D.R. Venkadesh is a 26-year-old graphic designer, printer, and event manager from Chennai, India with 6 years of experience in design, print, events, promotions, branding, and client services. He has expertise in creating designs, printing various materials, managing events, below-the-line promotions, and developing brands. Venkadesh aims to provide excellent customer service and create high quality and effective visual communications through his work.
The document discusses advertising and sales promotion. It defines advertising as the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Promotion includes advertising, personal selling, sales promotion, and publicity and aims to support the marketing mix. The document then traces the origins and development of advertising from ancient Rome and the Middle Ages to the present. It provides several definitions of advertising and discusses what is included in advertising messages and forms.
This was the material I produce for a little workshop I gave to administration students from the Jackson University about Marketing, Advertising and Branding.
This student are now in an internship program in Nanjing, China, some of them are about to graduate and they are looking for potential business opportunities, the idea was to introduce them and give them notions about marketing and it importance in order to position a product in the market and compete.
Building long term competitive advantage of a tourist destination and positioning of a tourism product for the purpose of achieving unique image that is increasingly based on creation and delivery of superior value...
Reach us at sb@creatingdemand.org to grow your destination brand in India.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
The document discusses the mobile marketing mix and how mobile technologies can be used for marketing purposes. It outlines some key elements of an effective mobile strategy, including personalization, participation, peer-to-peer interactions, and predictive modelling. These mobile marketing techniques can help brands build awareness, enhance consumer loyalty, generate more sales, and increase consumer interaction with the brand. The document provides examples of how brands have successfully used mobile marketing to launch products, collect consumer data, and create viral marketing campaigns.
This article discusses the importance of building strong brands through intimate knowledge of customers. It proposes a "deep dive" research methodology to uncover a thorough understanding of customers beyond superficial levels. A strong brand attracts customers through meaningful and resonant brand meanings and elements inspired by rich contextual information about customers. However, many brands fail due to a lack of deep customer knowledge, leading to poor assumptions, decisions, and an inability to engage customers through two-way conversation like genuine human interaction.
This document provides an overview of advertising and branding. It defines advertising as any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. The document then discusses advertising strategies such as targeting audiences, developing messages, and choosing appropriate media. It also categorizes advertising based on geography, demand, target groups, and services. The importance, functions, goals, and roles of advertising are explained. The document then shifts to discussing branding, including defining branding and discussing different types of branding strategies such as corporate, employer, cause, and co-branding. It concludes by covering the importance of branding for businesses and in marketing.
The document discusses advertising and sales promotion. It defines advertising as the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Promotion includes advertising, personal selling, sales promotion, and publicity and aims to support the marketing mix. The document then traces the origins and development of advertising from ancient Rome and the Middle Ages to the present. It provides several definitions of advertising and discusses what is included in advertising messages and forms.
This was the material I produce for a little workshop I gave to administration students from the Jackson University about Marketing, Advertising and Branding.
This student are now in an internship program in Nanjing, China, some of them are about to graduate and they are looking for potential business opportunities, the idea was to introduce them and give them notions about marketing and it importance in order to position a product in the market and compete.
Building long term competitive advantage of a tourist destination and positioning of a tourism product for the purpose of achieving unique image that is increasingly based on creation and delivery of superior value...
Reach us at sb@creatingdemand.org to grow your destination brand in India.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
The document discusses the mobile marketing mix and how mobile technologies can be used for marketing purposes. It outlines some key elements of an effective mobile strategy, including personalization, participation, peer-to-peer interactions, and predictive modelling. These mobile marketing techniques can help brands build awareness, enhance consumer loyalty, generate more sales, and increase consumer interaction with the brand. The document provides examples of how brands have successfully used mobile marketing to launch products, collect consumer data, and create viral marketing campaigns.
This article discusses the importance of building strong brands through intimate knowledge of customers. It proposes a "deep dive" research methodology to uncover a thorough understanding of customers beyond superficial levels. A strong brand attracts customers through meaningful and resonant brand meanings and elements inspired by rich contextual information about customers. However, many brands fail due to a lack of deep customer knowledge, leading to poor assumptions, decisions, and an inability to engage customers through two-way conversation like genuine human interaction.
