.00% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 160.00% 180.00% Sector Average Diner's Club Visa Ink from Chase MasterCard American Express Capital One

7. People Talking About This (% of Fans) 1.98% 13.10% 7.10% 5.40% 2.30% 0.19% 0.12% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00%

8. Number of Posts 163 65 53 51 51 10 0 20 40 60 80 100 120 140 160 180 Diner's Club MasterCard Capital One American Express Ink from Chase Visa

9. Engagement Score The Engagement Score is calculated based on the number of Likes, Comments, Shares and estimated impressions each post gets. 168 1,654 383 24 7 6 5 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Sector Average Visa Ink from Chase MasterCard Diner's Club American Express Capital One

10. Content Strategy 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 EngagementScore NumberofPosts Number of Posts Engagement

11. Most Engaging Posts

12. Replies & Average Response Time 31 4 0 5 10 15 20 25 30 35 MasterCard Diner's Club Replies 23:32 17:31 MasterCard Diner's Club Average Response Time (HH:MM)

13. TWITTER ANALYSIS Time Period: March – April, 2013

14. Twitter Unmetric Score 73 47 37 36 0 10 20 30 40 50 60 70 80 American Express Capital One Visa MasterCard

15. Follower Base 626,117 74,855 52,584 40,087 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 American Express Capital One Visa MasterCard

16. Follower Growth Rate 14.76% 152.00% 9.80% 9.40% -0.03% -20.00% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 160.00% Sector average Visa Capital One MasterCard American Express

17. 14 27 18 6 6 0 5 10 15 20 25 30 Sector average Capital One American Express Visa MasterCard Tweets/ Day

18. 529 223 197 32 0 100 200 300 400 500 600 American Express Capital One Visa MasterCard Number of Replies

19. Average Response Time HH:MM 58:16 12:07 6:22 2:06 8:03 0:00:00 12:00:00 24:00:00 36:00:00 48:00:00 60:00:00 72:00:00 Visa MasterCard Capital One American Express Sector Average

20. Customer Support Accounts Brand @AskAmex @AskCapitalOne U Score 41 31 Followers 36,960 9,096 New Followers 2,904 865 Follower Growth% 8.80% 10.90% Tweets 8597 2275 Tweets/Day 140 37 Replies 7639% 1105 ART 1:31:51 4:53:59

21. YOUTUBE ANALYSIS Time Period: March – April, 2013

22. YouTube Unmetric Score 62 59 46 19 13 0 10 20 30 40 50 60 70 American Express Visa Capital One MasterCard Ink from Chase

23. Top Videos (amongst these brands)

24. Visa Signature: Patrick Willis TV Spot

25. MasterCard -- Monkey Doll

26. MasterCard's #InternsWanted Presents: Space Jammed

27. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric : ‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‪

Credit Card Brands Get Their Social Media Credit Scores

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