This document provides an overview of advertising and branding. It defines advertising as any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. The document then discusses advertising strategies such as targeting audiences, developing messages, and choosing appropriate media. It also categorizes advertising based on geography, demand, target groups, and services. The importance, functions, goals, and roles of advertising are explained. The document then shifts to discussing branding, including defining branding and discussing different types of branding strategies such as corporate, employer, cause, and co-branding. It concludes by covering the importance of branding for businesses and in marketing.
A cohesive marketing campaign links different media platforms with a single overarching strategy. A marketing strategy is a plan for reaching a goal, like creating a particular brand image, while tactics are the specific methods used. When creating content, one must consider how it fits with the overall marketing strategy and how consumers will perceive it in relation to the brand.
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a cinch of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input
The document discusses the importance of cultural branding during times of change. It notes that organizations are facing economic pressures and need to engage new audiences using digital platforms. To adapt, cultural institutions must have "adaptive resilience" - maintaining their core purpose while absorbing disturbances. This involves questioning current practices and defining core values. The brand must be communicated consistently across all customer touchpoints, including marketing, programming and facilities. All staff should embrace and help shape the brand to build trust with audiences during periods of change. Measuring success and driving brand consistency from senior leadership is key.
Conspiracy Concepts is a collaborative agency that develops strategic communication and marketing campaigns. It works with a network of creative professionals from various fields to bring new insights and ideas to clients. As a catalyst within this network, Conspiracy creates integrated concepts and invites skilled creatives as needed to develop effective and sustainable brand solutions for clients.
Conspiracy Concepts is a collaborative agency that develops strategic communication and design campaigns for brands. It works with an independent network of creative professionals from various fields to deliver integrated marketing solutions. As a catalyst within this network, Conspiracy Concepts is able to quickly develop tailored teams and ideas to meet clients' needs in a scalable, sustainable, and future-focused way.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
Ryan Broome has chosen to study branding for his independent project. He is interested in how branding becomes successful and what helps make a brand recognizable to consumers. Through his research, he has found that branding involves creating a unique name and image for a product that establishes a consistent theme. Branding aims to attract and retain loyal customers. Consistency is important for building brand credibility. There are different types of branding such as corporate, product, and place branding. Graphic design plays a key role in branding through logos, products, packaging, advertising, and retail environments. Ryan questions how consistency contributes to building a brand and whether a brand can succeed with inconsistency.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
Creative Options Communications is a full-service marketing, advertising and public relations company based in the Dallas-Fort Worth area. This is our capabilities presentation for companies to review.
Mindmore Communications is an advertising and publishing agency that offers creative solutions through strategic and effective communication activities including graphic design, publishing, and interactive services. They have experience supporting corporate communications for pharmaceutical companies, hospitals, and other clients. Their team provides expertise in areas like branding, publications, websites, and events.
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Md Shaifullar Rabbi
The document discusses various concepts related to branding including new product development, the branding process, types of brands, and benefits of branding. It provides information on the new product development process, the four core functions of branding as differentiation, authenticity, value setting, and unification. It also outlines different types of brands such as product brands, service brands, personal brands, and geographical brands. Finally, it lists benefits of branding such as customer awareness, loyalty, competitive advantage, and attracting investors.
Edge Amsterdam is an independent creative network that connects brands, agencies, and governments with creative talent. It generates new ideas and creative output through events, workshops, and online assignments. Edge provides services like idea generation, consulting, talent recruitment, events, and a magazine. It aims to foster collaboration between clients and young creative professionals to develop innovative solutions and anticipate changes in consumer behavior.
Edge Amsterdam is an independent creative network that connects brands, agencies, and governments with creative talent. It generates new ideas and creative output through events, workshops, and online assignments. Edge provides services like idea generation, consulting, talent recruitment, events, and a magazine. It aims to foster collaboration between clients and young creative professionals to develop innovative solutions for brands and address societal issues. Edge is supported by Conspiracy Concepts, which guides the creative process to ensure high quality output for clients.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes indirect or direct action. The document provides examples and details on the different types of advertising.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes direct or indirect action. The document provides examples and details on the different types of advertising.
This document provides an overview of graphic design, including definitions, objectives, specialized areas, applications, and employment opportunities. It defines graphic design as a visual language used to convey messages through the creation and organization of visual elements. The document outlines several major specialized areas of graphic design such as advertising, branding, identity design, and environmental design. It also discusses applications within these areas and potential employment in design studios, agencies, and corporate design departments.
Brandism is a full-service advertising and brand promotion company in Pune, India. Founded in 2012 by Avinash Dolas, it is staffed by young professionals with diverse skills. Brandism specializes in creative strategies and campaigns across various media for clients in many industries. Its services include branding, print and digital advertising, social media marketing, audiovisual work, and radio advertising. Brandism aims to effectively promote its clients' brands and exceed customer satisfaction.
This document provides information about an agency called ABC Communications and the services they offer. In 3 sentences:
ABC Communications is an agency established in 2012 that offers strategic communication and public relations services, including creating communication strategies, conducting research, developing visual identities, managing media relations, organizing events, and more. They have worked with clients across various industries for over 15 years and have implemented 22 communication strategies and organized 36 events while achieving over 2.6 million euros in PR value for their clients. The agency aims to be a long-term partner for their clients and handle all aspects of communication so their clients can focus on their business.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
A cohesive marketing campaign links different media platforms with a single overarching strategy. A marketing strategy is a plan for reaching a goal, like creating a particular brand image, while tactics are the specific methods used. When creating content, one must consider how it fits with the overall marketing strategy and how consumers will perceive it in relation to the brand.
A lot of designers consider being organized sufficient, but on larger projects it really helps to have a cinch of project management fundamentals. A designer that can actually project manage the design part of a project has an edge over another designer who needs to be told what to do and when to do it and sits there waiting for input
The document discusses the importance of cultural branding during times of change. It notes that organizations are facing economic pressures and need to engage new audiences using digital platforms. To adapt, cultural institutions must have "adaptive resilience" - maintaining their core purpose while absorbing disturbances. This involves questioning current practices and defining core values. The brand must be communicated consistently across all customer touchpoints, including marketing, programming and facilities. All staff should embrace and help shape the brand to build trust with audiences during periods of change. Measuring success and driving brand consistency from senior leadership is key.
Conspiracy Concepts is a collaborative agency that develops strategic communication and marketing campaigns. It works with a network of creative professionals from various fields to bring new insights and ideas to clients. As a catalyst within this network, Conspiracy creates integrated concepts and invites skilled creatives as needed to develop effective and sustainable brand solutions for clients.
Conspiracy Concepts is a collaborative agency that develops strategic communication and design campaigns for brands. It works with an independent network of creative professionals from various fields to deliver integrated marketing solutions. As a catalyst within this network, Conspiracy Concepts is able to quickly develop tailored teams and ideas to meet clients' needs in a scalable, sustainable, and future-focused way.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
Ryan Broome has chosen to study branding for his independent project. He is interested in how branding becomes successful and what helps make a brand recognizable to consumers. Through his research, he has found that branding involves creating a unique name and image for a product that establishes a consistent theme. Branding aims to attract and retain loyal customers. Consistency is important for building brand credibility. There are different types of branding such as corporate, product, and place branding. Graphic design plays a key role in branding through logos, products, packaging, advertising, and retail environments. Ryan questions how consistency contributes to building a brand and whether a brand can succeed with inconsistency.
BrandHOUSE Capabilities and CredentialsChris Waldron
BrandHOUSE is a creative consultancy. We are in the business of providing premium consulting in brand communications, advertising and graphic design services.
We help clients to communicate
by partnering with them to tell stories and open conversations
on their behalf.
This document provides examples of projects completed by MediaMosaics, a company that specializes in corporate communication and brand management. It outlines various internal and external communication campaigns, branding projects, and marketing materials created for companies across multiple industries. Testimonials are also included that praise MediaMosaics' expertise, quality of work, and ability to understand client needs and translate them into effective communication strategies and solutions.
Creative Options Communications is a full-service marketing, advertising and public relations company based in the Dallas-Fort Worth area. This is our capabilities presentation for companies to review.
Mindmore Communications is an advertising and publishing agency that offers creative solutions through strategic and effective communication activities including graphic design, publishing, and interactive services. They have experience supporting corporate communications for pharmaceutical companies, hospitals, and other clients. Their team provides expertise in areas like branding, publications, websites, and events.
Chapter 6 Designing and Managing Tourism and Hospitality Products(Tourism and...Md Shaifullar Rabbi
The document discusses various concepts related to branding including new product development, the branding process, types of brands, and benefits of branding. It provides information on the new product development process, the four core functions of branding as differentiation, authenticity, value setting, and unification. It also outlines different types of brands such as product brands, service brands, personal brands, and geographical brands. Finally, it lists benefits of branding such as customer awareness, loyalty, competitive advantage, and attracting investors.
Edge Amsterdam is an independent creative network that connects brands, agencies, and governments with creative talent. It generates new ideas and creative output through events, workshops, and online assignments. Edge provides services like idea generation, consulting, talent recruitment, events, and a magazine. It aims to foster collaboration between clients and young creative professionals to develop innovative solutions and anticipate changes in consumer behavior.
Edge Amsterdam is an independent creative network that connects brands, agencies, and governments with creative talent. It generates new ideas and creative output through events, workshops, and online assignments. Edge provides services like idea generation, consulting, talent recruitment, events, and a magazine. It aims to foster collaboration between clients and young creative professionals to develop innovative solutions for brands and address societal issues. Edge is supported by Conspiracy Concepts, which guides the creative process to ensure high quality output for clients.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes indirect or direct action. The document provides examples and details on the different types of advertising.
1. The document discusses various types and classifications of advertising including product-related advertising, public service advertising, and functional classifications.
2. Product-related advertising includes pioneering, competitive, and retentive advertising. Public service advertising aims to benefit the social welfare of a community.
3. Functional classifications include advertising that stimulates primary or selective demand, promotes brands or firms, and causes direct or indirect action. The document provides examples and details on the different types of advertising.
This document provides an overview of graphic design, including definitions, objectives, specialized areas, applications, and employment opportunities. It defines graphic design as a visual language used to convey messages through the creation and organization of visual elements. The document outlines several major specialized areas of graphic design such as advertising, branding, identity design, and environmental design. It also discusses applications within these areas and potential employment in design studios, agencies, and corporate design departments.
Brandism is a full-service advertising and brand promotion company in Pune, India. Founded in 2012 by Avinash Dolas, it is staffed by young professionals with diverse skills. Brandism specializes in creative strategies and campaigns across various media for clients in many industries. Its services include branding, print and digital advertising, social media marketing, audiovisual work, and radio advertising. Brandism aims to effectively promote its clients' brands and exceed customer satisfaction.
This document provides information about an agency called ABC Communications and the services they offer. In 3 sentences:
ABC Communications is an agency established in 2012 that offers strategic communication and public relations services, including creating communication strategies, conducting research, developing visual identities, managing media relations, organizing events, and more. They have worked with clients across various industries for over 15 years and have implemented 22 communication strategies and organized 36 events while achieving over 2.6 million euros in PR value for their clients. The agency aims to be a long-term partner for their clients and handle all aspects of communication so their clients can focus on their business.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
1. Its All About My
Experience Of Multi -Tasking...
Its All About My
Experience the Multi -Tasking...
in Of field of
design - print - events - promotions - branding
(Concept Creation (ATL & BTL), Marketing, Business Developement,
Operations, Client Servicing, Key Account Handling)
2. PERSONAL PROFILE
Name: D. R. Venkadesh
Gender: Male
Age: 26
Nationality: Indian
Marital Status: Single
Languages known: Tamil, English
Hobbies: Listening to music, Reading books and Traveling.
Contact Address: 213, Valluvarkottam High Road,
Nungambakkam, Chennai 34
Mobile: 097104 31199
E-mail: venkadeshdr@gmail.com
3. My experience on designing...
Myself I define graphic design as “the art or profession of visual
communication that combines images, words, and ideas to convey
information to an audience.” A graphic designer is responsible for
arranging and using elements on different types of media (such
as a poster, a package or a website), most likely with the use of a
graphics software program such as Adobe Illustrator, Adobe Pho-
toshop or Adobe InDesign.
These elements include:
Graphic design is all around us. It is in our morning paper, on our
commute to work, and on the cover of our favorite books. The
most common forms include:
• Logos & Business Cards
• Advertisements & Billboards
• Book Design & Brochures
• Product Packaging & Posters
• Magazine Layout & Newspaper Layout
• Greeting Cards
• Retail Visibilities
• Inshop Merchandising
• Innovative designs
and so on …
4. My experience on printing ...
Imprinting its success stories over the years, I learned the legacy of its
Quality Printing Endeavour @ Sivakasi.
Promoting the enduring value of reliability, I can work with a range of
printing applications using Multiple Technology platforms in digital,
screen, offset, flexo, gravure on varied Medias.
Passionate approach taken by me in creating exceptional print ap-
plications evokes a sense of peace and satisfaction in the minds of its
customers.
My wide knowledge of printing of full color graphic applications on
Medias like; paper, board, foil vinyl, canvas, cloth and flex.
I have been worked with variety of printing;
• stationeries,
• brochures,
• calendars,
• invitation cards,
• posters,
• danglers,
• folders,
• stickers,
• banners,
• hoarding skins,
short term interior promotional markings to warranted outdoor
5. My experience on events ...
I understood that Event Management is a multi-million dollar in-
dustry, growing rapidly, with mega shows and events hosted regu-
larly in India.
Event management is considered one of the strategic marketing
and communication tools by companies of all sizes.
From product launches to press conferences, companies create pro-
motional events to help them communicate with clients and po-
tential clients.
The industry might target their audience by using the news media,
hoping to generate media coverage which will reach thousands or
millions of people.
They can also invite their audience to their events and reach them
at the actual event…
Myself I feel proud to be the part of industry.
6. My experience on BTL promotions ...
The terms ‘below-the-line’ promotion or communications
refers to forms of non-media communication, even non-media
advertising.
Below-the-line promotions are becoming increasingly important
within the communications mix of many companies, now a days
in India many brands turns their marketing budgets towards BTL
promotion.
Some of the ways by which companies do BTL (below the line)
promotions are by exhibitions, sponsorship activities, public
relations and sales promotions like giving freebies with goods, trade
discounts given to dealers and customers, reduced price offers on
products, giving coupons which can be redeemed later etc.
Below the line sales promotions are short-term incentives, largely
aimed at consumers.
With the increasing pressure on the marketing team to achieve
communication objectives more efficiently in a limited budget,
there has been a need to find out more effective and cost efficient
ways to communicate with the target markets. This has led to a shift
from the regular media based advertising.
7. My experience on branding ...
Branding aims to establish a significant and differentiated presence in
the market that attracts and retains loyal customers.
A brand is a mixture of attributes, tangible and intangible, symbolized
in a trademark, which, if managed properly, creates value and influ-
ence.
Entire process involved in creating a unique name and image for a
product (good or service) in the consumers’ mind, through advertis-
ing campaigns with a consistent theme.
A unique and identifiable symbol, association, name or trademark
which serves to differentiate competing products or services.
Both a physical and emotional trigger to create a relationship between
consumers and the product/service. “Value” has different interpreta-
tions: from a marketing or consumer perspective it is “the promise
and delivery of an experience”; from a business perspective it is “the
security of future earnings”; from a legal perspective it is “a separa-
ble piece of intellectual property.” Brands offer customers a means to
choose and enable recognition within cluttered markets.
That combination of name, words, symbols, or design that identifies
the product and its source and distinguishes it from competing prod-
ucts-the fundamental differentiating device for all products.
I am trying to differentiate the brand of my clients...
8. Brand Launches,
Retail Activations, Brand Visibility
Leaf lets, Brouchers, Banners, Posters, Danglers
Retail Stands, Standees, Shop Front Displays
Paper Inserts, Float
In shop Promotions, Out Door Promotions
Apartment Door to Door Promotions
Shopping Mall Promotions
Free Sampling, Road Shows,
Exhibitions, Conferences, Dealer Meet
Contests, Events etc.,
9. HOW YOU GIVE
IS MORE IMPORTANT THAN
WHAT YOU GIVE...
thank you!!!